Reports
Reports
Sale
The North America diaper market is projected to grow at a CAGR of 4.7% between 2024 and 2032.
North America includes Canada and the USA, which are part of the top 10 economies in the world, with a population of 372.28 million as of 2022. The rising GDP of the countries in this region contributes significantly to the net rise in disposable income. With rising non-disposable income and awareness about the benefits of using disposable diapers, there is a significant rise in spending in essential sectors, contributing to North American diaper market growth.
The introduction of policies like Temporary Assistance for Needy Families (TANF), which provides support to low-income families in the United States, gives a rapid boost to disposable income for low-income families, driving hygiene among lower-income segments, and driving the demand for the North American diaper market.
April 2024
P&G Pamper launched new design prints in collaboration with Bluey to launch its Bluey-themed prints, featuring a dual leak guard barrier and extra absorbent channels.
March 2024
Baby2baby partnered with Huggies maker Kimberly Clark to provide millions of diapers and wipes for mothers in need, tripling their newborn supply kit initiatives.
February 2024
Kao Corporation was rated triple-A for climate change, water security, and forests by CDP for its sustainable initiative for the fourth consecutive year.
October 2023
Unicharm partnered with HAVIX to develop recycling pulp processing technology for paper pant raw material to enhance supply capacity.
Technological innovations and advancements
Smart diapers are in development that can sense moisture content and potential health issues and provide valuable insight to parents.
Eco friendly
There is a rapid shift in the buying pattern. Consumers are demanding eco-friendly, biodegradable diapers made from less chemical and organic materials.
Better Design and Aesthetics
Pant-style diapers are a better fit for kids as they are readily deployable and easy to put on and off, providing more convenience to busy parents.
Biochar Technology
Heat treatment is introduced to convert soiled diapers into biochar, which can be used in soil enrichment and even in the paint industry.
There is a significant rise in the GDP per capita of individuals in this region. People's spending on non-essential goods is increasing, and people in this region tend to prioritise time-saving and convenient options. Disposable diapers provide a more convenient option for parents by offering a time-saving option. Also, there is a rapid increase in the ageing population in this region, contributing to the growth of adult diapers.
There is a rise in dual-income households, creating demand for convenient baby care solutions and allowing parents to choose organic and sustainable solutions. Also, increased urbanisation contributes to smaller living spaces, making diaper laundry less common. All these factors contribute to the growth of the diaper market in North America.
North America Diaper Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
Market Breakup by Distribution Channel
Market Breakup by Country
The North American diaper market is driven by baby and adult diapers, offering different absorbing capacities with many categories ranging from disposable to cloth diapers.
Disposable diapers are the most popular and rapidly available choice available in the market, offering better convenience and absorbency and targeting parents who are busy and looking for more readily available options.
Cloth diapers provide a more reusable and eco-friendly option; they are preferred by people who want to contribute to environmental safety and are more concerned about the benefits of cloth diapers.
With increasing awareness among consumers, companies have now started to move towards offering biodegradable diapers to contribute more towards carbon neutrality initiatives.
As the ageing population continues to grow, there is a strong demand for pant-type adult diapers. With high disposable income, people continue to buy non-essential goods, generating good demand for flat- and pad-type diapers in North America.
North American diaper market share is being boosted by the ready availability of diapers across stores, including pharmacies, hypermarkets, and convenience stores. Online sales channels boost sales as they let users buy stuff while sitting at home.
Pharmacies provide parents with quick top-ups as they are readily available 24 hours a day, providing flexibility to buy diapers on the go.
But when buying in bulk, with many options to select from, hypermarkets and supermarkets are the ultimate one-stop shops, offering a variety of brands under one roof with options to redeem coupons while purchasing.
With increasing internet connectivity, there is a quick shift in buying patterns, so they can have better product selections based on the specifications they offer in their online sales channels, boosting the diaper market in North America.
Market players are driving North American diaper market growth by offering organic diapers made with plant products at competitive pricing and offering additional options such as high absorbency and leak protection.
Procter & Gamble, established in 1837 with its headquarters in Cincinnati, Ohio, offers diverse consumer goods worldwide, focusing on personal care, hygiene, and cleaning products.
Kimberly-Clark, established in 1872 and headquartered in Irving, Texas, specialises in personal care, healthcare supplies, and cleaning solutions.
Essity AB, which was formed in 1929 and is headquartered in Sweden, is a leading global hygiene and health company offering diverse personal care and medical solutions.
Unicharm Corporation is a Japanese company. Established in 1961, Unicharm, with its headquarters in Tokyo, Japan, manufactures and sells personal care products worldwide.
Other North American diaper market key players are Kao Corporation, Ontex BV, Domtar Corporation, The Hain Celestial Group, Inc., First Quality Enterprises, Inc., and The Honest Company, Inc., among others.
The United States and Canada are heavily invested in sustainable practices. As birth rates continue to rise in North America, there is a significant demand for baby diapers in the region. Additionally, there is demand for premium features like wetness indicators, and style diapers having better absorption rates are increasing.
According to the CDC, there were approximately 3,664,292 births in the USA in 2021, resulting in a birth rate of 11 per 1000 population. Furthermore, the ageing population in North America with bladder inconsistency problems is contributing significantly to the growth of the adult diaper market in the region. With increasing incomes, busy schedules, and rising awareness towards sustainability, the North American diaper market share is also on the rise.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
Breakup by Product Type |
|
Breakup by Distribution Channel |
|
Breakup by Region |
|
Market Dynamics |
|
Competitive Landscape |
|
Companies Covered |
|
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Diapers Market Overview
8.1 Key Industry Highlights
8.2 Global Diapers Historical Market (2018-2023)
8.3 Global Diapers Market Forecast (2024-2032)
8.4 Global Diapers Market Share by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 North America Diapers Market Overview
9.1 Key Industry Highlights
9.2 North America Diapers Historical Market (2018-2023)
9.3 North America Diapers Market Forecast (2024-2032)
10 North America Diapers Market by Product Type
10.1 Baby Diaper
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.1.3 Breakup by Type
10.1.3.1 Disposable Diapers
10.1.3.2 Training Diapers
10.1.3.3 Cloth Diapers
10.1.3.4 Swim Pants
10.1.3.5 Biodegradable Diapers
10.2 Adult Diaper
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.2.3 Breakup by Type
10.2.3.1 Pad Type
10.2.3.2 Flat Type
10.2.3.3 Pant Type
11 North America Diapers Market by Distribution Channel
11.1 Hypermarkets/Supermarkets
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Pharmacies
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Convenience Stores
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Online Channels
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Others
12 North America Diapers Market by Country
12.1 United States
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Canada
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
13 Market Dynamics
13.1 SWOT Analysis
13.1.1 Strengths
13.1.2 Weaknesses
13.1.3 Opportunities
13.1.4 Threats
13.2 Porter’s Five Forces Analysis
13.2.1 Supplier’s Power
13.2.2 Buyer’s Power
13.2.3 Threat of New Entrants
13.2.4 Degree of Rivalry
13.2.5 Threat of Substitutes
13.3 Key Indicators of Demand
13.4 Key Indicators of Price
14 Competitive Landscape
14.1 Market Structure
14.2 Company Profiles
14.2.1 Procter & Gamble Company
14.2.1.1 Company Overview
14.2.1.2 Product Portfolio
14.2.1.3 Demographic Reach and Achievements
14.2.1.4 Certifications
14.2.2 Kimberly-Clark Corporation
14.2.2.1 Company Overview
14.2.2.2 Product Portfolio
14.2.2.3 Demographic Reach and Achievements
14.2.2.4 Certifications
14.2.3 Essity AB
14.2.3.1 Company Overview
14.2.3.2 Product Portfolio
14.2.3.3 Demographic Reach and Achievements
14.2.3.4 Certifications
14.2.4 Unicharm Corporation
14.2.4.1 Company Overview
14.2.4.2 Product Portfolio
14.2.4.3 Demographic Reach and Achievements
14.2.4.4 Certifications
14.2.5 Kao Corporation
14.2.5.1 Company Overview
14.2.5.2 Product Portfolio
14.2.5.3 Demographic Reach and Achievements
14.2.5.4 Certifications
14.2.6 Ontex BV
14.2.6.1 Company Overview
14.2.6.2 Product Portfolio
14.2.6.3 Demographic Reach and Achievements
14.2.6.4 Certifications
14.2.7 Domtar Corporation
14.2.7.1 Company Overview
14.2.7.2 Product Portfolio
14.2.7.3 Demographic Reach and Achievements
14.2.7.4 Certifications
14.2.8 The Hain Celestial Group, Inc.
14.2.8.1 Company Overview
14.2.8.2 Product Portfolio
14.2.8.3 Demographic Reach and Achievements
14.2.8.4 Certifications
14.2.9 First Quality Enterprises, Inc.
14.2.9.1 Company Overview
14.2.9.2 Product Portfolio
14.2.9.3 Demographic Reach and Achievements
14.2.9.4 Certifications
14.2.10 The Honest Company, Inc.
14.2.10.1 Company Overview
14.2.10.2 Product Portfolio
14.2.10.3 Demographic Reach and Achievements
14.2.10.4 Certifications
14.2.11 Others
15 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Diapers Market: Key Industry Highlights, 2018 and 2032
2. North America Diapers Market: Key Industry Highlights, 2018 and 2032
3. North America Diapers Historical Market: Breakup by Product Type (USD Million), 2018-2023
4. North America Diapers Market Forecast: Breakup by Product Type (USD Million), 2024-2032
5. North America Diapers Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
6. North America Diapers Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
7. North America Diapers Historical Market: Breakup by Country (USD Million), 2018-2023
8. North America Diapers Market Forecast: Breakup by Country (USD Million), 2024-2032
9. North America Diapers Market Structure
The market is projected to grow at a CAGR of 4.7% between 2024 and 2032.
Technological innovations and advancements, eco-friendliness, biochar technology, better design, and aesthetics are major factors driving the market.
The key players are Procter & Gamble, Kimberly-Clark, Essity AB, Unicharm Corporation, Kao Corporation, Ontex BV, Domtar Corporation, The Hain Celestial Group, Inc., First Quality Enterprises, Inc., and The Honest Company, Inc., among others.
Based on type diaper market is divided into baby and adult diapers.
Based on distribution channels, the diaper market is subdivided into hypermarkets/supermarkets, pharmacies, convenience stores, online channels, others.
Based on country, the market is divided into the United States and Canada.
Mini Report
Single User License
Five User License
Corporate License
Any Question? Speak With An Analyst
View A Sample
Did You Miss Anything, Ask Now
Right People
We are technically excellent, strategic, practical, experienced and efficient; our analysts are hand-picked based on having the right attributes to work successfully and execute projects based on your expectations.
Right Methodology
We leverage our cutting-edge technology, our access to trusted databases, and our knowledge of the current models used in the market to deliver you research solutions that are tailored to your needs and put you ahead of the curve.
Right Price
We deliver in-depth and superior quality research in prices that are reasonable, unmatchable, and shows our understanding of your resource structure. We, additionally, offer attractive discounts on our upcoming reports.
Right Support
Our team of expert analysts are at your beck and call to deliver you optimum results that are customised to meet your precise needs within the specified timeframe and help you form a better understanding of the industry.