North America Cosmetics Market Report and Forecast 2024-2032

North America Cosmetics Market Outlook 

The North America cosmetics market size reached USD 76.56 billion in 2023. The market is projected to grow at a CAGR of 5.2% between 2024 and 2032, reaching almost USD 121.28 billion by 2032.  

Key Takeaways:

• The United States of America is expected to lead the North America cosmetics market over the forecast period. 

• Innovative packaging solutions are likely to prompt an increase in the adoption of cosmetic products in North America. 

• Reportedly, 54% of Canadians select their beauty, personal care, and cosmetic products based on quality. 

The North America cosmetics market growth is being fuelled by the trend of premiumisation and customisation of beauty. Consumers are actively shifting towards high-quality skincare products tailored to their specific skin issues. The growth of independent retail brands across the region, the rising focus on innovative ingredients and formulations, and the advent of technologies like big data and artificial intelligence are further expected to surge the demand for premium and personalised cosmetics in the forecast period.

One of the key North America cosmetics market trends is the rising usage of natural formulations and vegan ingredients in cosmetic products. This is because of increasing consumer awareness about the harmful impact associated with chemical ingredients on skin and unethical raw material sourcing practices. Thus, manufacturers are shifting away from harmful ingredients and are incorporating sustainable ingredients in cosmetics products. 

Innovative packaging solutions like airless pump bottles for storing lotions and scents are capturing widespread consumer attention for fostering a sense of luxury and convenience in terms of usage. Many cosmetics manufacturers are creating small pouches of creams and balms that are travel-friendly and can prompt impulse purchases, which is expected to drive the North America cosmetics market development over the forecast period.

In recent years, young customers have shifted towards purchasing cosmetics through online channels. Hence, the increasing internet accessibility and smartphone penetration, with the growing appeal of online purchases among all age groups, are likely to favour the North America cosmetics market expansion in the coming years. 

Market Segmentation

North America Cosmetics Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product

• Hair Care

• Skin and Sun Care

• Fragrances and Deodrants

• Makeup and Colour Cosmetics

• Others

Market Breakup by Gender

• Men

• Women

• Unisex

Market Breakup by Price Range

• Mass

• Premium

Market Breakup by Distribution Channel

• Supermarkets/Hypermarkets

• Convenience Stores

• Online Channels

• Others

• Market Breakup by Country

• United States of America

• Canada

Key Highlights of the Report

North America Cosmetics Market Report Snapshots

North America Cosmetics Market Size