North America Cold Brew Coffee Market Size Analysis - Market Share, Forecast Trends and Outlook Report (2025-2034)

North America Cold Brew Coffee Market Growth

The growth of the North America cold brew coffee market is primarily being driven by rising coffee consumption, especially among the younger generations such as millennials and Gen-Zs. They tend to be more drawn towards cold brew coffee as these products offer enhanced taste, reduced acidity, and a variety of flavour combinations. Additionally, market players have begun developing ready-to-drink and instant cold brews for home coffee drinkers, resulting in market expansion. According to the International Coffee Organisation, coffee consumption in North America grew by 3.8% between 2023 and 2024, increasing the region’s global share from 17.2% to 17.5% during this period.

Further, the expansion of the e-commerce sector is leading to the revenue growth of the cold brew coffee market in the country. As e-commerce platforms offer immense convenience to buyers with their discounted prices, timely doorstep deliveries, and a wide variety of product choices, their preference is rising sharply as a go-to shopping destination for cold brew coffee products. Besides, e-commerce shopping also suits the busy lifestyle of the working population, which accounts for one of the largest shares of coffee consumption in North America. The International Trade Administration has projected the region’s B2C e-commerce revenue to grow at a CAGR of 11.22% in the United States and 10.55% in Canada between 2023 and 2027. This will drastically increase the online sales in the North America cold brew coffee market.

Key Trends and Recent Developments

Growing popularity of ready-to-drink products, preference for speciality brewing and frequent launches of advanced brewing machines are major trends of North America cold brew coffee market.

June 2024

US-based United Airlines launched the canned, ready-to-drink cold brew coffee of the Italian coffee brand Illy, for its customers. The service was limited to flights that covered a distance exceeding 300 miles. These canned coffee products were made using the unique blend of 100% Arabica beans, sourced from the finest coffee-growing regions around the world. They were then cold brewed for 12 hours to achieve a rich and balanced flavour profile.

March 2024

Starbucks, one of the most popular coffee brands in North America launched its new lineup of ready-to-drink beverages in grocery stores all over the country. The lineup included Starbucks cold brew and multi-serve cold brew products as well. While the former was available in convenient 11-ounce cans in three new flavours, Vanilla Sweet Cream, Chocolate Cream and Salted Caramel Cream, the latter, a custom blend of arabica beans specially selected to brew without heat, was available in two new flavours.

August 2023

Tim Hortons, a Restaurant Brands International, Inc. company, launched its new Cold Brew Concentrate in multiple flavours including medium blend black, birthday cake, cinnamon swirl and mocha cereal across all 50 states in the US, in a first-of-a-kind sale effort. The concentrates were available in 32-ounce containers, offering eight individual servings when mixed with water and ice. Besides, they were made from 100% Arabica beans inspired by the cold brew served at the Tim Hortons restaurants.

January 2023

US-based cold brew coffee brand, STOK cold brew, launched its New Espresso Blend cold brew to target younger customers, especially the millennial working population. The product’s launch in winter indicated that the brand’s cold brew coffee products were available around the year. Moreover, they were rich in quality, brewed at low temperatures for 10 hours, and featured Arabica-based beans at a higher ratio compared to water.

Growing Popularity of Ready-to-Drink Products Creating New North America Cold Brew Coffee Market Opportunities

Ready-to-drink cold brew coffee products are increasingly being preferred by consumers in North America owing to their fast-paced lifestyles. Mostly available in powder or concentrate forms, these products can easily be mixed with the desired base and be prepared within minutes, offering the same quality as that of a traditionally brewed coffee. The seasonal National Coffee Data Trends (NCDT) analysis 2024, conducted by the US National Coffee Association (NCA) reported that 81% of coffee drinkers in a single day had their coffee at home. With the growing working population in the region, this percentage is further expected to rise, having a positive impact on the cold brew coffee demand growth.

Increased Demand for Specialty Cold Brew Coffee Products Propelling the Growth of North America Cold Brew Coffee Market

People are increasingly prioritising flavour, craftsmanship, and sustainably sourced beans of speciality coffee, over commercially manufactured products that lack uniqueness. Moreover, coffee lovers, with their rising disposable income, are willing to pay a premium price for a unique, high-quality coffee-drinking experience provided by exclusively speciality products. According to the US National Coffee Association, speciality cold brew was the most popular non-espresso-based beverage among speciality coffee products in 2024, with its share of consumption growing by 30% between January and September of the same year. This indicates a growing demand for speciality coffee products, which is expected to expand the cold brew coffee industry in North America.

Frequent Launches of Advanced Brewing Machines Leading to the North America old Brew Coffee Market Development

Key market players in North America are frequently investing in the research and development of coffee brewing machines to enhance market productivity in the long run. These machines increase the efficiency of the brewing process, reducing the time taken for a brewing cycle to complete. They are designed to streamline the entire experience without compromising on the quality of the cold brew coffee being produced. Their precision has made them popular among professionals working in top coffee shops and restaurants, as well as home users.

Rising Preference of Organic Cold Brew Coffee Fuelling the Long-Term North America Cold Brew Coffee Market Growth

Growing health concerns have increased the preference for organic cold-brew coffee in North America. These products are made from sustainably sourced coffee beans which have lesser harmful impacts on the environment and human health. Since organic cold brew coffee is mainly being purchased for its quality and lack of synthetic additives, the government has prescribed several certifications to enhance its appeal in the market. This is encouraging new players to develop certification-worthy products through innovative partnerships, eyeing long-term revenue growth in North America cold brew coffee market. In a similar effort, Chameleon Organic Coffee announced its licensing agreement with the Girl Scouts of the USA, the largest girl-led organisation in the world, to introduce delicious variations of its organic cold-brew coffee products, featuring Girl Scout Cookie-inspired flavours.

North America Cold Brew Coffee Market Trends

Higher Cold Brew Coffee Consumption in North America is Being Led by the Increasing Awareness of Its Health Benefits

The growing awareness of the health benefits of cold brew coffee is increasing their overall consumption in the North America cold brew coffee market. These products have lower acidity and are gentler on the stomach and teeth when consumed, specifically for those who have a sensitive digestive system. Additionally, their naturally smooth flavour often requires less sugar or cream, ideal for those seeking lower calorie consumption when on a diet or suffering from critical health conditions such as diabetes. A report from the US National Coffee Association suggested that 51% of North Americans believed coffee was good for their health. Out of this 66% believed coffee improved their mental focus, and 46% believed it improved their physical endurance. This indicated a growing demand for coffee products, including cold brew, among health-conscious American consumers.

North America Cold Brew Coffee Products Industry Segmentation

“North America Cold Brew Coffee Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Arabica-Based Cold Brew Coffee
• Robusta-Based Cold Brew Coffee
• Liberica-Based Cold Brew Coffee

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets
• Company-Owned Outlets
• Convenience Stores
• Online Stores

Market Breakup by Country

• United States
• Canada

North America Cold Brew Coffee Market Share

Arabica-based Cold Brew Coffee is Leading the Cold Brew Coffee Market Share

Arabica is one of the highest-grown coffee beans in North America, particularly Mexico, which is driving the consumption of arabica-based cold-brew coffee in the region. According to the US Department of Agriculture, shade-grown arabica coffee dominated Mexican coffee production in 2024-25, with its cultivation spread across 14 states in the Southern and Central parts. Besides, the Secretariat of Agriculture and Rural Development (SADER) reported that approximately 35% of Mexico’s coffee production was high-quality, high-altitude arabica coffee grown at 900 meters or higher above sea level, whereas 43.5% was grown between 600 and 900 meters above sea level. Most of the regions predominantly planted pest-resistant varieties or speciality varieties catering to the market’s growing demand.

As per North America cold brew coffee market analysis, besides, the country’s Robusta coffee production accounted for 13 to 15% of the national coffee output in Mexico, providing a stable market for robusta-based cold brew coffee production. Unlike Arabica, Robusta’s appeal lies in its adaptability and accessibility. It flourishes at lower elevations, tolerates full sun exposure, and requires lesser maintenance than Arabica, offering a practical choice for most North American coffee growers.

Increasing Sales through Supermarkets is Raising the North America Cold Brew Coffee Market Revenue

Supermarkets are extremely prevalent in North America and includes ready-to-drink, instant cold brew coffee products in a range of exclusive flavours with multiple discounts which enhance their appeal and often result in bulk sales. Major coffee brands are collaborating with the widest supermarket chains to increase the overall revenue of North America cold brew coffee market. For instance, in May 2024, Colombian coffee chain Juan Valdez signed a joint venture agreement with US-based Green Coffee Company offering third-party rights to the latter for selling Juan Valdez-branded coffee in supermarkets across the North America region. This collaboration is expected to increase the market share of Juan Valdez in the US by 25%.

Furthermore, company outlets opened by international coffee brands are also contributing significantly to the growth of North America cold brew coffee market. Most of these outlets are strategically opened in prime locations such as urban centres, shopping malls, and tourist hubs, to garner a larger and elite customer base. For instance, Coffee Fellows, one of Germany’s top coffee houses, announced in August 2024, that it would open four new brand outlets in Houston (USA) over the next few months, offering a variety of hand-made coffees, teas, smoothies, and juices, along with popular snack items. Since Houston is one of the most densely populated cities in North America, this move will significantly affect the brand’s value and revenue growth.

North America Cold Brew Coffee Market Regional Analysis

Growing Café Culture in the United States is Providing a Flourishing Ground for the North America Cold Brew Coffee Industry Revenue

The rapid expansion of major coffee chains, driven by a strong café culture, is leading to the growth of cold-brew coffee industry in the United States. These chains have increased their presence in both urban and suburban areas across the country, making premium cold brew coffee products widely accessible to a broad range of consumers. As they continue to grow, they introduce new and innovative cold brew offerings to cater to the rising demand for speciality and ready-to-drink beverages, thereby supporting the North America cold brew coffee market. For instance, Starbucks, a major coffee brand in the US, confirmed that it was operating around 9,000 outlet stores in the US in 2023 and planned to implement several measures for their improved management, Additionally, it began the testing of the Cold Pressed Cold Brew technology in these stores during the same year, which prepared cold brew coffee in less than four steps when compared to more than 20 hours brewing required through 20 steps in traditional cold brewed coffee products.

Besides, the entry of new international brands in the Canadian cold brew coffee market is also a major factor resulting in its rapid growth. These brands are bringing their expertise in brewing technologies, and exotic flavours which have never been tried before, to make their products more appealing to American customers. For instance, the legendary coffee brand of Vietnam, Trung Nguyen Legend opened its first stores in Canada in September 2024, offering a variety of flavoured cold-brew coffee products that were a blend of the rich Vietnamese heritage and the unique taste palette of the Americans. Such efforts can rejuvenate the growth of the North America cold brew coffee market in the long run.

Competitive Landscape

North America cold brew coffee market key players are investing in the development of new and flavoured cold brew coffee products that cater to the tastes of North American customers. Besides, they are also spending significantly on the research of innovative brewing technologies that can enhance the process, thereby reducing the time and cost that goes into it. According to the North America cold brew coffee market analysis, such efforts are crucial to expand their portfolio in the long run.

Starbucks Corp.

Starbucks Corporation is a Seattle-based multinational coffee brand founded in 1971. While initially, the company only operated as a wholesaler of coffee beans, it was later transformed into a coffee shop under the chairmanship of Howard Schultz. Currently, it dominates the coffee market in the North American and West Coast regions. It has over 35,000 stores in 80 countries, of which over 15,000 are operational in the United States, its largest coffee market in North America.

Nestle S.A.

Nestle S.A., a leading multinational food and beverages brand was founded in 1905 through the merger of the Anglo-Swiss Milk Company and Farine Lactée Henri Nestlé. While it supplies a wide range of products, it is specifically popular in North America for its coffee brands, namely, Nescafe, Blue Bottle, Starbucks Coffee at Home, Nespresso, and Nescafe Dolce Gusto.

James Finlay Limited

James Finlay, one of the largest global beverage brands, was founded in 1705. It pioneers in selling coffee products and extracts since 1911 to customers spanning five continents. Its products in the coffee segment include everything from sourcing, roasting, grinding and packing, to cold brew, coffee extracts, iced cappuccino bases, syrups and freeze-dried coffee. In 2000, the company was acquired by John Swire & Son.

Inspire Brands, Inc.

Inspire Brands was formed by the merger of the Arby's Restaurant Group and Buffalo Wild Wings on February 5, 2018. It has, since then established itself as a well-known restaurant chain in multiple countries including North America. While the company owns several food and beverage brands such as Arby's, Buffalo Wild Wings, Sonic Drive-In, Jimmy John's, Mister Donut, and Baskin-Robbins, its coffee products are handled by its solo brand Dunkin' Donuts.

Other key players considered in the North America cold brew coffee market report are Wandering Bear Coffee, Solo Coffee Ltd., High Brew Coffee, Grounds & Hounds Coffee Co., Sail Away Coffee Co., and The Cold Brew Company (Seattle Strong Coffee Co.) among others.