North America Clean Label Ingredient Market Report and Forecast 2024-2032

North America Clean Label Ingredient Market Outlook

The North America clean label ingredient market size was valued at USD 13.59 billion in 2023. The market is further projected to grow at a CAGR of 5.7% between 2024 and 2032, reaching a value of USD 22.49 billion by 2032.

Key Takeaways

• Consumers are demanding products that carry free from claims and are specifically designed to be suitable for vegan and vegetarian diets.

• Most vegan-friendly cities in the United States include Portland, Los Angeles, Nashville, Detroit, and New York City, among others.

• 68% of Canadian consumers are willing to pay more for products with desirable ingredients.

According to the North America clean label ingredient market analysis, consumers are increasingly concerned regarding chemical ingredients in food and beverages. For instance, consumers check nutritional labeling to ensure that products contain only ingredients that they deem trustworthy. If a product contains a chemical ingredient that can impact their health, they may be inclined to put the product back on the shelf.

Additionally, real and authentic ingredients are associated by consumers with products being tastier, more sustainable, and healthier. Market players are thus working towards developing formulations that offer transparency around ingredient claims. Market players also need to capitalise on the growing demand for vegan, vegetarian, and flexitarian products. These products are often seen as produced using genuine ingredients that affect the purchasing habits of consumers.

Consumers demand the safe handling of products along the supply chain and are also increasingly being concerned about safety standards in other parts of the world. Consequently, consumers are demanding products that are locally produced and associate these products with being green and clean, aiding the North America clean label ingredient market growth. Consumers are increasingly demanding preservative-free products. In May 2023, California-based Olli Salumeria launched the first preservative-free salami in the North American market. Fueled by developments in food science, demand for clean-label products is rising dramatically. Consumers are seeking minimally processed foods with simple and natural ingredients.

Market Segmentation

North America Clean Label Ingredient Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments.

Market Breakup by Ingredient Type

• Colourants

• Flavours  Enhancers

• Food Sweeteners

• Preservatives

• Starch

• Others 

Market Breakup by Form

• Dry

• Liquid

Market Breakup by Application

• Beverage

• Bakery and Confectionery

• Sauce and Condiment

• Dairy and Frozen Dessert

• Others

Market Breakup by Country

• United States of America

• Canada

Competitive Landscape

The key players in the clean label ingredient market in North America are focussing on enhancing the sustainability of its supply chain and offering maximum transparency around claims for customers.

• Ingredion Incorporated

• The Archer-Daniels-Midland Company

• Sensient Technologies Corporation

• Tate & Lyle PLC  

• Corbion NV

• Kerry Group plc

• Koninklijke DSM N.V.

• Royal Avebe

• Glanbia plc

• Naturex S.A.

• Others

Key Highlights of the Report