North America Breakfast Cereal Market Report and Forecast 2024-2032

North America Breakfast Cereal Market Size

The North America breakfast cereal market reached around USD 24.70 billion in 2023. The market is projected to grow at a CAGR of 3.2% between 2024 and 2032, reaching almost USD 32.80 billion by 2032.

North America Breakfast Cereal Market Outlook

• In 2020, nearly 283 million Americans consumed boxed cereals.

• 9% of American consumers prefer to have plant-based milk (such as soy or almond) with their cereals. 

• Manufacturing and distributing cereals within the budget of each consumer is expected to remain organisations’ key priority.

North America Breakfast Cereal Market Growth

Nearly 70% of American households consume cereal. More than 50% consume it weekly, while the rising health consciousness is prompting 12% of households to consume it daily. Despite the rising inflation rates, cereal has remained an important breakfast meal for Americans, with 67% of Gen Zs in the USA consuming cereal at least weekly. Cow or dairy milk is the most preferred method for cereal consumption in the United States, with merely 3% of consumers preferring to have it with yoghurt. Nearly 45% of the generation of baby boomers in the country prefers to have cereal at least weekly.

Cereals’ flavour and price play a key role in influencing American consumers’ purchase decisions. Kashi and Kellog’s Special K cereals enjoy a high degree of popularity among people. Moreover, with rising awareness about the importance of optimal health, over one-third of the American population is seeking healthy breakfast options with high fibre and low sugar content. This is prompting market players to introduce keto-friendly and gluten-free cereals into the market.

Consumers earning over $150K+ are expected to become the key audience for such cereals since they prioritise brand and quality over cereals’ price. The demand for healthy cereals is also expected to witness a significant surge amongst the Gen Z population over the forecast period.

North America Breakfast Cereal Industry Segmentation

North America Breakfast Cereal Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Ready-to-cook Cereals

• Ready-to-eat Cereals

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets

• Convenience Stores

• Online

• Others

Market Breakup by Country

• United States of America

• Canada

North America Breakfast Cereal Market Share

Based on distribution channel, the market is divided into supermarkets and hypermarkets, convenience stores, and online, among others. Over the forecast period, online distribution channels are projected to grow at a CAGR of 8.3% during 2024-2032 as they give consumers access to a wider range of cereal choices for different age groups.

Leading Companies in the North America Breakfast Cereal Market

Key players are capitalising on the rising health-consciousness by launching breakfast cereals with high fibre and low-sugar content.

• Nestlé SA

• PepsiCo, Inc.

• Kellog Company

• Bob's Red Mill Natural Foods, Inc.

• Post Holdings, Inc. (Weetabix Limited)

• General Mills Inc.

• Nature’s Path Foods, Inc.

• B&G Foods, Inc.

• Others

Key Highlights of the Report