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North America Breakfast Cereal Market Share, Trends, Analysis: By Type: Ready-to-cook Cereals, Ready-to-eat Cereals; By Distribution Channel: Supermarkets and Hypermarkets, Convenience Stores, Online, Others; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis; Competitive Landscape; 2024-2032
North America Breakfast Cereal Market Size
The North America breakfast cereal market reached around USD 24.70 billion in 2023. The market is projected to grow at a CAGR of 3.2% between 2024 and 2032, reaching almost USD 32.80 billion by 2032.
| North America Breakfast Cereal Market Summary | Description | Value |
| Base Year | USD Billion | 2023 |
| Historical Period | USD Billion | 2018-2023 |
| Forecast Period | USD Billion | 2024-2032 |
| Market Size 2023 | USD Billion | 24.70 |
| Market Size 2032 | USD Billion | 32.80 |
| CAGR 2018-2023 | Percentage | XX% |
| CAGR 2024-2032 | Percentage | 3.2% |
| CAGR 2024-2032 - Market by Country | United States of America | 2.9% |
| CAGR 2024-2032 - Market by Type | Ready-to-eat Cereals | 3.6% |
| CAGR 2024-2032 - Market by Distribution Channel | Online | 8.3% |
| 2023 Market Share by Country | United States of America | 86.3% |
North America Breakfast Cereal Market Outlook
- In 2020, nearly 283 million Americans consumed boxed cereals.
- 9% of American consumers prefer to have plant-based milk (such as soy or almond) with their cereals.
- Manufacturing and distributing cereals within the budget of each consumer is expected to remain organisations’ key priority.
North America Breakfast Cereal Market Growth
Nearly 70% of American households consume cereal. More than 50% consume it weekly, while the rising health consciousness is prompting 12% of households to consume it daily. Despite the rising inflation rates, cereal has remained an important breakfast meal for Americans, with 67% of Gen Zs in the USA consuming cereal at least weekly. Cow or dairy milk is the most preferred method for cereal consumption in the United States, with merely 3% of consumers preferring to have it with yoghurt. Nearly 45% of the generation of baby boomers in the country prefers to have cereal at least weekly.
Cereals’ flavour and price play a key role in influencing American consumers’ purchase decisions. Kashi and Kellog’s Special K cereals enjoy a high degree of popularity among people. Moreover, with rising awareness about the importance of optimal health, over one-third of the American population is seeking healthy breakfast options with high fibre and low sugar content. This is prompting market players to introduce keto-friendly and gluten-free cereals into the market.
Consumers earning over $150K+ are expected to become the key audience for such cereals since they prioritise brand and quality over cereals’ price. The demand for healthy cereals is also expected to witness a significant surge amongst the Gen Z population over the forecast period.
North America Breakfast Cereal Industry Segmentation
North America Breakfast Cereal Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
| CAGR 2024-2032 - Market by | Type |
| Ready-to-eat Cereals | 3.6% |
| Ready-to-cook Cereals | XX% |
Market Breakup by Type
- Ready-to-cook Cereals
- Ready-to-eat Cereals
| CAGR 2024-2032 - Market by | Distribution Channel |
| Online | 8.3% |
| Supermarkets and Hypermarkets | 3.4% |
| Convenience Stores | XX% |
| Others | XX% |
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Online
- Others
| CAGR 2024-2032 - Market by | Country |
| United States of America | 2.9% |
| Canada | XX% |
Market Breakup by Country
- United States of America
- Canada
North America Breakfast Cereal Market Share
Based on distribution channel, the market is divided into supermarkets and hypermarkets, convenience stores, and online, among others. Over the forecast period, online distribution channels are projected to grow at a CAGR of 8.3% during 2024-2032 as they give consumers access to a wider range of cereal choices for different age groups.
| 2023 Market Share by | Country |
| United States of America | 86.3% |
| Canada | XX% |
Leading Companies in the North America Breakfast Cereal Market
Key players are capitalising on the rising health-consciousness by launching breakfast cereals with high fibre and low-sugar content.
- Nestlé SA
- PepsiCo, Inc.
- Kellog Company
- Bob's Red Mill Natural Foods, Inc.
- Post Holdings, Inc. (Weetabix Limited)
- General Mills Inc.
- Nature’s Path Foods, Inc.
- B&G Foods, Inc.
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Type |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Breakfast Cereal Market Overview
8.1 Key Industry Highlights
8.2 Global Breakfast Cereal Historical Market (2018-2023)
8.3 Global Breakfast Cereal Market Forecast (2024-2032)
8.4 Global Breakfast Cereal Market Share by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 North America Breakfast Cereal Market Overview
9.1 Key Industry Highlights
9.2 North America Breakfast Cereal Historical Market (2018-2023)
9.3 North America Breakfast Cereal Market Forecast (2024-2032)
10 North America Breakfast Cereal Market by Type
10.1 Ready-to-cook Cereals
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Ready-to-eat Cereals
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
11 North America Breakfast Cereal Market by Distribution Channel
11.1 Supermarkets and Hypermarkets
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Convenience Stores
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Online
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Others
12 North America Breakfast Cereal Market by Country
12.1 United States of America
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Canada
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
13 Market Dynamics
13.1 SWOT Analysis
13.1.1 Strengths
13.1.2 Weaknesses
13.1.3 Opportunities
13.1.4 Threats
13.2 Porter’s Five Forces Analysis
13.2.1 Supplier’s Power
13.2.2 Buyer’s Power
13.2.3 Threat of New Entrants
13.2.4 Degree of Rivalry
13.2.5 Threat of Substitutes
13.3 Key Indicators of Demand
13.4 Key Indicators of Price
14 Value Chain Analysis
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Nestlé SA
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 PepsiCo, Inc.
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Kellogg Company
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Bob's Red Mill Natural Foods, Inc.
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Post Holdings, Inc.
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 General Mills Inc.
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Nature’s Path Foods, Inc.
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 B&G Foods, Inc.
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Breakfast Cereal Market: Key Industry Highlights, 2018 and 2032
2. North America Breakfast Cereal Market: Key Industry Highlights, 2018 and 2032
3. North America Breakfast Cereal Historical Market: Breakup by Type (USD Billion), 2018-2023
4. North America Breakfast Cereal Market Forecast: Breakup by Type (USD Billion), 2024-2032
5. North America Breakfast Cereal Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
6. North America Breakfast Cereal Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
7. North America Breakfast Cereal Historical Market: Breakup by Country (USD Billion), 2018-2023
8. North America Breakfast Cereal Market Forecast: Breakup by Country (USD Billion), 2024-2032
9. North America Breakfast Cereal Market Structure
Key Questions Answered in the Report
The market reached nearly USD 24.70 in 2023.
The market is projected to grow at a CAGR of 3.2% between 2024 and 2032.
The market is assessed to witness a healthy growth in the forecast period to reach around USD 32.80 billion in 2032.
The different types of breakfast cereals in the market include ready-to-cook cereals and ready-to-eat cereals.
The different distribution channels of breakfast cereal in the market include supermarkets and hypermarkets, convenience stores, and online, among others.
The different countries covered in the market report are the United States of America and Canada.
The key market players are Nestlé SA, PepsiCo, Inc., Kellog Company, Bob's Red Mill Natural Foods, Inc., Post Holdings, Inc. (Weetabix Limited), General Mills Inc., Nature’s Path Foods, Inc., and B&G Foods, Inc., among others.
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