The North America breakfast cereal market reached around USD 25.49 Billion in 2025. The market is projected to grow at a CAGR of 3.20% between 2026 and 2035, reaching almost USD 34.93 Billion by 2035.
Base Year
Historical Period
Forecast Period
In 2020, nearly 283 million Americans consumed boxed cereals.
9% of American consumers prefer to have plant-based milk (such as soy or almond) with their cereals.
Manufacturing and distributing cereals within the budget of each consumer is expected to remain organisations’ key priority.
Compound Annual Growth Rate
3.2%
Value in USD Billion
2026-2035
*this image is indicative*
| North America Breakfast Cereal Market Report Summary | Description | Value |
| Base Year | USD Billion | 2025 |
| Historical Period | USD Billion | 2019-2025 |
| Forecast Period | USD Billion | 2026-2035 |
| Market Size 2025 | USD Billion | 25.49 |
| Market Size 2035 | USD Billion | 34.93 |
| CAGR 2019-2025 | Percentage | XX% |
| CAGR 2026-2035 | Percentage | 3.20% |
| CAGR 2026-2035 - Market by Country | United States of America | 2.9% |
| CAGR 2026-2035 - Market by Type | Ready-to-eat Cereals | 3.6% |
| CAGR 2026-2035 - Market by Distribution Channel | Online | 8.3% |
| 2025 Market Share by Country | United States of America | 86.3% |
Nearly 70% of American households consume cereal. More than 50% consume it weekly, while the rising health consciousness is prompting 12% of households to consume it daily. Despite the rising inflation rates, cereal has remained an important breakfast meal for Americans, with 67% of Gen Zs in the USA consuming cereal at least weekly. Cow or dairy milk is the most preferred method for cereal consumption in the United States, with merely 3% of consumers preferring to have it with yoghurt. Nearly 45% of the generation of baby boomers in the country prefers to have cereal at least weekly.
Cereals’ flavour and price play a key role in influencing American consumers’ purchase decisions. Kashi and Kellog’s Special K cereals enjoy a high degree of popularity among people. Moreover, with rising awareness about the importance of optimal health, over one-third of the American population is seeking healthy breakfast options with high fibre and low sugar content. This is prompting market players to introduce keto-friendly and gluten-free cereals into the market.
Consumers earning over $150K+ are expected to become the key audience for such cereals since they prioritise brand and quality over cereals’ price. The demand for healthy cereals is also expected to witness a significant surge amongst the Gen Z population over the forecast period.
"North America Breakfast Cereal Market Report and Forecast 2026-2035" offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Market Breakup by Distribution Channel
Market Breakup by Country
| CAGR 2026-2035 - Market by | Type |
| Ready-to-eat Cereals | 3.6% |
| Ready-to-cook Cereals | XX% |
| CAGR 2026-2035 - Market by | Distribution Channel |
| Online | 8.3% |
| Supermarkets and Hypermarkets | 3.4% |
| Convenience Stores | XX% |
| Others | XX% |
| CAGR 2026-2035 - Market by | Country |
| United States of America | 2.9% |
| Canada | XX% |
Based on distribution channel, the market is divided into supermarkets and hypermarkets, convenience stores, and online, among others. Over the forecast period, online distribution channels are projected to grow at a CAGR of 8.3% during 2026-2035 as they give consumers access to a wider range of cereal choices for different age groups.
| 2025 Market Share by | Country |
| United States of America | 86.3% |
| Canada | XX% |
Key players are capitalising on the rising health-consciousness by launching breakfast cereals with high fibre and low-sugar content.
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The market reached nearly USD 25.49 Billion in 2025.
The market is projected to grow at a CAGR of 3.20% between 2026 and 2035.
The market is assessed to witness a healthy growth in the forecast period to reach around USD 34.93 Billion in 2035.
The different types of breakfast cereals in the market include ready-to-cook cereals and ready-to-eat cereals.
The different distribution channels of breakfast cereal in the market include supermarkets and hypermarkets, convenience stores, and online, among others.
The different countries covered in the market report are the United States of America and Canada.
The key market players are Nestlé SA, PepsiCo, Inc., Kellog Company, Bob's Red Mill Natural Foods, Inc., Post Holdings, Inc. (Weetabix Limited), General Mills Inc., Nature’s Path Foods, Inc., and B&G Foods, Inc., among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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