The North America big data and business analytics market size reached approximately USD 116.88 Billion in 2025. The market is further projected to grow at a CAGR of 6.90% between 2026 and 2035, reaching a value of USD 227.78 Billion by 2035.
Base Year
Historical Period
Forecast Period
Compound Annual Growth Rate
6.9%
Value in USD Billion
2026-2035
*this image is indicative*
Big data analytics refers to the process of analysing, collecting, and processing large amounts of data for discovering market patterns, insights, and trends, among others, to aid companies in making better business decisions. The information is available in an efficient and quick manner, allowing companies to craft plans and establish competitive dominance.
“North America Big Data and Business Analytics Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Component
Market Breakup by Deployment Mode
Market Breakup by Analytics Tool
Market Breakup by Application
Market Breakup by Industry Vertical
Market Breakup by Region
On the basis of component, the market is bifurcated into solution and services. Based on deployment mode, the market is classified into on premises and cloud. On the basis of analytics tool, the market is segregated into dashboard and data visualisation, self-service tools, data mining and warehousing, and reporting, among others.
Based on application, the market is categorised into supply chain analytics, customer management, spatial analytics, pricing analytics, marketing analytics, workforce analytics, risk and credit analytics, and transportation analytics.
On the basis of industry vertical, the market is divided into BFSI, manufacturing, government, healthcare, IT and telecommunication, transportation, and retail and e-commerce, among others. Based on country, the North America big data and business analytics market segmentation includes United States of America and Canada.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.
Dashboard and data visualisation is anticipated to account for a significant North America big data and business analytics market share over the forecast period. This growth can be attributed to the ability of the analytical tools to manage unused and unstructured data to help different organisations to extract meaningful information from a rapidly growing set of business data. The increasing frequency of fraudulent activities across different social media platforms is further supporting the segment growth.
Big data and business analytics allows different BFSI institutions to obtain comprehensive knowledge of advertising channels, products and services, industry regulations, and customers, among others. The utilisation of big data analytic tools is also increasing for enhancing analysis and processing of massive datasets for prediction of fraudulent activities and identification of patterns. The North America big data and business analytics market demand is also increasing for analysing, tracking, and monitoring performance metrics of the employees.
IBM Corp. is one of the leading IT services and consulting companies that specialises in big data and business analytics, resiliency services, industrial solutions, and technology support, among others. The company was founded in 1911 and is headquartered in New York, United States.
Hewlett Packard Enterprise Development LP operates through four segments, that include corporate investments, hybrid IT, financial services, and intelligent edge. The company was founded in 1939 and is headquartered in Texas, United States.
Microsoft Corp. is one of the leading software development companies that specialises in cloud computing, business analytics, artificial intelligence, windows operating system, and machine learning, among others. The company was founded in 1975 and is headquartered in Washington, United States.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other North America big data and business analytics market key players include Oracle Corp., Broadcom Inc., SAP SE, SAS Institute Inc., Teradata Corp., TIBCO Software Inc., and Fair Isaac Corp., among others.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The market reached a value of approximately USD 116.88 Billion in 2025.
The market is projected to grow at a CAGR of 6.90% between 2026 and 2035.
The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach USD 227.78 Billion by 2035.
The major market drivers include rising adoption of digital solution across different industry verticals and growing investments by various businesses towards enhanced risk management.
The key trends fuelling the growth of the market include increasing frequency of fraudulent activities across different social media platforms and integration of machine learning and artificial intelligence with big data and business analytics.
The major countries in the market are the United States of America and Canada.
The applications of big data and business analytics include supply chain analytics, customer management, spatial analytics, pricing analytics, marketing analytics, workforce analytics, risk and credit analytics, and transportation analytics.
The key players in the market are IBM Corp., Hewlett Packard Enterprise Development LP, Microsoft Corp., Oracle Corp., Broadcom Inc., SAP SE, SAS Institute Inc., Teradata Corp., TIBCO Software Inc., and Fair Isaac Corp., among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Component |
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| Breakup by Deployment Mode |
|
| Breakup by Analytics Tool |
|
| Breakup by Application |
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| Breakup by Industry Vertical |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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