North America Beauty Devices Market Size and Share Analysis Report: Forecast Trends and Outlook (2026-2035)

Key Trends in the Market

Beauty devices are tools that are used to improve the health of the hair and the skin and combat issues such as pigmentation and acne. They are extensively used in the field of dermatology and plastic surgery to achieve various desirable results. Some examples of beauty devices include LED light masks, pro facial steamers, hair removal devices, and microdermabrasion devices, among others.

• The growing prevalence of skin problems such as acne, hyperpigmentation, ageing, and skin sagging due to high levels of pollution and poor nutrition is aiding the North America beauty devices market growth. Customers are increasingly using beauty devices to improve their hair health, stimulate collagen production, and promote a healthy and radiant skin texture.

• The growing inclination towards self-care and wellness is aiding the North America beauty devices market demand. As skin concerns can cause discomfort and stress, customers are investing in tools such as gua sha, derma roller, and jade roller, among others, that can brighten and smoothen the skin and trigger mood-boosting chemicals.

• The use of beauty devices is significantly increasing in North American households, especially among youth and women. The growing popularity of social media platforms and online channels makes it easier for customers to efficiently learn the usage of beauty devices. Additionally, the rising presence of beauty influencers on these platforms is further fuelling the market growth.

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Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

North America Beauty Devices Market Segmentation

Market Share by Product Type

Hair growth devices account for a significant portion of the North America beauty devices market share. The rising prevalence of hair-related issues due to different reasons such as inadequate nutrition, genetic factors, drug usage, stress, and depression, among others, is aiding the segment’s growth.

To combat hair loss, hair thinning, and alopecia, various hair growth devices such as PRP injections, micro-needling devices, scalp derma rollers, and laser comb hair growth devices are increasingly used in dermatology and plastic surgery departments. These beauty devices are known to revitalise the scalp by enhancing blood flow to the hair follicles, thereby stimulating hair growth.

Market Share by Distribution Channel

As per North America beauty devices market analysis, online channels contribute a significant market share. Online shopping channels provide customers with a vast selection of products. Moreover, these channels often offer additional perks, such as discounts, seasonal deals, and coupon codes, which make the shopping experience appealing to buyers.

In North America, e-commerce platforms are primarily fuelled by consumers’ desire for hassle-free shopping. According to projections, e-commerce sales in Canada are expected to reach US$46.63 billion by 2024, which is likely to favour the sales of beauty devices in the coming years.

Competitive Landscape

Other North America beauty devices market players include Conair LLC, Candela Corporation, Sciton, Inc., Nu Skin International, Inc., Curallux, LLC, Lumenis Be Ltd., and Silkn beauty Ltd, among others.

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