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The North America bathtub market reached approximately USD 3.00 billion in 2023. The market is projected to grow at a CAGR of 4.8% between 2024 and 2032, reaching a value of around USD 4.57 billion by 2032.
North America Bathtub Market Report Summary | Description | Value |
Base Year | USD Billion | 2023 |
Historical Period | USD Billion | 2018-2023 |
Forecast Period | USD Billion | 2024-2032 |
Market Size 2023 | USD Billion | 3.00 |
Market Size 2032 | USD Billion | 4.57 |
CAGR 2018-2023 | Percentage | XX% |
CAGR 2024-2032 | Percentage | 4.8% |
CAGR 2024-2032 - Market by Region | United States | 5.3% |
CAGR 2024-2032 - Market by Region | Canada | 4.3% |
CAGR 2024-2032 - Market by End-User | Residential | 5.3% |
CAGR 2024-2032 - Market by Distribution Channel | Online | 5.3% |
Market Share by Country | United States | XX% |
The market has witnessed a healthy growth, driven by improving living standards of the population and high consumer purchasing power. In countries like the US and Canda, bathtubs are an integral component of modern homes, offering improved comfort and luxurious experience to individuals. In the residential sector, installation of bathroom fixtures and fittings like bathtubs reflect lifestyle preferences and help enhance design aesthetics. Besides, the growing installation of bathtubs in hotels, results, spas, and other similar amenities is driving the growth of the North America bathtub market in the commercial sector. The growing hospitality sector in North America, along with the increased focus on offering premium services to guests is expected to aid the market growth.
The anticipated increase in consumer spending on relaxation and rejuvenation activities and the growing innovations and development of facilities and bathtub technologies like inbuilt jacuzzi are the key trends guiding the market growth in North America.
The Residential end-user segment leads with a CAGR of 5.3% from 2024 to 2032. This growth is driven by increasing home renovation projects, rising consumer preferences for luxurious and spa-like bathroom experiences, and the growing trend of wellness and self-care at home. Enhanced disposable incomes and a strong housing market also contribute to this demand.
The Commercial segment, with a CAGR of 4.3%, is propelled by the expansion of the hospitality industry, including hotels and resorts, which are investing in high-quality bathroom fixtures to enhance guest experiences. Additionally, the growth in commercial real estate and upscale rental properties supports the demand for premium bathtubs in this segment and further boosts North America bathtub demand. These growth rates highlight the varying dynamics and opportunities within the residential and commercial markets for bathtubs in North America.
CAGR 2024-2032 - Market by | End-User |
Residential | 5.3% |
Commercial | 4.3% |
The Online distribution channel leads with a CAGR of 5.3% from 2024 to 2032. This robust growth is driven by the increasing adoption of e-commerce, which offers consumers convenience, a wide range of product choices, and competitive pricing. Online platforms also provide detailed product information and customer reviews, helping buyers make informed decisions.
The Offline distribution channel contributes to North America bathtub market revenue with a CAGR of 4.3%. This growth rate remains significant due to the tangible shopping experience it offers. Physical stores allow customers to see and feel the products before purchasing, receive personalised customer service, and get immediate assistance with installation and other services.
CAGR 2024-2032 - Market by | Distribution Channel |
Online | 5.3% |
Offline | 4.3% |
The United States leads with a CAGR of 5.3% from 2024 to 2032. This growth is driven by rising consumer demand for home renovations and luxury bathroom fixtures, supported by a robust housing market, and increased disposable income. The trend towards wellness and self-care also boosts the demand for high-quality bathtubs.
As per the North America bathtub industry analysis, Canada, following with a CAGR of 4.3%, benefits from similar trends in home improvement and an increasing preference for modern and efficient bathroom designs. The growth in Canada's bathtub market is further supported by a steady housing market and government incentives for home renovation projects. Both countries reflect a growing emphasis on enhancing residential living spaces, driving the demand for bathtubs and other bathroom fixtures.
CAGR 2024-2032 - Market by | Country |
United States | 5.3% |
Canada | 4.3% |
Expert Market Research's industry report provides a comprehensive quantitative analysis of various market segments, historical and current market trends, and forecasts the dynamics of the North America bathtub market spanning from 2018 to 2032.
The research report delivers up-to-date insights into the market drivers, challenges, and opportunities shaping the North America bathtub industry.
Stakeholders can leverage Porter's five forces analysis to assess the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. This analysis aids in evaluating the competitiveness and attractiveness of the North America bathtub market.
The competitive landscape section enables stakeholders to gain a deep understanding of their competitive environment. It offers insights into the current market positions of key players, their strategies, and their market shares.
Additionally, the report highlights emerging trends, regulatory influences, and technological advancements that are pivotal for stakeholders navigating the North America bathtub market landscape.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Type |
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Breakup by Material |
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Breakup by End-User |
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Breakup by Distribution Channel |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 North America Bathtub Market Analysis
8.1 Key Industry Highlights
8.2 North America Bathtub Historical Market (2018-2023)
8.3 North America Bathtub Market Forecast (2024-2032)
9 North America Bathtub Market by Type
9.1 Freestanding
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Alcove
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
9.3 Corner
9.3.1 Historical Trend (2018-2023)
9.3.2 Forecast Trend (2024-2032)
9.4 Drop-in
9.4.1 Historical Trend (2018-2023)
9.4.2 Forecast Trend (2024-2032)
9.5 Walk-in Tubs
9.5.1 Historical Trend (2018-2023)
9.5.2 Forecast Trend (2024-2032)
9.6 Soaking Tubs
9.6.1 Historical Trend (2018-2023)
9.6.2 Forecast Trend (2024-2032)
9.7 Whirlpool Tubs
9.7.1 Historical Trend (2018-2023)
9.7.2 Forecast Trend (2024-2032)
9.8 Others
10 North America Bathtub Market by Material
10.1 Acrylic
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Cast Iron
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Fiberglass
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Marble
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Ceramic
10.5.1 Historical Trend (2018-2023)
10.5.2 Forecast Trend (2024-2032)
10.6 Others
11 North America Bathtub Market by End-User
11.1 Residential
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Commercial
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
12 North America Bathtub Market by Distribution Channel
12.1 Online
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Offline
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
13 North America Bathtub Market by Country
13.1 United States
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Canada
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Kohler Co.
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 American Standard Brands
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Toto Ltd.
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Roca Sanitario, S.A.
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Jacuzzi Brands LLC
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Others
16 Key Trends and Developments in the Market
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