North America Backpack Market Report and Forecast 2025-2034

North America Backpack Market Size

The North America backpack market reached around USD 3.83 billion in 2023. The market is projected to grow at a CAGR of 5.9% between 2024 and 2032, reaching almost USD 6.45 billion by 2032.

North America Backpack Market Outlook

• The rising incidence of gun violence threats is prompting American schools to mandate the use of clear backpacks.

• The use of recycled materials in backpack manufacturing is one of the key trends driving the market growth.

• Ergonomic backpack designs are expected to become increasingly popular among consumers over the forecast period.

North America Backpack Market Growth

There is an increasing demand for clear backpacks, attributed to several advancements in their design and manufacturing process. This includes the usage of high-quality materials and water-resistant coatings to enhance their durability. The utilisation of advanced production techniques and sturdy zippers also surges the demand for clear backpacks.

The integration of tamper-proof zippers and the availability of different lockable compartments in modern backpacks makes them an ideal choice for travellers visiting crowded destinations, as they keep their essential belongings safe. Built-in charging ports enable working professionals to power their devices on the go, and LED lights boost the aesthetic appeal of the bag, thereby driving its demand.

Backpacks with adjustable straps and padded back panels provide comfort to the user’s shoulders. The use of breathable fabrics to store fragile electronics enhances the consumer appeal of backpacks. As emissions reduction becomes increasingly important, backpack manufacturers are expected to use bio-based plastics and recycled PVC to manufacture stylish backpacks for consumers.

Anti-theft backpacks, which are created from slash-resistant materials and have hidden pockets are expected to gain high popularity among consumers in the forecast period, as they provide additional protection from the risk of theft while travelling. The availability of customised designs and personalisation services for individual backpacks is expected to drive the demand for work/laptop bags over the forecast period.

North America Backpack Industry Segmentation

North America Backpack Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Travel Bags

• Work/Laptop Bags

• Sports and Recreation Bags

• Others

Market Breakup by Material

• Nylon

• Polyester

• Leather

• Others

Market Breakup by Distribution Channel

• Online

• Offline

Market Breakup by Country

• United States of America

• Canada

North America Backpack Market Share

Based on country, the market can be segmented into the United States of America and Canada. Over the forecast period, the USA is expected to emerge as the leading market due to the availability of innovative designs of backpacks and robust marketing campaigns attracting consumer attention towards new products. Increasing demand for personalised travel bags and comfortable sports/recreation bags is also expected to drive the market growth in the forecast period.

Leading Companies in the North America Backpack Market

The report provides a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers and acquisitions, investments, and capacity expansion.

• Adidas AG

• PUMA SE

• Nike, Inc.

• Under Armour, Inc.

• Patagonia, Inc.

• VF Corp.

• Samsonite International SA

• LVMH Moët Hennessy Louis Vuitton SE

• Decathlon SE

• Kering S.A.

• Others

Key players in the market are developing tech-integrated backpacks that are equipped with features such as Bluetooth connectivity, wireless charging, and USB ports. With the growing trend of sustainability, they are also attempting to utilise eco-friendly materials like organic cotton and recycled fabrics in backpack manufacturing.

Key Highlights of the Report