North America ATV and UTV Market Report and Forecast 2024-2032

North America ATV and UTV Market Outlook

The North America ATV and UTV market size reached nearly USD 9.34 billion in 2023. The market is projected to grow at a CAGR of 6.7% between 2024 and 2032, reaching almost USD 16.91 billion by 2032.

Key Takeaways:

• ATVs are expected to constitute a major portion of the North America ATV and UTV market share.

• Electric-powered vehicles are expected to dominate the market over the forecast period.

• An increase in the number of off-road family trips is expected to leverage the market growth.

Safety and comfort have become the topmost consumer priorities in the North America ATV and UTV market. This is prompting manufacturers to integrate smart technologies (such as augmented reality) and autonomous safety features (such as collision detection) into ATVs and UTVs. Moreover, the development of lightweight chassis designs is improving vehicle manoeuvrability and advanced adaptive suspension systems are enabling real-time adjustment of shock absorbers (depending on the type of terrain) to cater to consumer comfort and enhance the riding experience. Advanced technological features enable consumers to connect with their counterparts in remote trailing sites, enhancing user safety and experience. This is expected to drive the North America ATV and UTV market expansion over the forecast period.

An increasing number of North America ATV and UTV market players are focusing on appealing to youth riders by upgrading existing vehicle designs and features. With an increase in the number of off-road trips taken by American families, the demand for electric ATVs is soaring rapidly. This is because they are environmentally friendly and have a significantly lower carbon footprint. This is prompting companies to invest in developing advanced battery systems for electric ATVs/UTVs that provide a long mileage on a single charge and can accommodate small emergency provisions.

Market Segmentation

North America ATV and UTV Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Vehicle

• ATV

• UTV

Market Breakup by Displacement

• Less Than 400 CC

• 400 CC to 800 CC 

• More Than 800 CC

Market Breakup by Power Output

• Less Than 50 KW

• 50 KW to 100 KW

• Above 100 KW

Market Breakup by Fuel Type

• Gasoline Powered

• Diesel Powered

• Electric Powered

Market Breakup by End Use

• Agriculture

• Sports

• Others

Market Breakup by Country 

• United States of America

• Canada

The key North America ATV and UTV market players market players are Yamaha Motor Co., Ltd., Honda Motor Co., Ltd., Kawasaki Heavy Industries Ltd., Suzuki Motor Corporation, Arctic Cat, Inc., Polaris Inc., Deere & Company, Bombardier Recreational Products Inc., Kubota Corporation, and Hisun Motors Corp., among others.

Key Highlights of the Report