North America Aromatherapy Diffuser Market Report and Forecast 2024-2032

North America Aromatherapy Diffuser Market Outlook

The North America aromatherapy diffuser market size is projected to grow at a CAGR of 6.60% between 2024 and 2032, to grow significantly by 2032.

Key Takeaways

• In 2022, Nowell Brands Inc. launched a battery-operated diffuser to provide consumers with an easy-to-change refill process that doesn't require water.

• Some of the most popular essential oils are tea tree oil, rosemary oil, and lavender oil, which have various applications in diffusers.

• Some of the players in the market are Organic Aromas, New Green Air Inc., Edens Garden Essentials Corporation, and Young Living Essential Oils.

An aromatherapy diffuser is a device designed to disperse essential oils into the air, creating a fragrant atmosphere that is believed to have therapeutic benefits, such as improved mood, reduced stress, and enhanced sleep. There are various types of diffusers available, including ultrasonic diffusers and nebulizers. By using this device, individuals can create a more comfortable, calming, and healthy environment for themselves and their homes.

One of the emerging markets in the field of natural and holistic wellness is the aromatherapy diffuser market in North America, which is projected to witness a significant growth in the coming years. Several factors contribute to this growth, such as the increasing awareness and demand for natural and holistic wellness products among the environmentally conscious consumers, the rising availability of aromatherapy products, such as essential oils, candles, and accessories, the growing adoption of aromatherapy diffusers in various settings, such as homes, offices, spas, hotels, and healthcare facilities, to create a soothing and relaxing ambiance.

Moreover, the supportive government policies and regulations that encourage the use of natural and organic products and the ongoing research and development on aromatherapy and its benefits, along with the changing consumer preferences and lifestyles, are expected to increase the North America aromatherapy diffuser market size in future.

The market is further influenced by the rising preference for natural and non-invasive aromas and aromatherapy diffusers caters to this demand by using non-synthetic essential oils, such as lavender, vanilla, and other floral and fruity scents. Additionally, the incorporation of aromatherapy diffusers in corporate wellness programs is contributing to North America aromatherapy diffuser market growth, as organisations aim to create a positive and relaxing atmosphere in the workplace to enhance employee well-being and productivity.

Key Trends and Developments

Rising popularity of smart and connected diffusers and growing preference for eco-friendly appliances, have resulted in North America aromatherapy diffuser market development

North America Aromatherapy Diffuser Market Trends

Market share of aromatherapy diffusers in North America is increasing due to the introduction of smart diffusers. Manufacturers are incorporating aesthetic elements and modern technologies to enhance the user experience. Diffusers with modern technologies, such as voice control and smart connectivity allow users to adjust settings remotely, set diffuser’s schedule, and control the device using voice commands through virtual assistants like Amazon Alexa and Google Assistant.

Moreover, aromatherapy diffusers are finding increased applications in commercial spaces, which can contribute to aromatherapy diffuser market in North America. Hotels are incorporating diffusers in reception or lobby areas to create inviting and relaxing atmospheres for guests. While in spa and treatment centres, diffusers are highly used to promote relaxation and create a calming atmosphere for clients.

Moreover, the high demand for customised scent blends is further expected to emerge as one of the key trends. Consumers are seeking diffusers that allow them to blend and experiment with various essential oils to create personalised and unique scents that cater to their specific preferences and well-being goals. For example, The Candle Lab’s Custom Blend Reed Diffuser allows customers to blend up to three unique fragrances together to create a custom scent.

In addition, several market players offers customised packaging designs for diffusers, which can also aid in North America aromatherapy diffuser market expansion. For example, Organic Aromas, a company that specialises in essential oils and aromatherapy products allows users to create custom design by uploading their favourite image, design, graphic, or message onto the wooden body of their Redolence model nebulizing diffusers.

Market Segmentation

North America Aromatherapy Diffuser Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Ultrasonic aromatherapy diffusers are expected to hold a significant market share due to their efficiency and effectiveness in dispersing essential oils

According to the North America aromatherapy diffuser market analysis, ultrasonic aromatherapy diffusers are anticipated  to dominate the market over the forecast period due to their efficiency and effectiveness in dispersing essential oils. This type of diffuser is efficient because it uses less amount of oil to accomplish the same goal compared to other diffusers, and dilute full-strength oils with water. Ultrasonic diffusers are also simple to use, mess-free, and easy to clean, making them a popular choice for self-care among citizens. They are heat-free as well, making them safe for homes with children or pets.

Nebulizer diffusers are devices that use pressurised air and essential oils to atomise the oils into fine particles that are released into the air. This segment is projected to witness the fastest growing North America aromatherapy diffuser market share. The segment is driven by the advantages of nebulizer diffusers, such as the pure and potent diffusion of the essential oils, the ability to cover large spaces, and the absence of water or heat that may alter the chemical composition of the oils.

Diffusers are widely used in residential sector due to the varied benefits of aromatherapy

The residential segment enables the expansion of North America aromatherapy diffuser market due to the increasing adoption of aromatherapy diffusers for personal use and home decor.

The commercial segment is projected to witness the fastest growth over the forecast period, as aromatherapy diffusers are widely used in spas, salons, hotels, offices, and healthcare facilities to create a relaxing and pleasant atmosphere.

According to North America aromatherapy diffuser market report, the rising awareness of the benefits of aromatherapy, such as stress relief, mood enhancement, pain management, and improved sleep quality, is driving the demand for aromatherapy diffusers in both residential and commercial settings.

Competitive Landscape

The market players are introducing novel fragrances to stay ahead in the competition, further increasing their strategic alliances to strengthen their international presence

Other key players in the North America aromatherapy diffuser market include Young Living Essential Oils, LC, Vitruvi Corporation, Neal’s Yard (Natural Remedies) Limited, Aura Cacia, and Saje Natural Business Inc., among others.

North America Aromatherapy Diffuser Market Analysis by Country

United States leads the market share due to availability of a wide range of aromatherapy diffusers

The United States commands a substantial share in North America aromatherapy diffuser market due to a high level of consumer awareness regarding therapeutic properties of essential oils and benefits of aromatherapy in reducing stress levels. Also, the rising number of offices, hotels, and spas in the US have led to a substantial demand for aromatherapy diffusers. These commercial spaces utilise aromatherapy diffusers in rooms, treatment centres, reception area, and fitness centres to create an inviting, relaxing, and pleasing ambience for clients, guests, and employees.

The availability of a wide range of aromatherapy diffusers that cater to various consumer preferences and needs also contributes to the North America aromatherapy diffuser market growth. Manufacturers operating in the market are increasingly innovating products in terms of customisation, packaging, infusion, price, and features. For instance, in October 2023, Young Living Essential Oils unveiled a line of aroma products with a winter theme. Additionally, the strong presence of online retail and e-commerce platforms in US, such as Amazon allows for easier access to a variety of products, including aromatherapy diffusers, which can propel the overall market value in the United States.

Canada is also expected to witness a high growth rate in the North America aromatherapy diffuser market report, owing to the growing awareness and acceptance of aromatherapy among consumers, the rising disposable income and spending on wellness products, the increasing demand for home fragrance products, and the favourable government regulations and policies regarding natural health products. Some of the leading aromatherapy diffuser companies in the Canadian market are Saje Natural Wellness and Organic Aromas.

Key Highlights of the Report