North America ADAS Market Report and Forecast 2025-2034

North America ADAS Market Size

The North America ADAS market reached approximately USD 9.17 billion in 2023. The market is projected to grow at a CAGR of 13.70% between 2024 and 2032, reaching a value of around USD 30.20 billion by 2032.

Key Takeaways

Advanced driver assistance systems (ADAS) refer to digital technologies that assist four-wheeler drivers in routine navigation and parking. Instead of automating the entire process, ADAS leverages computer networks and advanced technologies to create safe driving experiences. It provides important information about traffic levels and road closures and takes over vehicle control from humans in dangerous situations.

The North America ADAS market is being driven by increasing concerns surrounding vehicle accidents in Canada and the United States. Various vehicles are now being equipped with standard ADAS applications to enhance passenger safety and driving experience. Along with this, the rising demand for luxury automobiles is also driving the market demand as consumer disposable incomes rise and economic conditions stabilise.

Key Trends and Developments

Advancements in technologies like sensor fusion; the increasing integration of 5G technology; advancements in embedded vision systems; and the development of HMI systems are the major trends impacting the North America ADAS market growth favourably.

North America ADAS Market Trends

There is an increasing focus by manufacturers to develop technologically advanced products and automotive parts that meet the demands of consumers and pave the way towards fully automated self-driving cars. ADAS systems enhance the safety and overall driving experience of four-wheelers and their advanced features make them an attractive investment option for consumers.

Safe navigation is the most important prerogative for any journey, and smart vehicles equipped with advanced driver assistance sensor fusion systems can make travelling on roads a hassle-free experience. By putting together the information obtained from various cameras and sensors, ADAS can make future predictions about vehicle movement and take actions that are missed by the driver. This is expected to drive the North America ADAS market growth in the forecast period.

Market Segmentation

“North America ADAS Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Sensors can be divided based on type into radar, LiDAR, and ultrasonic, among others, whereas commercial vehicles can be further segmented based on type into light commercial vehicles and heavy commercial vehicles.

Commercial vehicles are expected to dominate the North America ADAS market share over the forecast period.

Commercial vehicles are expected to lead the market demand in the forecast period. Commercial vehicles are responsible for carrying critical mineral resources across different regions in the USA and accidents suffered by commercial vehicles can cause substantial loss of profitability to many companies, boosting deployment of ADAS systems. The expansion of ride hailing service companies is also expected to further aid the North America ADAS market expansion in the coming years.

Passenger vehicles integrated with ADAS systems are increasingly preferred by customers amid rising safety concerns. Passenger vehicles integrated with features such as lane departure warning, collision warning, and emergency braking are expected to gain substantial popularity in the coming years.

The demand for adaptive cruise control (ACC) is expected to surge in the coming years

Adaptive cruise control is expected to account for a significant North America ADAS market share in the coming years. It enables drivers to maintain an awareness of their speed and the distance of surrounding cars on the highway. Based on this knowledge, adaptive cruise control also enpowers them to accelerate, decelerate, and stop the vehicle whenever required.

Meanwhile, blind spot monitoring and adaptive front lights are other ADAS solution types which are expected to witness a surge in demand over the forecast period. This is due to their ability to prevent lane change accidents and adjust to external lighting conditions.

Competitive Landscape

Market players are increasing research and development activities to create innovative advanced driver assistance systems in North America.

Other key players in the North America ADAS market include Robert Bosch GmbH, Denso Corporation, Magna International Inc., ZF Friedrichshafen AG, NXP B.V., and Ouster, Inc. (Velodyne Lidar, Inc.), among others.

Key Highlights of the Report