Global Natural Vitamin E Market Report and Forecast 2024-2032

Global Natural Vitamin E Market Size

The global natural vitamin E market is expected to grow at a CAGR of 5.90% between 2024 and 2032. The key drivers of the market are growing awareness of personal health and wellness and the surging demand for natural ingredients and additives.

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Natural Vitamin E Market Growth

Vitamin E is a fat-soluble nutrient possessing antioxidant properties, which helps to boost immunity and cellular signalling in the body. The deficiency of vitamin E can lead to vision problems, muscle weakness, and nerve damage. Natural vitamin E is commonly found in a variety of foods like almonds, mangoes sunflower seeds and fish. In comparison to synthetic vitamin E, which is generally produced from petrochemicals, natural vitamin E has greater potency and higher bioavailability, increasing overall absorption and vitamin utilisation that contributes to the natural vitamin E market value.

The rise of heart disease, vision problems, and other health issues due to a deficiency in vitamin E has led consumers to include vitamin E-rich foods such as almonds, pumpkin, sunflower seeds, and peanuts in their diets.

Natural Vitamin E Market Trends

With the increasing affordability and wide availability of vitamin E supplements, there is a surging demand for vitamin E capsules and tablets for proactive supplementation of diets. This trend is expected to augment the growth of the natural vitamin E market in the forecast period.

Widespread advertising and sales of vitamin E products such as dietary supplements, foods, beverages, and cosmetics through e-commerce platforms have further bolstered the growth of this market. Quick deliveries, a vast range of products, and big discounts are further increasing the sale of vitamin E products, bolstering the natural vitamin E market.

Recent Developments

As per the natural vitamin E market analysis, The Body Shop, a beauty and personal brand, announced the launch of a vegan vitamin E skincare range which consists of moisturisers, serum, and facial cream, among others. This product range is suitable for all skin types, is produced sustainably and consists of recyclable packaging, which can boost its demand among eco-conscious customers.

Industry Outlook

As per the natural vitamin E industry analysis, the global market is growing due to increasing consumer awareness of health benefits and the rising demand for natural and organic products. Advances in extraction and production technologies also contribute to market expansion.

As per IADSA (International Alliance of Dietary/Food Supplement Associations), analysis of the global Vitamin and Dietary Supplement market reveals significant growth patterns and market dynamics. In 2023, the global market size was valued at USD 133.5 billion. The natural vitamin E industry revenue is boosted by increasing health awareness and the rising trend of preventive healthcare across various regions.

The Asia Pacific region emerged as the leader with a market size of USD 63.6 billion in 2023, accounting for approximately 47.6% of the global market. This growth is driven by a growing middle class and increasing health awareness. North America, with a market size of USD 38.0 billion in 2023, represented around 28.5% of the global market. The region's growth reflects a steady increase in consumer interest in health and wellness products. Western Europe, with its 2023 market size of USD 14.5 billion, accounted for approximately 10.9% of the global market. The growth of the natural vitamin E industry can be attributed to the region's mature market and high penetration of dietary supplements.

Other notable regions include Latin America, which reached a market size of USD 6.5 billion in 2023. This rapid expansion is largely due to increasing disposable incomes and rising health consciousness among consumers. The Middle East and Africa, with a market size of USD 3.6 billion in 2023, experienced significant growth fueled by a young population and rising awareness about the benefits of dietary supplements. Australasia, although smaller with a market size of USD 2.2 billion in 2023, reflects stable but steady market development driven by an increasing emphasis on health and well-being.

In 2023, global feed production slightly decreased to 1,295.28 million metric tons (MMT) from 1,295.42 MMT in 2022, a marginal decline of 0.01%, according to Alltech. The Asia-Pacific region led production with 475.33 MMT, growing by 1.40% from 468.79 MMT in 2022. This increase in feed production directly correlates with higher vitamin E consumption in the natural vitamin E industry to enhance animal nutrition and health. Europe experienced a decline in production, falling by 2.82% to 261.89 MMT in 2023 from 269.48 MMT in 2022.

North America's production also decreased by 1.07%, from 262.06 MMT in 2022 to 259.26 MMT in 2023. Latin America, however, saw an increase of 1.24% to 200.67 MMT, indicating a rising demand for animal feed additives, including natural vitamin E, to support livestock health. Africa and Oceania showed growth in production, with Africa increasing by 1.94% to 51.42 MMT and Oceania by 3.71% to 10.78 MMT.

In terms of the number of feed mills, globally, the total increased by 86 mills from 27,311 in 2022 to 27,397 in 2023. The Asia-Pacific region saw the highest increase in the natural vitamin E industry, adding 481 mills, while Europe experienced a reduction of 265 mills. The expansion of feed mills in regions like Asia-Pacific indicates a higher production capacity and subsequently, a greater demand for vitamin E in animal feed formulations.

China remained the top feed producer with 262.71 MMT in 2023, a 0.76% increase from 260.74 MMT in 2022. India's feed production surged by 13.43%, reaching 52.83 MMT, highlighting the rising need for fortified animal feed to improve livestock productivity. Conversely, the USA and Turkey saw declines of 1.13% and 11.48%, respectively, impacting the overall demand for feed additives, including the expansion of natural vitamin E market.

The trends in feed production are closely linked to the demand for natural vitamin E, as it is a crucial additive for enhancing animal health and productivity. Higher feed production in regions and countries generally translates to increased consumption of vitamin E to meet the nutritional needs of livestock.

Growing Health Awareness are Rising Demand for Natural Products Strengthening the Growth of the Global Market

• Rising Health Awareness: Increased awareness about the health benefits of natural vitamin E, such as its antioxidant properties and role in overall wellness.

• Growing Demand for Natural Products: A significant shift towards natural and organic products as consumers seek to avoid synthetic additives will likely fuel natural vitamin E demand forecast.

• Expanding Food and Beverage Applications: Increased use of natural vitamin E as a preservative and nutrient fortifier in food and beverages.

• Technological Advancements and Innovation: Improved extraction technologies and ongoing research are enhancing product quality and availability.

Supply Chain Issues and Competition from Synthetic Alternatives May Pose Challenges to the Players in the Global Market

• High Production Costs: The extraction and purification of natural vitamin E from sources like vegetable oils can be expensive, leading to higher product prices and can hinder natural vitamin E demand growth. 

• Supply Chain Issues: Variations in the accessibility of raw materials, like soybeans and sunflower seeds, have the potential to cause disturbances in both production and supply chains.

• Competition from Synthetic Alternatives: Synthetic vitamin E is often cheaper to produce, and competes directly with natural vitamin E

Key Trends Shaping the Market Include Clean Label Products and Rising Popularity of Organic Cosmetics

• Increasing Demand for Clean Label Products: As per the natural vitamin E market dynamics and trends, rising consumer preference for natural ingredients and transparent labelling.

• Growth in the Health and Wellness Sector: Increased focus on health benefits such as improved immunity and increase antioxidants.

• Rising Popularity of Organic Cosmetics: Growing use of natural vitamin E in skincare and beauty products.

Competitive Factors in the Global Market

• The global natural vitamin E market demand is influenced by several competitive factors, including product quality, cost-effectiveness, and technological advancements in extraction processes. 

• Companies with robust supply chains and consistent access to high-quality raw materials gain a competitive edge.

• Compliance with regulatory guidelines and the capacity to introduce new food, supplements, and cosmetics sectors.

• The competitive environment is also heavily influenced by brand reputation and customer trust.

Key Players in the Global Market and their Strategic Initiatives

• BASF SE: Focuses on expanding production capacities and investing in research and development to enhance product quality and innovation and offers lucrative natural vitamin E market opportunities.

• Archer Daniels Midland Company (ADM): Enhances its supply chain management and leverages technological advancements to improve extraction processes and cost-efficiency.

• Koninklijke DSM N.V.: Engages in strategic partnerships and acquisitions to broaden its product portfolio and market reach, while emphasizing sustainability and traceability.

• Matrix Life Science: Focuses on innovative product development and sustainability, expanding its market presence through strategic collaborations and a robust distribution network that can aid natural vitamin E market revenue.

• Devas Life Science (KLK OLEO): Prioritizes sustainable production practices and technological advancements, strengthening its market position through strategic partnerships and expanding its product portfolio.

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Natural Vitamin E Industry Segmentations

Based on type, the market is bifurcated into tocopherols and tocotrienols. On the basis of application, the market is segmented into dietary supplements and pharmaceuticals, food and beverages, cosmetics, and animal feed, among others. The major regions in the natural vitamin E market are divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

The comprehensive EMR report provides an in-depth assessment of the natural vitamin E industry based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global natural vitamin E market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.

• Archer Daniels Midland Company

• BASF SE

• Koninklijke DSM N.V.

• Matrix Life Science

• Devas Life Science (KLK OLEO)

• Others

Natural Vitamin E Market Share

Based on Type

The rising adoption of health supplements and the robust popularity of geriatric nutrition have been providing significant impetus to the demand of natural vitamin E market. The tocopherol type of natural vitamin E has particularly witnessed significant growth, owing to its potential sun-protection benefits to the skin and wide availability. When mixed with soyabean oil, tocopherols can help in preventing neurological disorders and stabilising cell membranes. The demand for tocopherol is also surging in animal feed applications due to its immunity-boosting properties and prevention against malnutrition. Meanwhile, the rise in research and development of tocotrienols coupled with its benefits in alleviating hypercholesterolemia and hyperlipidemia which may lead to cardiovascular diseases have contributed significantly to the growth of the tocotrienols segment of the natural vitamin E market.

Based on Application

Hectic lifestyles of the increasing working population have increased the risk of vitamin deficiencies, leading to a heightened susceptibility to various health concerns. The growing consumption of dietary supplements and pharmaceutical applications is a crucial trend in natural vitamin E market and is likely to capture a significant market share due to the affordability and convenience of these supplements across various formats like pills and tablets. The growing awareness of personal health and wellness has increased the market potential for natural vitamin E dietary supplements and pharmaceuticals owing to its numerous benefits to the skin, eyes, and heart. With a surging focus on boosting immunity, there has been an increased demand for vitamin E supplements.

Competitive Landscape

Archer Daniels Midland Company is a multinational agricultural origination and food processing company, headquartered in Illinois, United States. Founded in 1902, Archer Daniels Midland (ADM) is a global agricultural supply chain manager, which connects crops to markets on six continents. In addition to products like vegetable oils, and biofuels and barley, the company also offers quality farming and logistic services.

BASF SE is a multinational chemical company in the natural vitamin E industry, headquartered in Ludwigshafen, Germany, that carries out marketing, production, sale of crop protection products, chemicals and performance products. It was founded in 1865 and operates in over 80 countries. It is among the world’s largest companies within the chemical industry and has customers in over 190 countries.

Koninklijke DSM N.V. is multinational corporation that offers health, nutrition, and well-being. Headquartered in Heerlen in the Netherlands and founded in 1902, the company has key markets in animal feed, food and beverages, pharma solutions, dietary supplements, and automotives. Koninklijke DSM specialises in carotenoids, lipids active ingredients, and pharma-grade vitamins.

Other market players include Matrix Life Science, and Devas Life Science (KLK OLEO), among others.

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Natural Vitamin E Market Regional Analysis

The Asia Pacific accounts for a significant market share as several companies are investing in the region for sourcing natural materials for the production of vitamin E. Furthermore, the expansion of the nutraceuticals sector is also contributing to the natural vitamin E market growth in the region.

Key Highlights of the Report

Natural Vitamin E Market Report Snapshots

Natural Vitamin E Market Size

Natural Vitamin E Market Growth

Natural Vitamin E Market Trends

Natural Vitamin E Market Share

Natural Vitamin E Companies

Natural Vitamin E Market Regional Analysis