Myanmar Skin Care Products Market Report and Forecast 2024-2032

Myanmar Skin Care Products Market Outlook

The Myanmar skin care products market size is expected to grow at a CAGR of 6.10% between 2024 and 2032. The market is being driven by increasing awareness of skin care products, rising disposable incomes, and easy availability of various skin care products.

Key Trends in the Market

Skin care products are those products that are designed to be used on the skin for purposes such as cleaning, soothing, healing, moisturising, restoring, and protecting. These products treat, improve, and nourish the health and appearance of skin, are made using a variety of synthetic and organic substances, including retinol, tea tree oil, aloe vera, and hyaluronic acid.

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• Increasing localisation of ingredients is aiding the skin care products market in Myanmar by appealing to consumers that commonly use such ingredients. For example, more brands are introducing creams and lotions that contain Thanakha, a component which helps clear acne, encourages smooth skin, and offers sunburn protection.

• Key players are concentrating on marketing and promotional activities, like celebrity endorsements and advertising on social media platforms and traditional media to increase product and brand awareness. These aggressive advertising and marketing strategies are expected to further boost the Myanmar skin care products market growth.

• Creams, moisturisers, and serums enriched with natural components are anticipated to have high demand over the forecast period due to the growing consumer preference for natural plant-based products. Such products are more effective and low risk of side effects, which is predicted to increase the use of skin care products in Myanmar.

Market Analysis

Based on type, the market is divided into cream, and lotions, among others. By demographic, the market is bifurcated into male and female. On the basis of age group, the market is categorised into generation X, millennial, and generation Z. By price, the market is segmented into premium and economic. On the basis of distribution channel, the market is divided into supermarkets and hypermarkets, speciality stores, departmental stores, beauty salons, pharma and drug stores, and online, among others.

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The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model, along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the Myanmar skin care products market, covering their competitive landscape and the latest developments like mergers, acquisitions, investments, and expansion plans.

• Shwe Pyi Nann

• L’Oréal S.A.

• ao Corporation

• The Estée Lauder Companies Inc.

• The Procter and Gamble Company

• Shiseido Cosmetics

• Beiersdorf AG

• Amorepacific Group

• Nature Republic

• Others

Market Share by Type

By type, cream accounts for a substantial share of the skin care products market in Myanmar and is expected to continue expanding in the coming years. Creams are a simple, hassle-free, and effective way to treat dry skin, providing benefits such as rapid hydration, less breakouts, and revitalised skin, thus increasing the Myanmar skin care products market demand. Specialised creams are also available with moisturising, anti-ageing, and anti-wrinkle properties that are growing in popularity among the female consumers in the country.

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Competitive Landscape

Kao Corporation, founded in 1887 and headquartered in Tokyo, Japan, is one of the top producers of hygiene, beauty, and health products. The main offerings of the company include cosmetics, hair colouring and styling products, facial and body cleansers, shampoos, conditioners, and soaps.

The Estée Lauder Companies Inc., established in 1946 and based in New York on the United States, is a prominent manufacturer, marketer, and distributor of high-quality fragrances, skin care, cosmetics, and hair care products. The company sells products under a variety of brand names, including Estee Lauder, Bobbi Brown, Aveda, Clinique, and GLAMGLOW, among others.

Other market players include Shwe Pyi Nann, L’Oréal S.A., The Procter and Gamble Company, Shiseido Cosmetics, Beiersdorf AG, Amorepacific Group, and Nature Republic, among others.

Key Highlights of the Report