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Report Overview
2024
Base Year
2018-2024
Historical Year
2025-2034
Forecast Year
Market Share by Distribution Channel
Hypermarkets and supermarkets accounted for a significant share in the muffins market and are expected to continue growing in the forecast period as well. The expansion of in-store bakeries inside the supermarkets is a major factor fuelling the growth and flourishment of the market. Construction and opening up of retail stores and new malls have enhanced the supply chain globally which has thereby boosted the market growth. Availability of a wide range of muffins, including savoury and sweet, normal-sized and mini, and with numerous flavours and ingredients under a single roof is further increasing the sale of muffins from the hypermarkets and supermarkets.
Market Share by Region
North America holds a sizable share in the muffins market owing to the cultural preference for muffins, easy availability, and popularity of convenience foods that are easy to prepare. Muffins can be taken on-the-go and consumed as-is, due to which they are preferred by consumers with busy lifestyles. Consumers in countries such as the United States tend to buy muffins in bulk, and use them as breakfast items, as an in-between snack, and as a dessert. Availability of exotic flavours and fillings have further helped in the growth of the market in North America.
Europe is also expected to observe a significant growth in the market in the forecast period owing to the rising demand for artisanal bakery products from the consumers. Muffins are also immensely popular in countries such as the United Kingdom, in the form of English muffins.
Muffins Market Report Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
The global market size for muffins reached a value of more than USD 10.16 billion in 2024.
The market is projected to grow at a CAGR of 3.30% between 2025 and 2034.
The global market size for muffins is expected to reach a value of more than USD 13.58 billion by 2034.
The major market drivers are convenience of individually-sized portions, changing taste and preferences, and easy accessibility at stores.
The key trends of the muffins market are rising health consciousness, availability of minimally processed muffins, and innovations in different flavours and sizes.
Key market players include Bimbo Bakeries USA, Inc., George Weston Foods Limited, Flowers Foods, Inc., Hostess Brands, Inc., ARYZTA Food Solutions Schweiz AG, and McKee Foods Corporation, among others.
Muffins are small, round, and individually portioned bread products that may be available in sweet or savoury taste profiles with additional flavourings.
Advantages associated with muffins is that they are prepared in individually sized portions that are portable and can be purchased or prepared in larger volumes.
The global market for muffins is segmented based on product, taste, distribution channel and major regions.
On the basis of product, the market is categorised into in-store and packaged.
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