Global Muffins Market Report and Forecast 2024-2032

Global Muffins Market Outlook

The global muffins market size reached a value of more than USD 10.16 billion in 2023. The market is further expected to grow at a CAGR of 3.30% between 2024 and 2032, reaching a value of USD 13.58 billion by 2032.  

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Key Trends in the Market

Muffin is a small baked bread product, typically in the shape of a cup which is available in individual pierces. Common ingredients include eggs, flour, milk, cornmeal, baking powder, butter, and sugar. These small hot cakes are usually consumed with butter and sometimes might contain fruits or bran. Muffins are believed to be well prepared when they have no peaks, the crust of the muffin is neither too rough nor too smooth instead it’s pebbled, the crumb is moist, and it has a chewy texture.

• Muffins are immensely versatile and be customised to suit the preferences of consumers. Bakers are experimenting muffins, increasing their popularity among consumers. Changing taste and preferences of the consumers has encouraged variations in muffins which is thereby helping in the growth of the muffins market.

• Packaged muffins are minimally processed which makes it a healthy and long-lasting food product. Minimally processed muffins can be stored for a greater amount of time allowing it to remain fresh and safe for a longer time increasing its demand from the consumers.

• Specific muffins such as whole wheat English muffins are healthier than bread as they contain less calories, fats, sugar, and carbohydrates and contain manganese which helps in the metabolism, maintaining bone health, and brain functioning.

Market Analysis

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Based on product, the muffins market can be bifurcated into in-store and packaged, among others. On the basis of taste, the market is categorised into savoury and sweet. By distribution channel, the market is segmented into hypermarkets and supermarkets, convenience stores, speciality stores, and online stores. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global muffins market covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.  

• Bimbo Bakeries USA, Inc.

• George Weston Foods Limited

• Flowers Foods, Inc.

• Hostess Brands, Inc.

• ARYZTA Food Solutions Schweiz AG

• McKee Foods Corporation

• Others

Market Share by Distribution Channel

Hypermarkets and supermarkets accounted for a significant share in the muffins market and are expected to continue growing in the forecast period as well. The expansion of in-store bakeries inside the supermarkets is a major factor fuelling the growth and flourishment of the market. Construction and opening up of retail stores and new malls have enhanced the supply chain globally which has thereby boosted the market growth. Availability of a wide range of muffins, including savoury and sweet, normal-sized and mini, and with numerous flavours and ingredients under a single roof is further increasing the sale of muffins from the hypermarkets and supermarkets. 

Market Share by Region

North America holds a sizable share in the muffins market owing to the cultural preference for muffins, easy availability, and popularity of convenience foods that are easy to prepare. Muffins can be taken on-the-go and consumed as-is, due to which they are preferred by consumers with busy lifestyles. Consumers in countries such as the United States tend to buy muffins in bulk, and use them as breakfast items, as an in-between snack, and as a dessert. Availability of exotic flavours and fillings have further helped in the growth of the market in North America. 

Europe is also expected to observe a significant growth in the market in the forecast period owing to the rising demand for artisanal bakery products from the consumers. Muffins are also immensely popular in countries such as the United Kingdom, in the form of English muffins. 

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Competitive Landscape

Bimbo Bakeries USA, Inc. is a food and beverage manufacturing company that has its headquarter in Pennsylvania, United States. It was founded in 1988 and is involved in the manufacture and supply of baked products such as English muffins, bagels, breads, buns, and other sweet baked brands to communities, cities, and towns in the United States. 

George Weston Foods Limited was founded in 1962 is headquartered in New South Wales in Australia. It is a food processing and distribution company that produces some of the most innovative food items to provide consumers with a healthy and tasty diet. They are a subsidiary of Associated British Foods plc, and have a leading presence in Australia and New Zealand, with brands such as Tip Top, Burgen, Golden, and Sunblest. 

Flowers Foods, Inc. was founded in 1919 and is based in Georgia, United States. It is a bakery company that produces and sells frozen and freshly packed bakery products such as bread, rolls, pastries, buns, tortillas, and snack cakes, among others. Some of their best-selling brands for bakery products include Nature’s Own, Wonder, Tastykake, and Canyon Bakehouse.

Other market players include Hostess Brands, Inc., ARYZTA Food Solutions Schweiz AG, and McKee Foods Corporation, among others.

Key Highlights of the Report

Muffins Market Report Snapshots

Muffins Market Size

Muffins Market Analysis

Muffins Market Share

Muffins Companies