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Historical Year
Forecast Year
The Morocco couscous market increased at a CAGR of nearly 5% between the historical period of 2018-2024.
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Morocco is one of the leading markets for couscous and is a major exporter of the product. The rising globalisation in tastes has also aided the growth of the couscous market in Morocco. Thus, the significant importers of couscous from Morocco include countries like the United States, Brazil, Canada, the United Kingdom, France, Spain, Italy, Japan, Russia, and Australia, among others.
In Morocco, the prevalent pattern of westernisation has majorly contributed to the introduction of newer and inventive recipes for couscous preparation. Over the past few years, the growing consumer health perception of high obesity rates has further increased the consumption of couscous, due to its low caloric value as well as high protein/fibre content. In addition, the growing demand for ready-to-eat food products, combined with the large availability of conventional, canned, frozen, and microwavable couscous variants throughout Moroccan retail channels, has also fuelled the market growth. The launch of flavoured and organic couscous products, reflecting the changing needs and preferences of the Moroccan population, is further projected to catalyse the market growth in the region.
Couscous refers to a popular North African dish prepared using crushed and steamed durum wheat semolina granules. In addition, couscous is nutritious, quick, easy to prepare, tasty, versatile and comes with health statements including gluten-free and whole-grain meal.
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Based on thickness, the market can be categorised into:
On the basis of SKUs, the industry can be segmented as follows:
Based on distribution channel, the market can be divided into the following:
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The growing demand for couscous in Morocco is projected to increase due to the rising income of the middle-class population and the changing lifestyle. Owing to changes in food consumption habits, the demand for convenient food is growing, and the market growth of couscous is set to rise. It is also envisaged that the easy availability of raw materials like wheat, barley, rice, maize, and others, which are widely grown in almost all parts of the world, would further fuel the demand growth of couscous. The rising demand for gluten-free variants of the product with a high protein content among consumers is expected to increase the overall growth of the couscous market. These factors are expected to propel the growth of the couscous market in Morocco in the forecast period.
The report gives a detailed analysis of the following key players in the Morocco couscous market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2024 |
| Forecast Period | 2025-2034 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Thickness |
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| Breakup by SKUs |
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| Breakup by Distribution Channel |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The major drivers of the market include the globalisation of culinary trends, the increasing imports of couscous from countries like the United States, Brazil, Canada, the United Kingdom, France, and Australia, among others, and rapid urbanisation and westernisation.
The growing demand for convenient food products, the ease of availability of materials like maize and barley, and the rising demand for gluten-free variants of couscous are the key trends guiding the market growth.
The major segments based on thickness of the product considered in the market report are fine couscous, medium couscous, and thick couscous.
The significant segments based on SKUs considered in the market report are 1 kg, 5 kg, and 25 kg, among others.
The several distributions in the market are supermarkets and hypermarkets, convenience stores, independent retailers, speciality stores, and online, among others.
The major players in the market are Dari, Forafric Group, and Zine Capital Invest Group, among others.
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-723-689-1189
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
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