Global Mobility as a Service Market Report and Forecast 2024-2032

Global Mobility as a Service Market Size

The global mobility as a service market reached a value of approximately USD 221.33 billion in 2023. The market is expected to grow at a CAGR of 17.50% between 2024 and 2032, reaching a value of around USD 945.72 billion by 2032.

Mobility as a Service Market Outlook

• By 2030, hailed mobility revenues could soar to between USD 450 billion and USD 860 billion, accounting for a significant portion of consumer spending in shared mobility.

• Due to the rising urbanisation, car sharing services have become a viable solution to tackle traffic congestion and pollution.

• As per industry reports, the number of hailing trips via EVs increased threefold from 5.5 trillion in 2016 to 16.5 trillion in 2019.

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Mobility as a Service Market Growth Rate

Mobility as a service (MaaS) refers to the integration of multiple means of transportation into a single platform to provide comprehensive mobility services. Numerous services and solutions can be integrated, including public transportation, taxis, car leases or rentals, as well as combinations of any of these. MaaS providers collaborate with data service providers to obtain real-time weather and traffic updates and with payment gateway vendors to offer consumers a pay-per-use facility.

The key drivers fuelling the growth of the global mobility as a service (MaaS) market include the increasing use of autonomous cars and electric vehicles, the integration of big data to enhance MaaS offerings, the inclusion of on-demand ferry and freight services, the rise of smart city initiatives, improvements in 4G/5G infrastructure, and the penetration of smartphones.

Moreover, the emphasis on reducing carbon emissions and promoting eco-friendly transportation alternatives is driving the adoption of MaaS solutions, aligning with global sustainability goals and initiatives. Companies like Moovit and MaaS Global are incorporating electric vehicles into their services, contributing to the reduction of carbon emissions in urban areas.

Key Trends and Developments

Utilisation of big data analytics, expansion of on-demand ferry and freight services, and growing number of on road vehicles are boosting the mobility as a service market growth

April 2024

MaaS Global and its Whim mobility app, has been acquired by umob following its bankruptcy. The acquisition by umob, a leading mobility provider, aims to continue the expansion of Whim and MaaS solutions, such as subscription-based for public transport, taxis, and rental cars across Europe and beyond.

April 2024

Uber and Waymo have expanded their partnership to offer autonomous food delivery services in the Arizona area. Through the Uber Eats platform, customers can now opt to have their orders delivered by Waymo's self-driving vehicles, which promotes zero-emission transportation.

January 2024

Arriva Group, a leading European mobility provider, is transforming urban mobility across Europe with its innovative Mobility-as-a-Service (MaaS) solutions. The company has announced the launch of its 'glimble by Arriva' digital platform in Trieste, Italy, as part of its expansion within the MaaS sector.

September 2023

Wave Transit and Moovit collaborated to enhance mobility options in Wilmington, N.C., addressing areas with limited public transit coverage. The introduction of RideMICRO, an on-demand service solution, aims to reduce wait times, connect riders to fixed routes, and streamline the booking process.

Growth in the number of vehicles

The growth in the number of vehicles has increased urban parking issues and overcrowding on the roads, which has sped up the construction of regularised public transportation systems, which is anticipated to fuel the global mobility as a service market growth throughout the forecast period.

Introduction of various types of electric vehicles

The development and introduction of electric passenger vehicles like buses and car sharing and ride hailing services, with support from various regional governments has increased the options available for transportation. Developments in electric vehicle charging infrastructure are also supporting the expansion of the mobility as a service market share.

Availability of different means of transportation and services

Increased means of transportation, such as ride sharing, bike sharing, car sharing, commuter trains, and passenger cabs, along with numerous additional wireless connections and upgraded technology, are driving the growth of the MaaS market. The rapid increase in the options for transportation, both individual and government-supported, are key mobility as a service market trends.

Integration of wireless communication in automobiles

As wireless communications with drivers via telecommunications has increased, especially through high-speed 5G and 4G LTE connections in smartphones, the market for mobility as a service has expanded. There is an increasing consumer preference to use their smart devices for planning and execution of their trips, ranging from navigation and ticketing to payment and insurance.

Mobility as a Service Market Trends

Another key trend shaping the MaaS market is the utilisation of big data analytics and advanced technology platforms to optimise service offerings and enhance user experiences. For example, Citymapper, a leading MaaS platform, uses data analytics, which enables seamless booking, payment, and navigation experiences for users, fostering convenience and efficiency in multimodal transportation.

The expansion of on-demand ferry and freight services within MaaS ecosystems represents a notable trend that is diversifying the range of transportation options available to users, including goods transportation and water-based travel. Companies like FOD Mobility UK Ltd. are offering on-demand ferry services, providing users with convenient and flexible travel options across waterways. This trend contributes to the mobility as a service market development by adding integrated mobility solutions that address diverse user requirements.

Additionally, the increasing focus on smart urban planning, sustainable mobility solutions, and digital connectivity fosters the integration of MaaS into the broader urban transportation ecosystem. The city of Helsinki has implemented a comprehensive MaaS system, integrating public transportation, bike-sharing, and car-sharing services into a single platform. Such smart city initiatives play a pivotal role in driving the market growth.

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Mobility as a Service Industry Segmentation

The EMR’s report titled “Mobility as a Service Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Service Type

• Car Sharing

• Micromobility

• Ride Hailing

• Bus Sharing

• Train Services

Breakup by Solution Type

• Technology Platforms

• Telecom Connectivity Providers

• Ticketing Solutions

• Payment Engines

• Navigation Solutions

• Insurance Services

Breakup by Transportation Type

• Public

• Private

Breakup by Vehicle Type

• Four-Wheelers

• Buses

• Micromobility

• Trains

Breakup by Application

• Personalised Application Services

• Journey Management

• Journey Planning

• Flexible Payments and Transactions

Market Breakup by Region

• North America

• Europe 

• Asia Pacific 

• Latin America 

• Middle East and Africa 

Mobility as a Service Market Share

Ride hailing services hold a significant market share due to their widespread prevalence worldwide

According to the mobility as a service market research, ride hailing service types are expected to hold a sizable share of the market due to their widespread prevalence worldwide, versatility, and convenience. Benefits of ride-hailing services include easy booking, comfortable travel, flexibility in destination and timing, and compatibility with public transit.

Since ride hailing is an on-demand transportation service, consumers can book rides as and when needed, without need for waiting for scheduled timings or destinations. The demand for ride sharing is rising because of rising traffic congestion, easy booking, government attempts to raise awareness, and passenger comfort and convenience. As ride hailing services are now available in multiple countries, consumers are familiar with the operations and can seamlessly adjust to new providers, which can augment the mobility-as-a-service market value.

Technology platforms are gaining traction as they offer users a unified interface for planning, booking, and paying for their journey

As per mobility as a service market analysis, technology platforms serve as the backbone of MaaS solutions, providing the digital infrastructure for seamless access to transportation options. Companies like Moovit and MaaS Global leverage technology platforms to offer users a unified interface for planning, booking, and paying for their journeys across different modes of transport.

Ticketing solutions are essential components of MaaS platforms, enabling users to purchase tickets, access fare information, and manage their travel expenses efficiently. Companies offering ticketing solutions, like those integrated by HART mobile ticketing in partnership with Moovit, enhance the ease of access to public transportation and other mobility services.

Payment engines are critical for facilitating secure and convenient transactions within MaaS platforms. Collaborations between MaaS providers and payment engine providers, such as the introduction of master card prepaid cards by Global Oy, expand payment options and enhance user convenience.

Leading Companies in the Mobility as a Service market

Market players are emphasising on innovation, customer-centric approaches, and the integration of advanced technologies to deliver seamless and efficient mobility solutions to users globally

MaaS Global Ltd., with its headquarters in Helsinki in Finland is one of the top MaaS operators in the world. The company, which was founded in 2015, provides all urban transportation services to its users in a single step through the Whim app, the first fully integrated MaaS solution that is commercially available. With a single subscription, users can travel whenever and wherever they like utilising cabs, bikes, vehicles, and other choices.

Uber Technologies Inc. is a supplier of ride-hailing services with its headquarters in California in the United States. It was established in 2009 and provides services using web-based and mobile technology platforms. Uber connects customers with independent drivers or ride-sharing services. The company offers pick-up and drop-off services at airports on every continent.

SkedGo Pty Ltd, established in 2009, offers customised travel planning, corporate mobility, and other mobility as a service solution to start-ups, businesses, and governments. The company, which has its headquarters in Sydney in Australia, offers APIs and SDKs that make it simple and effective to integrate parking, events, and services for multiple/mixed modes of transportation, as well as book and pay capabilities.

Other prominent mobility as a service companies include Moovit App Global Ltd. and FOD Mobility UK Limited, among others.

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Mobility as a Service Market Analysis by Region

Asia Pacific leads the market due to a large base of working population and investments to enhance urban transportation

The Asia Pacific region accounts for the largest MaaS market share, due to the presence of several market players, a growing population, increasing workforce, and rising disposable income. Countries such as China, Japan, Singapore, South Korea, and India are particularly poised as prime for MaaS expansion. Proposed investments to enhance urban transportation, traffic management, and smart transportation infrastructure by the governments of several countries are likely to further fuel the Asia Pacific market. The expansion of the global mobility as a service market has been further assisted by the development of effective ride reservation and tracking technology due to increased digitalisation.

Meanwhile, European mobility as a service market size is also expected to grow at a steady rate in the coming years, driven by the increasing switch to public transportation and alternative mobility options by residents of Europe. With increasing traffic and limited space, more locals are turning to MaaS solutions rather than manoeuvring their own vehicles in traffic. Tourists to the region are also utilising MaaS to book their travels within Europe, without having to depend upon on-the-spot transportation and its associated hassles.

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Mobility as a Service Market Report Snapshots

Mobility as a Service Market Size

Mobility as a Service Market Growth

Mobility as a Service Market Trends

Mobility as a Service Market Share

Mobility as a Service Companies

Mobility as a Service Market Regional Analysis