Global Mobile Gaming Market Report and Forecast 2024-2032

Global Mobile Gaming Market Outlook

The global mobile gaming market size reached approximately USD 99.74 billion in 2023. The market is projected to grow at a CAGR of 9.60% between 2024 and 2032, reaching a value of around USD 227.55 billion by 2032.

Key Trends in the Market

Video games are interactive entertainment software that is developed on a computer involving user interfaces and input devices to engage the user and generate visual feedback. Usually, video games are created with a focus on particular hardware platforms and mobile device has become one of the most popular ones. Mobile gaming devices are available for use on different platforms, including smartphones, tablets, or handheld gaming consoles.

• One of the major mobile gaming market trends is rapid developments in network technology. The widespread adoption of the 5G network supports the development of online games as they require a fast and stable network to operate without losing connection. Online gaming, including mobile gaming, is one of the largest segments in the gaming sector owing to its replayability and sense of challenge.

• The global mobile gaming market demand is propelled by the rapid advancements in smartphone hardware technology, which have enabled video game developers to develop games with higher graphical fidelity, improved performance, and immersion. With the introduction of augmented reality, immersion in video games has significantly increased as they detect the surroundings and overlay the game graphics and audio.

• The global mobile gaming market growth can also be attributed to the implementation of cloud technologies to improve the accessibility of newer and high-end games. Cloud gaming services allow the user to play games without the requirement of hardware upgrade as games are processed on a virtual server and the user just needs to control the functions.

• Although cloud gaming is still under development as it requires a stable high-speed internet connection, the emergence of 5G technology and fibre optics are likely to support its growth. Moreover, technological advancements aimed at eliminating issues related to battery backup on-screen control are likely to further fuel the overall market development in the coming years.

Market Analysis

Based on type, the market is segmented into action or adventure, casino, sports and role playing, and strategy and brain. The global mobile gaming market segmentation, on the basis of device type, the market can be bifurcated into smartphone and tablet, among others.

Based on the platform, the market is divided into Android and iOS, among others. The market, based on monetisation type, is categorised into in-app purchases, paid apps, and advertising. The major regional markets for mobile gaming are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

The comprehensive EMR report provides an in-depth assessment of the market based on Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global mobile gaming market, covering their competitive landscape and the latest developments like mergers, acquisitions, investments, and expansion plans.

• Tencent Holdings Limited

• NetEase, Inc. 

• Activision Blizzard, Inc. 

• Supercell Oy 

• Electronic Arts Inc. 

• Gameloft SE 

• Nintendo Co., Ltd. 

• Ubisoft Entertainment 

• Sony Corporation 

• Bandai Namco Entertainment America Inc.

• Rovio Entertainment Corporation

• Others

Market Share by Type

According to the global mobile gaming market analysis, action or adventure games are some of the most widely played mobile games as they are usually the most interactive type of games. These are extremely popular among the young generation as they are often fast-paced and involve completing missions that provide instant rewards. In addition, multiplayer action games also include the aspect of social interaction, which adds an extra layer of engagement.

Market Share by Platform

Android is expected to account for a major portion of the global mobile gaming market share owing to the wide availability and low cost of Android devices. The segment is likely to experience robust growth during the forecast period owing to the increasing adoption of Android devices and low restrictions for gaming apps on Google Play as compared to the Apple store. Due to the wide range of options and popularity of Android devices, developers in the gaming sector are increasingly introducing games for the Android platform.

Competitive Landscape

Tencent Holdings Limited is one of the largest technology and entertainment conglomerates in the world. The company was established in the year 1998 and it is currently headquartered in Shenzhen, China. While being the publisher of some of the world’s most popular video games, the company also provides a wide range of services such as cloud computing, advertising, and FinTech, among others.

Nintendo Co., Ltd. is one of the biggest companies in the video game and entertainment sector, headquartered in Japan. The company was founded in the year 1889 and has since become one of the biggest video game publishers in the world. Nintendo is responsible for creating some of the most iconic video games, characters, and consoles.

Sony Corporation is a multinational electronics and entertainment conglomerate, headquartered in Tokyo, Japan. With the company being founded in 1946, by Masaru Ibuka and Akio Morita, Sony has grown to become one of the world's largest and most recognisable companies, with a wide range of products and services spanning electronics, entertainment, gaming, and more.

Other global mobile gaming market players include NetEase, Inc., Activision Blizzard, Inc., Supercell Oy, Electronic Arts Inc., Gameloft SE, Ubisoft Entertainment, Bandai Namco Entertainment America Inc., and Rovio Entertainment Corporation, among others.

Key Highlights of the Report