Global Mobile Augmented Reality Market Report and Forecast 2024-2032

Global Mobile Augmented Reality Market Outlook

The global mobile augmented reality market size is expected to grow at a CAGR of 3.30% between 2024 and 2032. The major market drivers include increasing application of mobile augmented reality in retail, rising adoption by enterprises, and rapid development of mobile augmented reality applications.

Key Trends in the Market

Mobile augmented reality refers to a type of augmented reality (AR) service designed for mobiles devices which simulates an environment containing real and virtual 3D objects. This type of technology alters the natural environment to expand the information base for users.

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• Increasing applications of mobile augmented reality in the e-commerce and retail sector, owing to the higher user engagement is driving the mobile augmented reality market. AR facilitates easy try-on and visualisation of products before purchase which increases customer satisfaction.

• Mobile augmented reality provides a competitive edge to end users and offers real-time analytics which bolsters the business profitability. In this regard, the heightened adoption of mobile augmented reality across enterprises, is fuelling the market growth.

• Rapid development of mobile augmented reality applications for smart devices are likely to be crucial trends in the mobile augmented reality market. Rising awareness regarding mobile augmented reality is leading to more users searching for mobile AR apps.

Market Analysis

Based on component, the market is segmented into hardware, software, and services, with hardware further divided by type into 3D camera, sensors, and processor, among others. On the basis of device, the market is classified into smartphones, tablets, and personal digital assistants (PDAs), among others. By application, the market is categorised into consumer, enterprise, commercial, healthcare, and aerospace and defence, among others. The regional markets for mobile augmented reality are divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

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The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the key players in the global mobile augmented reality market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.

• Samsung Electronics Co., Ltd.

• Blippar Group Limited

• ScienceSoft USA Corporation

• Google LLC

• Apple Inc.

• Magic Leap, Inc.

• Qualcomm Technologies, Inc.

• iTechArt Group, Inc.

• Microsoft Corporation

• Groove Jones LLC 

• ImagineAR

• Marxent Labs LLC

• Others

Market Share by Device

The smartphones segments, based on device, accounts for a sizable share of the mobile augmented reality market, supported by the widespread penetration of smartphones and high compatibility of mobile augmented reality with Android and iOS operating systems. Advancements in smartphone technology and reducing costs of basic smartphones are increasing their purchase worldwide, while development of new apps are drawing the interest of consumers towards mobile AR. In addition, common standards are likely to be established which will facilitate AR use in all smartphones, further increasing the market share of smartphones.

Market Share by Application

The aerospace and defence sector, based on application, accounts for a significant share of the mobile augmented reality market. Mobile augmented reality is increasingly being used in aerospace to provide training to pilots and other personnel. Flight simulations supported by mobile augmented reality aid new pilots in gaining proficiency in flying and help experienced pilots practice new systems and plane types.

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In the military sector, mobile augmented reality helps provide a wide range of training to military personnel, recreating various scenarios the military personnel may face. Mobile augmented reality offers a safe yet effective means of training in aerospace and defence applications, due to which is it is widely being adopted in these sectors.

Competitive Landscape

Samsung Electronics Co., Ltd. is a leading electronics company which offers services related to consumer electronics, IT and mobile communications, and device solutions. The company was founded in 1969 and is headquartered in Suwon-Si, South Korea.

Blippar Group Limited is a technology content company which provides solutions and tools for augmented reality. Established in 2019 and headquartered in London, United Kingdom, this company is dedicated towards improving the accessibility of AR across the world.

ScienceSoft USA Corporation is a provider of IT consultation and custom software development services. Founded in 1989 and headquartered in Texas in the United States, ScienceSoft also offers services related to data analytics and cybersecurity.

Other market players include Google LLC, Apple Inc., Magic Leap, Inc., Qualcomm Technologies, Inc., iTechArt Group, Inc., Microsoft Corporation, Groove Jones LLC, ImagineAR, and Marxent Labs LLC, among others.

Key Highlights of the Report