Report Overview

2023

Base Year

2018-2023

Historical Year

2024-2032

Forecast Year

Mobile Application Market Size

The global mobile application market size reached a value of USD 227.32 billion in 2023. During the forecast period of 2024 and 2032, the market is expected to grow at a CAGR of 14.1% to reach a value of around USD 745.06 billion by 2032.

 

Key Trends in the Market 

Software applications that run on or are created for smartphones, tablets, and computer tablets are known as mobile applications. Similar services to those offered by computer-based apps are also offered by mobile applications, but suited for the screen size and interface of mobile devices. There are many programmes available for various platforms, including Android, iOS, Windows, and others.

 

  • The rapid expansion of the mobile application market can be ascribed to the rise in internet usage and increasing use of smartphones in recent years. Further, the rising use of virtual reality and augmented reality are driving the market growth.
  • During the forecast period, the use of mobile applications in several industries, including the government, retail, education, and hotel and restaurant sectors, would provide lucrative growth opportunities to the industry.
  • Numerous retailers are looking for ways to extend their market without expanding physically. Particularly when it comes to cell phones, customers prefer to buy products online rather than in-person. This illustrates that there is a global opportunity for retailers that offer mobile and e-commerce services.
  • Other factors supporting the growth of the mobile application market include a rising demand for gaming applications, growing availability of low-cost data plans from telecom operators, and increased research and development investments towards improved mobile applications.

 

Mobile Application Market Report Snapshots

Mobile Application Market Size

Mobile Application Market Analysis

Mobile Application Market Share

Mobile Application Companies

 

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

In 2023, the global market for mobile applications attained a value of nearly USD 227.32 billion.

The global market for mobile applications is projected to grow at a CAGR of 14.10% between 2024 and 2032.

The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 745.06 billion by 2032.

The major drivers of the market include the rising use of virtual reality and augmented reality, increase in the demand for gaming applications, an increase in the availability of low-cost data plans from telecom operators, and a rise in the research and investments.

Rise in internet usage and increasing use of smartphones are the key industry trends propelling the growth of the market.

The key players in the global mobile application market are Google LLC, Apple Inc., Microsoft Corporation, Meta Platforms, Inc., Amazon.com, Inc., IBM Corporation, Cognizant Technology Solutions Corporation, Gameloft SE, Alibaba Group, and Hewlett Packard Enterprise Development LP, among others.

Mobile apps are designed for hands-on interaction and give consumers convenient, real-time access to the information, goods, services, and procedures they require.

Mobile applications are designed for use on mobile devices like phones and tablets which have different interfaces and can have restrictions on connectivity and storage. A desktop application is designed for usage on desktop computer or laptops, which typically have larger storage, bigger screens, and lack of touch screen inputs.

The four different categories of application components are activities, services, broadcast receivers, and content providers.

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