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Report Overview
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
Market Share by Platform
During the forecast period, it is anticipated that the Apple Store segment would account for the largest mobile application market share. The significant share of the segment can be largely ascribed to iOS apps' considerably greater rate of monetisation for revenue from in-app purchases and premium apps. Additionally, the growing number of iPhone and iPad users worldwide is projected to support the segment's expansion.
Meanwhile, the Google Play Store category accounted for the highest share in terms of downloads in 2021 and is anticipated to maintain its leadership throughout the forecast period. Additionally, sales of Android smartphones have increased significantly over the past several years, with numerous new competitors such as Xiaomi Corporation and OnePlus challenging the established and dominant giants like Samsung and iPhone.
A broad variety of mobile applications have been released on Google Play Store as a result of the development of new Android smartphone manufacturers. A large user base and the release of a variety of mobile applications indicate that the Google Play store will continue to grow rapidly over the forecast period.
Market Share by Region
North America is anticipated to dominate the mobile application market due to the concentration of many leading companies, including Apple Inc., Hewlett Packard Enterprise, Google LLC, Netflix Inc., and Microsoft Corporation in the region. The extensive usage of smartphones, rising in-app consumer spending, and significantly more smartphone application downloads all contribute to a considerable market share. In terms of paid mobile games, in-app purchases, and a rapidly expanding mobile app user base, the United States is predicted to develop into a very lucrative market for mobile gaming applications.
The Asia Pacific area is expected to experience the fastest growth given its potential for internet adoption and smartphone usage. According to estimates, China and India will remain the two biggest markets, offering excellent growth opportunities for all participants in the mobile application ecosystem.
Furthermore, it is projected that the growth of the market for mobile applications will be positively impacted in the years to come by increased disposable income along with government initiatives like Digital India. Additionally, networking advancements and the accessibility of low-cost data consumption packs are important growth drivers for regional expansion.
Mobile Application Market Report Snapshots
Mobile Application Market Size
Mobile Application Market Analysis
Mobile Application Market Share
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2023, the global market for mobile applications attained a value of nearly USD 227.32 billion.
The global market for mobile applications is projected to grow at a CAGR of 14.10% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 745.06 billion by 2032.
The major drivers of the market include the rising use of virtual reality and augmented reality, increase in the demand for gaming applications, an increase in the availability of low-cost data plans from telecom operators, and a rise in the research and investments.
Rise in internet usage and increasing use of smartphones are the key industry trends propelling the growth of the market.
The key players in the global mobile application market are Google LLC, Apple Inc., Microsoft Corporation, Meta Platforms, Inc., Amazon.com, Inc., IBM Corporation, Cognizant Technology Solutions Corporation, Gameloft SE, Alibaba Group, and Hewlett Packard Enterprise Development LP, among others.
Mobile apps are designed for hands-on interaction and give consumers convenient, real-time access to the information, goods, services, and procedures they require.
Mobile applications are designed for use on mobile devices like phones and tablets which have different interfaces and can have restrictions on connectivity and storage. A desktop application is designed for usage on desktop computer or laptops, which typically have larger storage, bigger screens, and lack of touch screen inputs.
The four different categories of application components are activities, services, broadcast receivers, and content providers.
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