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Report Overview
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
Increasing Global Expenditures on Travelling to Augment the Mobile Advertising Industry Growth
Based on end use, the travel segment accounts for a significant share in the mobile advertising industry. This can be attributed to the growing adoption of mobile advertising channels by travel and tourism companies to extend their customer reach. Moreover, these companies are adopting various marketing strategies to promote different tourist destinations, with video advertisements emerging as one of the most prominent marketing strategies. This is a result of the emotional impact that these video advertisements have on the customers. Furthermore, the major players are increasing their expenditure on developing interactive content to create an urge among customers to visit these tourist destinations. In addition, these advertisements can provide information to the tourists about the places of interest near them, and, hence, can enhance their overall travel experience.
North America to Provide Enhanced Growth Opportunities to the Mobile Advertising Industry
Region-wise, North America is expected to witness a significant growth over the forecast period owing to the presence of key industry players in the region. Moreover, the increasing expenditure on digital marketing is likely to overtake the TV advertising spending in the region. This can be attributed to the region’s large population of technologically-proficient people. Furthermore, the intense competition among the major players in the gaming industry is anticipated to increase the prevalence of reward ads. These ads play an important role in increasing the customer’s engagement with game as they reward them for watching these ads by giving several benefits related to the game.
Mobile Advertising Market Report Snapshots
Mobile Advertising Market Size
Mobile Advertising Market Growth
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 289 billion by 2032.
The major market drivers include the increasing smartphone and internet penetration globally and a growing demand for e-books, music, and social media apps.
The key trends are the ever-increasing surfing time of users on their smartphones, increasing expenditure on tourism related content and the growing adoption of location-based technology.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The end uses in the mobile advertising market include BFSI, arts and entertainment, hobbies and interest, technology and computing, fashion and style, travel, healthcare, and automotive, among others.
The leading distribution channels in the market are affiliate marketing, omni-channel marketing, social media marketing, and content marketing, among others.
The major platforms in the market include video, social media, website, push notifications, display, SMS and e-mail, and in-app, among others.
The key players in the global mobile advertising market are Facebook, Inc., Alphabet, Inc., Microsoft Corporation, Twitter, Inc., InMobi PTE Ltd. and Amobee, Inc., among others.
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