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Report Overview
The global mobile advertising market size USD 282.05 Billion in 2025 and is anticipated to expand at a CAGR of 11.00% during the forecast period of 2026 to 2035.
The growth of the mobile advertising market is driven by smartphone penetration, social media engagement, data-driven targeting, AI-powered personalization, and increasing mobile commerce. The market is further expected to reach a value of nearly USD 800.86 Billion by 2035. Moreover, since location-based technologies have progressed, advertisers now can better target users with filtered location, making it a much more productive campaign.
2025
Base Year
2019-2025
Historical Period
2026-2035
Forecast Period
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AI-powered analytics will track the mobile behaviors of professionals, which will allow B2B companies to deliver hyper-personalized ads at the right moments. This precision targeting improves engagement with decision-makers and leads to higher conversion rates and more efficient marketing spend, thus boosting the growth of the mobile advertising market.
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Augmented reality (AR) in mobile ads will enable B2B companies to make their complex solutions visually appealing through interactive product demos, thus helping build confidence in the buyer, accelerate decision making, and shorten traditionally long B2B sales cycles.
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Mobile ads that include AI chatbots and voice assistants will provide real-time engagement, answering queries instantly. This seamless interaction enables B2B firms to qualify leads efficiently, reducing response time while enhancing customer experience and sales conversion rates.
Competitive Landscape
Major players in the mobile advertising market are aggressively working on various acquisitions, mergers, and collaborations to bolster their market shares. The companies are looking to grow functionality, improve products, and attract larger audiences. By forming key partnerships and securing acquisitions, they plan to better position themselves to seize a share of the expanding mobile advertising market.
Important Players Use Acquisition and Cooperation Techniques to Increase Their Market Share
Meta Platforms, Inc. founded in 2004, based in Menlo Park, CA, provides mobile advertising on Facebook, Instagram, Messenger, and WhatsApp, using AI-driven targeting, personalized ads, and data analytics to enhance user engagement and conversions.
Alphabet, Inc. founded in 1998, based in Mountain View, CA, offers mobile advertising through Google Ads, YouTube, and Google Display Network, using powerful search engine data and video ads to target audiences effectively on mobile devices.
Established in 1975 in Redmond, WA, Microsoft Corporation owns and operates LinkedIn, a mobile ad platform which delivers professional data to target ads and sponsored content for business professionals and mobile users.
X Corp. (Twitter) was established in 2006 in San Francisco, CA, delivers mobile advertising via promoted tweets, trends, and video ads that allows the brand to engage users with real-time content and targeted social media campaigns.
List of Top Mobile Advertising Companies:
- Meta Platforms, Inc.
- Alphabet, Inc.
- Microsoft Corporation
- X Corp. (Twitter)
- InMobi PTE Ltd.
- Amobee, Inc.
- Chartboost
- AppLovin Corporation
- Smaato, Inc.
- Epom
- Mobvista
- Mintegral
- Others
Mobile Advertising Market Report Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2025, the market reached an approximate value of USD 282.05 Billion.
The major market drivers include the increasing smartphone and internet penetration globally and a growing demand for e-books, music, and social media apps.
The key trends are the ever-increasing surfing time of users on their smartphones, increasing expenditure on tourism related content and the growing adoption of location-based technology.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The verticals in the mobile advertising market include BFSI, arts and entertainment, hobbies and interest, technology and computing, fashion and style, travel and tourism, retail and e-commerce, education, healthcare, and automotive, among others.
The leading distribution channels in the market are affiliate marketing, omni-channel marketing, social media marketing, and content marketing, among others.
The major format type in the market include search, digital video, social media, website, push notifications, display, SMS and e-mail, and in-app, among others.
The key players in the global mobile advertising market are Meta Platforms, Inc., Alphabet, Inc., Microsoft Corporation, X Corp. (Twitter), InMobi PTE Ltd., Amobee, Inc., Chartboost, AppLovin Corporation, Smaato, Inc., Epom, Mobvista and Mintegral, among others.
The market is anticipated to expand at a CAGR of 11.00% during the forecast period of 2026 to 2035.
The market is estimated to witness healthy growth in the forecast period of 2026-2035 to reach around USD 800.86 Billion by 2035.
Over the course of the forecast period, the search format type segment is expected to lead the market by format type.
Asia Pacific is expected to exhibit the highest growth rate.
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