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Report Overview
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
Global Mobile Advertising Market Size
The global mobile advertising market is expected to witness a healthy growth in the forecast period of 2024-2032 and reach a value of approximately USD 289 billion by 2032.
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Increasing Global Expenditures on Travelling to Augment the Mobile Advertising Industry Growth
Based on end use, the travel segment accounts for a significant share in the mobile advertising industry. This can be attributed to the growing adoption of mobile advertising channels by travel and tourism companies to extend their customer reach. Moreover, these companies are adopting various marketing strategies to promote different tourist destinations, with video advertisements emerging as one of the most prominent marketing strategies. This is a result of the emotional impact that these video advertisements have on the customers. Furthermore, the major players are increasing their expenditure on developing interactive content to create an urge among customers to visit these tourist destinations. In addition, these advertisements can provide information to the tourists about the places of interest near them, and, hence, can enhance their overall travel experience.
North America to Provide Enhanced Growth Opportunities to the Mobile Advertising Industry
Region-wise, North America is expected to witness a significant growth over the forecast period owing to the presence of key industry players in the region. Moreover, the increasing expenditure on digital marketing is likely to overtake the TV advertising spending in the region. This can be attributed to the region’s large population of technologically-proficient people. Furthermore, the intense competition among the major players in the gaming industry is anticipated to increase the prevalence of reward ads. These ads play an important role in increasing the customer’s engagement with game as they reward them for watching these ads by giving several benefits related to the game.
Mobile Advertising Market Share
The mobile advertising market is experiencing robust growth, driven by increasing smartphone usage and expanding internet access globally. With advancements in 5G technology and the proliferation of social media platforms, businesses are allocating more resources to mobile advertising. Personalized ads, in-app advertising, video ads, and mobile search ads are key drivers of this growth. The rise of mobile commerce and app-based advertising has further boosted the market share. Industries like retail, gaming, and entertainment are leading adopters of mobile ads to reach targeted audiences. Additionally, innovations in AI, machine learning, and data analytics are enhancing ad targeting, improving engagement, and driving ROI.
Mobile Advertising Industry Segmentation
Mobile advertising is a form of advertising that is executed via mobile devices. It is a type of advanced advertising and can be done in the form of banner ads on a mobile website, or as text ads via SMS. Mobile advertising can also be purchased through the Mobile Demand Platform, where ad impressions are purchased through real-time ad exchanges.
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By platform, the market is divided into:
- Video
- Social Media
- Website
- Push Notifications
- Display
- SMS and E-Mail
- In-App
- Others
Based on distribution channel, the industry can be segmented into:
- Affiliate Marketing
- Omni-Channel Marketing
- Social Media Marketing
- Content Marketing
- Others
The market is divided based on end use into:
- BFSI
- Arts and Entertainment
- Hobbies and Interest
- Technology and Computing
- Fashion and Style
- Travel
- Healthcare
- Automotive
- Others
The regional markets for the product include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
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Increasing Usage of Smartphones to Bolster the Growth of the Mobile Advertising Industry
The global mobile advertising industry is being driven by the increasing smartphone and internet penetration globally and a growing demand for e-book, music, and social media apps. The growing popularity of smartphones is reshaping people's way of having fun and communication. Smartphone users can now access internet services through a host of apps. In addition, people now perform many tasks such as shopping, accessing social media platforms, among others, through various apps available in the market. Moreover, rapidly evolving technology has allowed users to buy clothes and food through their mobiles. Furthermore, the ever-increasing surfing time of users on their smartphones is likely to propel the growth of the market.
In the forecast period, the growing adoption of location-based technology is expected to be a major driver of the market.
Key Industry Players in the Global Mobile Advertising Market
The report gives a detailed analysis of the following key players in the global mobile advertising market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
- Facebook, Inc.
- Alphabet, Inc.
- Microsoft Corporation
- Twitter, Inc.
- InMobi PTE Ltd.
- Amobee, Inc.
- Others
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Platform |
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| Breakup by Distribution Channel |
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| Breakup by End Use |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
Mobile Advertising Market Report Snapshots
Mobile Advertising Market Size
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 289 billion by 2032.
The major market drivers include the increasing smartphone and internet penetration globally and a growing demand for e-books, music, and social media apps.
The key trends are the ever-increasing surfing time of users on their smartphones, increasing expenditure on tourism related content and the growing adoption of location-based technology.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The end uses in the mobile advertising market include BFSI, arts and entertainment, hobbies and interest, technology and computing, fashion and style, travel, healthcare, and automotive, among others.
The leading distribution channels in the market are affiliate marketing, omni-channel marketing, social media marketing, and content marketing, among others.
The major platforms in the market include video, social media, website, push notifications, display, SMS and e-mail, and in-app, among others.
The key players in the global mobile advertising market are Facebook, Inc., Alphabet, Inc., Microsoft Corporation, Twitter, Inc., InMobi PTE Ltd. and Amobee, Inc., among others.
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