Global Mineral Supplements Market Size Analysis Report - Market Share, Forecast Trends and Outlook (2024-2032)

Global Mineral Supplements Market Growth

Minera supplements are dietary products containing essential minerals such as calcium, magnesium, potassium, zinc, and iron, used to support various bodily functions and address nutritional deficiencies.

The growth of the mineral supplements industry is boosted by its potential to meet various needs, including improving bone health, supporting cardiovascular function, strengthening immune defence, aiding energy production, and enhancing cognitive function.

The mineral supplements market dynamics and trends are driven by their ability to support muscle function, skin health, digestive health, and hormonal balance. These supplements are essential for addressing nutritional deficiencies, enhancing overall wellness, and aiding in disease prevention.

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Global Mineral Supplements Market Analysis

The increasing prevalence of mineral deficiencies, in particular, calcium, zinc, and iron, and the increasing awareness of health and fitness are the main driving factors for the mineral supplements market growth. The mineral supplements industry growth is also being fuelled by the high prevalence of illnesses like osteoporosis, anaemia, cancer, and diabetes, as they are widely engaged in the management of these conditions. The expansion in the distribution channels further enhances the mineral supplements market development.

Recent veganism patterns are also increasing the demand for these nutrients, in particular, calcium and iron, as vegans take these substitutes for their necessary intake of essential minerals. Also, the growing geriatric population and an increase in disposable income are some of the crucial factors that should boost the mineral supplements market demand in the forecast period.

Mineral Supplements Industry Outlook

According to industry reports, from 2021 to 2030, the U.S. population diagnosed with osteoporosis is projected to steadily increase from 9.03 million to 10.55 million. This reflects a CAGR of 1.7%. In 2022, diagnosed cases were 9.20 million, which is expected to rise to 9.54 million by 2024 and reach 9.88 million by 2026. By 2028, the number is anticipated to climb to 10.21 million, and by 2030, it will exceed 10 million, reaching 10.55 million. With an estimated 9.88 million people diagnosed with osteoporosis between 2022 and 2030, the mineral supplements market revenue is significantly driven by the need to address this condition as osteoporosis, marked by weakened bones and higher fracture risk, sees substantial support from calcium and vitamin D supplements, which are essential for maintaining bone density and strength.

Further, according to the FAO, the number of undernourished people globally was 687.8 million in 2019, and this figure is projected to rise to 841.4 million by 2030. In Africa, the undernourished population was 250.3 million in 2019, expected to increase to 433.2 million by 2030. In Sub-Saharan Africa, the number is projected to grow from 234.7 million in 2019 to 411.8 million by 2030. Asia had 381.1 million undernourished people in 2019. In Western Asia and Northern Africa, the undernourished population is expected to increase from 46.4 million in 2019 to 63.5 million by 2030. In Latin America and the Caribbean, the number of undernourished individuals was 47.7 million in 2019 and is expected to reach 66.9 million by 2030. Within Latin America, the undernourished population is projected to grow from 40.5 million in 2019 to 60.3 million by 2030. This increase drives the mineral supplements industry revenue, which plays a vital role in addressing undernutrition by providing essential nutrients. Supplements like iron, zinc, and magnesium are critical for filling dietary gaps and enhancing overall nutritional status.

Increasing consumer awareness about health and nutrition drives demand for the mineral supplements market.

• A wide range of benefits including bone health, cardiovascular support, and immune-boosting attracts a broad customer base.
• Advances in supplement formulations and high-quality standards enhance product efficacy and consumer trust.

Variations in regulations and standards across countries can complicate market entry and compliance.

• A crowded market with numerous brands makes differentiation and market penetration challenging.
• Misuse or overconsumption of supplements can lead to health issues, affecting consumer confidence.

Growing middle-class populations in developing countries present new growth opportunities for the mineral supplements market. 

• Increasing demand for tailored supplements based on individual health needs can drive innovation.
• Expanding online retail channels offers broader market reach and convenience for consumers.

Economic instability can reduce consumer spending on non-essential health products.

• An oversaturated market can lead to reduced profitability and increased competition.
• Potential health risks or adverse effects reported in the media can impact market growth and consumer trust.

Key Players in the Global Mineral Supplements Market and Their Key Initiatives

Glanbia, plc.

• Launched new energy and cognitive supplements targeting.
• Expanded portfolio with botanical and adaptogenic supplements.

Nestle

• Acquired Puravida, expanding into Brazil’s premium nutrition and health segment. 
• Launched plant-based vitamin supplements to meet the growing demand of the mineral supplements market.

Herbalife Nutrition Limited (NYSE: HLF)

• Launched Herbalife V, a plant-based product line supporting overall health. 
• Expanded partnership with Feed the Children, committing $550,000.

Sanofi

• Acquired Qunol to enhance its presence in the U.S. health and wellness market. 
• Expanded product offerings with new CoQ10 and Turmeric supplements to capture the mineral supplements market opportunities. 

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Global Mineral Supplements Industry Segmentation

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Mineral Supplements Market Share

The growth of the mineral supplements industry is fuelled by the essential roles of calcium and magnesium in health. Calcium is crucial for strengthening bones and teeth, preventing osteoporosis, and supporting muscle function and cardiovascular health by regulating heart rhythm and blood pressure.

Magnesium complements calcium in building strong bones, boosts energy production by aiding ATP synthesis, and is crucial for muscle relaxation and nerve function, reducing cramps and supporting overall nervous system health. These minerals are essential for preserving skeletal health, boosting energy levels, and ensuring proper muscle and nerve function, which further fuels the increasing mineral supplements demand growth. 

Leading Companies in the Mineral Supplements Market

The companies specialise in dietary supplements and nutrition products, offering a diverse range including protein shakes, vitamins, and personal care items through a global network of independent distributors.Top of FormBottom of Form

• Glanbia, plc.  
• Nestle  
• Herbalife Nutrition Limited (NYSE: HLF) 
• Sanofi  
• Amway Holdings  
• Bayer AG