Middle East Skin Care Products Market Report and Forecast 2024-2032

Middle East Skin Care Products Market Outlook

The Middle East skin care products market attained a value of nearly USD 2.40 billion in 2023. The market is projected to grow at a CAGR of 2.20% between 2024 and 2032 to reach a value of around USD 2.91 billion by 2032.

Key Trends in the Market

Skin care products refer to preparations or formulations applied directly to the skin. These products use cleansing, moisturising, and beautifying agents which regenerate skin cell production, enhancing the attractiveness and beauty of the skin.

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• Heightening awareness pertaining to beauty among the population across Saudi Arabia, Iran, and Kuwait, among other economies, coupled with escalating hygiene and skin consciousness, is driving the Middle East skin care products market growth.

• Grooming and self-care are a part of the Arab culture, and consumers in the Middle East are one of the highest spenders on beauty and wellness. Hence, companies such as India-based Happier Skincare are expanding their presence and offering innovative skincare products across well-established economies such as the United Arab Emirates.

• The thriving e-commerce sector, coupled with the increasing purchasing power of working professionals, is increasing the accessibility and sales of skin care products in the region.

• Growing research and development activities by leading manufacturers to develop lotions, sunscreens, and creams that are chemical-free and include functional ingredients, along with vitamins and minerals, are expected to provide impetus to the Middle East skin care products market in the forecast period.

Market Analysis

Based on type, the market is segmented into face care, lip care, and body care, among others. On the basis of gender, the market is classified into male, female, and unisex. By price category, the market is categorised into premium products and mass products. Based on purpose, the market is classified into anti-ageing, anti-acne/anti-blemish, repair/renewal, hydration, and whitening and brightening.

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On the basis of distribution channel, the market is divided into supermarkets/hypermarkets, convenience stores, specialist retail stores, pharmacies, and online channel, among others. Country wise, the market for skin care products in the Middle East is divided into Saudi Arabia, the United Arab Emirates, Israel, Iran, Kuwait, and Iraq, among others.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the key players in the Middle East skin care products market report, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.

• Unilever Plc

• Beiersdorf AG

• Nazih Group

• Avon Products, Inc.

• L’Origine

• The Procter & Gamble Company

• NG Beauty World FZCO

• JNTL Consumer Health Middle East FZ-LLC

• Elegance Cosmetics Manufacturing Ind. L.L.C.

• Others

Market Share by Type

Face care accounts for a significant share of the Middle East skin care products market. The increasing popularity of face care products derived from natural ingredients, such as aloe vera, is driving the growth of this segment.

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Surging launches of new skincare lines, including premium quality face creams and lotions, are adding to the growth of this segment. Moreover, face creams with UV barrier properties and wrinkle and dark spot reduction formulations are increasingly gaining popularity in the region.

Market Share by Gender

Female accounts for a considerable share of the Middle East skin care products market. Women in the region are known to spend extensively on skincare and beauty products due to the growing focus on beauty and wellness and the rising inclination towards non-invasive beauty procedures.

The extreme weather and intense heat wave and humidity in the region can surge skin sensitivity issues, which is further driving the demand for skin care products with anti-acne and anti-ageing benefits among women. In addition, a greater number of working women across strong economies such as Saudi Arabia and the UAE are buying skin care products as a part of self-care.

Competitive Landscape

Unilever Plc is a multinational consumer goods company which manufactures deodorants, skin cleansers, moisturisers, and oral care products, among others. It was founded in 1929 and is headquartered in London, the United Kingdom.

Beiersdorf AG is a multinational company which manufactures and retails personal care products, such as face creams and moisturisers. The company was established in 1882 and is headquartered in Hamburg, Germany.

Nazih Group is a company which manufactures, markets, and distributes cosmetic and personal care and wellness products. The company was founded in 1975 and is headquartered in Sharjah, the UAE.

Other market players include Avon Products, Inc., L’Origine, The Procter & Gamble Company, NG Beauty World FZCO, JNTL Consumer Health Middle East FZ-LLC, and Elegance Cosmetics Manufacturing Ind. L.L.C., among others.

Key Highlights of the Report