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Report Overview
The Middle East and Africa television market reached around USD 3.92 Billion in 2024. The market is projected to grow at a CAGR of 3.40% between 2025 and 2034, reaching almost USD 5.48 Billion by 2034.
2024
Base Year
2018-2024
Historical Year
2025-2034
Forecast Year
-
Almost 54% of all native Middle Eastern people watched live television in 2018.
-
61% of Arabs aged above 45 years prefer watching TV to consuming online video content.
-
Online distribution channels are expected to become increasingly popular among consumers over the forecast period.
Compound Annual Growth Rate
Value in USD Billion
3.4%
2025-2034
Middle East and Africa Television Market Outlook
*this image is indicative*
Middle East and Africa Television Market Growth
8/10 Arabs watch live television, with the proportion of those having completed primary education preferring a physical TV set for watching important shows and news items, rather than a smartphone. A greater proportion of the population prefers watching live broadcasts, to viewing recorded episodes. During Ramadan, TV viewership records a substantial growth as consumers shift towards spending quality time with loved ones within their homes.
An average resident of Saudi Arabia spends 5.1 hours watching television daily, which is higher than the average time spent in other countries like Kuwait (3.1 hours) and UAE (4.2 hours). Saudi Arabs spend 14.2 hours daily on engaging with different forms of media, which is greater than the time spent by UK’s (11.2 hours) and UAE’s (13.5 hours) residents. In 2019, television accounted for 54% of the total revenues accrued from the video and TV industry, which pinpoints the significant demand for TVs among households in the region.
Television is accessible to 84% of entire Saudi Arabia’s population and remains an essential medium for obtaining news and watching entertainment shows among people. Crime is emerging as one of the most popular genre so television. Technological advancements in display formats and the introduction of curved screens are expected to play a critical role in driving the market growth.
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Purchase the Regional Overview for
USD 1099
If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
Purchase the Regional Overview for
USD 1099
If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
Middle East and Africa Television Industry Segmentation
Middle East and Africa Television Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
- Smart TV
- LCD, Plasma, and LED TVs
- Cathode-Ray Tube (CRT) and Rear-Projection TVs
Market Breakup by Distribution Channel
- Offline
- Online
Market Breakup by Country
- Saudi Arabia
- United Arab Emirates
- Nigeria
- South Africa
- Others
Middle East and Africa Television Market Share
Based on type, the market is divided into smart TVs, LCD, plasma, and LED TVs, and cathode-ray tube (CRT) and rear-projection TVs. Over the forecast period, smart TVs are expected to emerge as the leading market segment, as the interest of the younger generations in the region shifts towards exploring OTT platforms and gaming content.
Leading Companies in the Middle East and Africa Television Market
The report provides a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers and acquisitions, investments, and capacity expansion.
- Samsung Electronics Co., Ltd.
- LG Corp.
- Panasonic Holdings Corp.
- Sony Group Corp.
- Toshiba Corporation
- Hisense International Co., Ltd
- Haier Smart Home Co. Ltd.
- KONKA Group Co. Ltd.
- Hon. Hai Precision Industry Co., Ltd. (Sharp Corp.)
- Xiaomi Corp.
- Others
Key players in the market are surging investments towards the development of smart consumer electronics products in the Middle East, which is expected to have a favourable impact on the production and sales of televisions.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
The market reached nearly USD 3.92 Billion in 2024.
The market is projected to grow at a CAGR of 3.40% between 2025 and 2034.
The market is assessed to witness a healthy growth in the forecast period to reach around USD 5.48 Billion in 2034.
The different types of televisions in the market include smart TVs, LCD, plasma, and LED TVs, and cathode-ray tube (CRT) and rear-projection TVs.
The different distribution channels of television in the market include offline and online.
The major countries covered in the market include Saudi Arabia, the United Arab Emirates, Nigeria, and South Africa, among others.
The key market players are Samsung Electronics Co., Ltd., LG Corp., Panasonic Holdings Corp., Sony Group Corp., Toshiba Corporation, Hisense International Co., Ltd, Haier Smart Home Co. Ltd., KONKA Group Co. Ltd. Hon. Hai Precision Industry Co., Ltd. (Sharp Corp.), and Xiaomi Corp., among others.
Report Summary
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2024 |
| Historical Period | 2018-2024 |
| Forecast Period | 2025-2034 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Type |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
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