Middle East and Africa Television Market Report and Forecast 2024-2032

Middle East and Africa Television Market Size

The Middle East and Africa television market reached around USD 3.92 billion in 2023. The market is projected to grow at a CAGR of 3.4% between 2024 and 2032, reaching almost USD 5.35 billion by 2032.

Middle East and Africa Television Market Outlook

• Almost 54% of all native Middle Eastern people watched live television in 2018.

• 61% of Arabs aged above 45 years prefer watching TV to consuming online video content.

• Online distribution channels are expected to become increasingly popular among consumers over the forecast period.

Middle East and Africa Television Market Growth

8/10 Arabs watch live television, with the proportion of those having completed primary education preferring a physical TV set for watching important shows and news items, rather than a smartphone. A greater proportion of the population prefers watching live broadcasts, to viewing recorded episodes. During Ramadan, TV viewership records a substantial growth as consumers shift towards spending quality time with loved ones within their homes.

An average resident of Saudi Arabia spends 5.1 hours watching television daily, which is higher than the average time spent in other countries like Kuwait (3.1 hours) and UAE (4.2 hours). Saudi Arabs spend 14.2 hours daily on engaging with different forms of media, which is greater than the time spent by UK’s (11.2 hours) and UAE’s (13.5 hours) residents. In 2019, television accounted for 54% of the total revenues accrued from the video and TV industry, which pinpoints the significant demand for TVs among households in the region.

Television is accessible to 84% of entire Saudi Arabia’s population and remains an essential medium for obtaining news and watching entertainment shows among people. Crime is emerging as one of the most popular genre so television. Technological advancements in display formats and the introduction of curved screens are expected to play a critical role in driving the market growth.

Middle East and Africa Television Industry Segmentation

Middle East and Africa Television Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Smart TV 

• LCD, Plasma, and LED TVs 

• Cathode-Ray Tube (CRT) and Rear-Projection TVs 

Market Breakup by Distribution Channel

• Offline

• Online

Market Breakup by Country

• Saudi Arabia

• United Arab Emirates

• Nigeria

• South Africa

• Others

Middle East and Africa Television Market Share

Based on type, the market is divided into smart TVs, LCD, plasma, and LED TVs, and cathode-ray tube (CRT) and rear-projection TVs. Over the forecast period, smart TVs are expected to emerge as the leading market segment, as the interest of the younger generations in the region shifts towards exploring OTT platforms and gaming content.

Leading Companies in the Middle East and Africa Television Market

The report provides a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers and acquisitions, investments, and capacity expansion.

• Samsung Electronics Co., Ltd.

• LG Corp.

• Panasonic Holdings Corp.

• Sony Group Corp.

• Toshiba Corporation

• Hisense International Co., Ltd

• Haier Smart Home Co. Ltd.

• KONKA Group Co. Ltd.

• Hon. Hai Precision Industry Co., Ltd. (Sharp Corp.)

• Xiaomi Corp.

• Others

Key players in the market are surging investments towards the development of smart consumer electronics products in the Middle East, which is expected to have a favourable impact on the production and sales of televisions.

Key Highlights of the Report