Consumer Insights
Uncover trends and behaviors shaping consumer choices today
Procurement Insights
Optimize your sourcing strategy with key market data
Industry Stats
Stay ahead with the latest trends and market analysis.
Explore Our Diverse Range Of Offerings
From detailed reports to experts services offered in 15+
Industry Domains
Trending Now
Add 2 More Reports For 20% off
What's Impacting the Industry?
Impact of the Build America, Buy America Act?
- Overview of the Act and its key provisions
- Implications for Manufacturing and Sourcing
- Opportunities and Challenges for Market Participants
Impact of the New Political Administration
- Overview of the Administration's Energy and Infrastructure Policies
- Potential Changes in Regulations and Incentives
- Implications for Market Growth and Investment
- Impact on International Trade and Collaboration
Latest Updates
- Impact on International Trade and Collaboration
- EU's Digital Markets Act (DMA) and Digital Services Act (DSA)
- US Inflation Reduction Act (IRA) Provisions
Report Overview
The Middle East and Africa stevia market attained a value of USD 22.49 Million as of 2024 and is anticipated to grow at a CAGR of 10.50% during the forecast period of 2025 to 2034. Growing health awareness and the increasing diabetic population in the MEA are increasing demand for substitutes for sugar. Stevia as a zero-calorie natural sweetener is also gaining popularity among manufacturers reforming their products for healthier consumers aiming at reducing sugar intake. The market is thus expected to reach a value of nearly USD 61.04 Million by 2034.
2024
Base Year
2018-2024
Historical Year
2025-2034
Forecast Year
-
Manufacturers are creating stevia products customized to Middle Eastern and African taste preferences, delivering maximum sweetness without aftertaste. This localization approach increases uptake in traditional drinks such as tea and fruit juices, positioning stevia as a suitable substitute for regional brands looking for sugar reduction solutions.
-
As plant-based diets and halal-certified foods gain popularity, stevia is emerging as a natural, compliant sweetener. Its suitability for plant-based dairy substitutes, protein bars, and fortified foods is attractive to B2B consumers seeking to address increasing consumer demand for ethical, clean-label products, thereby increasing the growth of the Middle East and Africa stevia market.
-
Ingredient suppliers are providing cutting-edge formulation assistance, making it possible to integrate stevia smoothly into high-volume food and beverage manufacturing. This solves past solubility and flavor issues, allowing B2B purchasers to reformulate products cost-effectively while retaining consumer acceptance and regulatory status in sugar reduction programs throughout MEA markets.
Compound Annual Growth Rate
Value in USD Million
10.5%
2025-2034
Middle East and Africa Stevia Market Outlook
*this image is indicative*
Middle East and Africa Stevia Market Growth
The Middle East and Africa (MEA) stevia market is facing strong growth on the back of growing awareness about health and well-being among consumers. With rising fears about obesity, diabetes, and diseases related to sugar consumption, consumers are actively looking for natural alternatives to sugar, making stevia a top option. Its natural plant-based nature, zero-calorie status, and capacity to deliver sweetness with no adverse health impact are making it a popular sweetener among different industries, thereby shaping the growth of Middle East and Africa stevia market globally.
Regional food and beverage companies are adding stevia to various product segments, such as dairy, bakery, confectionery, and functional beverages. The increased demand for clean-label, non-GMO, and minimally processed ingredients is also driving its usage. Moreover, government policies, including sugar taxes and front-of-pack labeling legislation, are motivating firms to reformulate products with lower sugar levels, thereby boosting the application of stevia and hence the Middle East and Africa stevia demand growth.
In addition, developments in stevia extraction and processing technologies are enhancing the taste profile of stevia, reducing bitterness, and solubility, which makes it more suitable for food and beverage companies. Growth of e-commerce and modern retailing is also making stevia-derived products more accessible. With ongoing innovation and growing consumer acceptability, the MEA stevia market is likely to register gradual growth, offering new avenues for business firms to meet changing demands of health-conscious consumers.
Read more about this report - REQUEST FREE SAMPLE COPY IN PDF
Key Trends and Recent Developments
Rising clean-label demand, functional beverages, regulations, and e-commerce growth are driving MEA's stevia adoption, and thus shaping the Middle East and Africa stevia market dynamics and trends.
Growing Demand for Clean Label Products
MEA consumers are increasingly looking for clean-label food and beverages, compelling manufacturers to replace artificial sweeteners with stevia. The trend for natural ingredients is pushing the adoption of stevia in dairy, confectionery, and bakery products, as consumers demand healthier, minimally processed food, thus pushing the growth of the Middle East and Africa stevia market.
Expansion of Functional and Fortified Beverages
The demand for functional beverages, such as sports drinks, energy drinks, and herbal teas, is driving the consumption of stevia. Food and beverage companies in MEA are adding stevia to these products to deliver natural sweetness with health benefits, targeting diabetic and fitness-oriented consumers.
Regulatory Support for Sugar Reduction
Governments in the MEA region are introducing regulations to reduce sugar intake, including sugar taxes and front-of-pack labeling. This regulatory drive is motivating manufacturers to reformulate products using stevia, making it a suitable and compliant substitute for conventional sugar and artificial sweeteners, thereby helping to create new trends in the Middle East and Africa stevia market.
E-commerce and Retail Growth Enhancing Accessibility
The fast growth of e-commerce and new retail in MEA is enhancing the supply of stevia-based products. Supermarkets and online platforms are selling a variety of stevia-sweetened products, making it convenient for health-oriented consumers to embrace sugar substitutes in their everyday diets.
Middle East and Africa Stevia Market Trends
The MEA stevia market is growing strongly, influenced by growing health awareness and demand for natural alternatives to sugar. Sugar reduction initiatives by governments are promoting the uptake of stevia in product reformulation. Growth in the diabetic and obese population is also driving demand for low-calorie sweeteners, thus shaping new trends in the Middle East and Africa stevia market.
Drink companies are driving the market, incorporating stevia into soft drinks, flavored water, and milk products. Increased popularity of functional foods and individualized nutrition is also driving the adoption of stevia. Technological improvements in stevia extraction and formulation are also improving the taste profile of stevia, which is gaining consumer acceptance. With growing retail and e-commerce channels, availability of stevia-based products is rising, and hence market penetration in the region is increasing.
Read more about this report - REQUEST FREE SAMPLE COPY IN PDF
Middle East and Africa Stevia Industry Segmentation
The EMR’s report titled “Middle East and Africa Stevia Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Market Breakup by Extract Type
- Leaf
- Powder
- Liquid
Market Breakup by Application
- Food and Beverages
- Oral Care
- Pharmaceuticals
- Tabletop Sweetener
- Others
Market Breakup by Region
- Saudi Arabia
- United Arab Emirates
- Iran
- Turkey
- Nigeria
- South Africa
- Others
Purchase the Regional Overview for
USD 1099
If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
Purchase the Regional Overview for
USD 1099
If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
Purchase the Regional Overview for
USD 1099
If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
Middle East and Africa Stevia Market Share
In the MEA stevia industry, leaf, powder, and liquid extracts are gaining popularity as a result of rising demand for natural, sugar-free products. As per the Middle East and Africa stevia market analysis, stevia leaf extract is favored by health-conscious consumers and traditional herbal markets for its natural and lightly processed appeal. Powdered stevia is embraced by food and beverage companies for its ease of formulation, shelf life, and stability in baked foods, dairy, and confectionery.
According to the Middle East and Africa stevia industry analysis, liquid stevia is growing in the beverage market, especially in soft drinks, flavored water, and dairy-free alternatives, because of its smooth blending characteristics. As diabetic populations are increasing and governments are encouraging sugar reduction through regulations, these forms are becoming crucial in reformulation. Stevia extracts are also becoming more available to consumers because of the growth of e-commerce and retail, which is pushing further adoption in various product categories. With changing regional tastes, firms are tailoring stevia blends to suit local flavor profiles and market demands.
Competitive Landscape
Key Middle East and Africa stevia market players, such as Cargill, Tate & Lyle, Ingredion, and ADM, are concentrating on innovation to develop more taste, functionality, and sustainability. They are investing in state-of-the-art stevia extraction technologies like bioconversion in order to enhance sweetness profiles while preserving clean-label appeal. The Middle East and Africa stevia companies also seek to increase product applications in beverage, dairy, bakery, and confectionery. With growing consumer demands for reducing sugar intake, these companies are devising customized solutions that align with regional tastes and regulatory requirements.
Cargill, Incorporated
Cargill, Incorporated, founded in 1865 and based in Minnesota, United States, distributes its ViaTech® stevia sweeteners in the MEA market, offering solutions for sugar reduction with optimized flavor performance for soft drinks, milk products, and confectionary goods.
Tate & Lyle PLC
Tate & Lyle PLC, established in 1921 and headquartered in London, United Kingdom, provides its MEA markets with its Tasteva® stevia sweeteners, which bring clean-label, low-calorie sugar replacements for food and beverage companies in quest of better-tasting, functionally improved ingredients in their formulas.
Ingredion Incorporated
Ingredion Incorporated, founded in 1906 with headquarters in Illinois, United States, delivers the MEA region its PureCircle™ stevia solutions through bioconversion technology to manufacture high-purity Reb M and Reb D for sugar reduction across various applications such as dairy, beverages, and bakery.
Archer Daniels Midland Company
Archer Daniels Midland Company, established in 1902 with its head office in Chicago, United States, supplies SweetRight® stevia in MEA to meet increasing demand for plant-based, clean-label sweeteners in segments like soft drinks, sauces, and health-focused food items.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
Looking for specific insights?
Get in touch with us for a customized solution tailored to your unique requirements and save upto 35%!
Key Questions Answered in the Report
The market is assessed to grow at a CAGR of 10.50% between 2025 and 2034.
The market is estimated to witness healthy growth in the forecast period of 2025-2034 to reach a value of around USD 61.04 Million by 2034.
The major drivers of the industry include rising disposable incomes, increasing population, rising demand for natural ingredients, and the growing awareness about the product.
The government in the region is working to reduce the consumption of sugar due to the growing cases of obesity and diabetes, which is expected to be a key trend guiding the growth of the industry.
Saudi Arabia, the United Arab Emirates, Nigeria, Turkey, Iran, and South Africa, among others, are the leading regions in the market.
The leading extract types in the market are leaf, liquid, and powder.
The major application segments of the industry are food and beverages, oral care, pharmaceuticals, and tabletop sweetener, among others.
The leading players in the market are Cargill, Incorporated, Tate & Lyle PLC, Archer Daniels Midland Company, and Ingredion Incorporated, among others.
In 2024, the Middle East and Africa stevia market reached an approximate value of USD 22.49 Million.
Report Summary
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2024 |
| Historical Period | 2018-2024 |
| Forecast Period | 2025-2034 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Extract Type |
|
| Breakup by Application |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
- Report Delivery
- Purchase Advantages
- Access Duration
- Analyst Support
- Discount on Future Updates
- Customisation Options
- Customisation Requests
- Excel Data Sheet
- Online Access
- PDF Format
- PPT/Word Format
- 1 Print Allowed
- Bulk Purchase Discounts
- Full Report Access
- Multi-Device Access
- Unlimited Access
- One-Time Purchase
- 3-Month Trade Data Access
- Consultation Hours
- Email Support
- Phone Support
- Up to 15 Analyst Hours
- Up to 30 Analyst Hours
- 5% Discount
- 10% Discount
- 15% Discount
- 20% Discount
- Basic (Up to 10%)
- Advanced (Up to 50%)
- Dedicated Analyst Access
- Data Visualization Access
- Custom Data Queries
- Custom Report Layouts
- Tailored Custom Summaries
- Dashboard
- Purchase Advantages
- Report Delivery
- Access Duration
- Analyst Support
- Discount on Future Updates
- Customisation Options
- Customisation Requests
- 1 Print Allowed
- Full Report Access
- Bulk Purchase Discounts
- Multi-Device Access
- PDF Format
- Online Access
- Excel Data Sheet
- PPT/Word Format
- Unlimited Access
- One-Time Purchase
- 3-Month Trade Data Access
- Consultation Hours
- Email Support
- Phone Support
- Up to 15 Analyst Hours
- Up to 30 Analyst Hours
- 5% Discount
- 10% Discount
- 15% Discount
- 20% Discount
- Basic (Up to 10%)
- Advanced (Up to 50%)
- Dedicated Analyst Access
- Data Visualization Access
- Custom Data Queries
- Custom Report Layouts
- Tailored Custom Summaries
- Dashboard
- Purchase Advantages
- Analyst Support
- Report Delivery
- Access Duration
- Customisation Options
- Discount on Future Updates
- Customisation Requests
- 5 Prints Allowed
- Full Report Access
- Bulk Purchase Discounts
- Limited Device Access
- Email Support
- Phone Support
- Up to 15 Analyst Hours
- Up to 30 Analyst Hours
- PDF Format
- Online Access
- Excel Data Sheet
- PPT/Word Format
- Unlimited Access
- One-Time Purchase
- 3-Month Trade Data Access
- Consultation Hours
- Basic (Up to 10%)
- Advanced (Up to 50%)
- Dedicated Analyst Access
- Data Visualization Access
- 5% Discount
- 10% Discount
- 15% Discount
- 20% Discount
- Custom Data Queries
- Custom Report Layouts
- Tailored Custom Summaries
- Dashboard
- Report Delivery
- Purchase Advantages
- Customisation Options
- Customisation Requests
- Analyst Support
- Access Duration
- Discount on Future Updates
- PDF Format
- Excel Data Sheet
- PPT/Word Format
- Online Access
- Unlimited Prints Available
- Full Report Access
- Bulk Purchase Discounts
- Multi-Device Access
- Basic (Up to 10%)
- Advanced (Up to 50%)
- Dedicated Analyst Access
- Data Visualization Access
- Custom Data Queries
- Custom Report Layouts
- Tailored Custom Summaries
- Dashboard
- Email Support
- Phone Support
- Up to 15 Analyst Hours
- Up to 30 Analyst Hours
- Unlimited Access
- One-Time Purchase
- 3-Month Trade Data Access
- Consultation Hours
- 5% Discount
- 10% Discount
- 15% Discount
- 20% Discount
Datasheet
One User
USD 2,499
USD 2,249
tax inclusive*
- Selected Segments
- Printing Restrictions
- Excel Spreadsheet Delivered via Email
- Full Report
- Periodic Updates
- Post Sales Analysts Support
- Unlimited Prints
Single User License
One User
USD 3,999
USD 3,599
tax inclusive*
- All Segments
- Printing Restrictions
- PDF Delivered via Email
- Custom Report Layout
- Post Sales Analysts Support
- Periodic Updates
- Unlimited Prints
Five User License
Five User
USD 4,999
USD 4,249
tax inclusive*
- All Segments
- Five Prints Available
- PDF Delivered via Email
- Limited Free Customization
- Post Sales Analyst Support
- Custom Report Layout
- Periodic Updates
- Unlimited Prints
Corporate License
Unlimited Users
USD 5,999
USD 5,099
tax inclusive*
- All Segments
- Unlimited Prints Available
- PDF & Excel Delivery via Email
- Limited Free Customization
- Post Sales Analysts Support
- Discount On Next Update
- Custom Report Layout
*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*
Bundle Type
Flash Bundle
20% OFF
Number of Reports: 3
Small Business Bundle
25% OFF
Number of Reports: 5
Growth Bundle
30% OFF
Number of Reports: 8
Enterprise Bundle
35% OFF
Number of Reports: 10
Overview
- Life Time Access
- Analyst Support Related to Report
- PDF Version of the Report
- Complimentary Excel Data Set
- Free Analyst Hours
- Complimentary Free 1 Month Subscription to Trade Data Base
- Complimentary One Month Subscription to Price Database (Chemicals only)
- Complementary PPT Version of the Report
- Complimentary License Upgrade
- Complimentary Power BI Dashboards
- Life Time Access
- Analyst Support Related to Report
- PDF Version of the Report
- Complimentary Excel Data Set
- Free Analyst Hours - 50 Hours
- Complimentary Free 1 Month Subscription to Trade Data Base
- Complimentary One Month Subscription to Price Database (Chemicals only)
- Complementary PPT Version of the Report
- Complimentary License Upgrade
- Complimentary Power BI Dashboards
- Life Time Access
- Analyst Support Related to Report
- PDF Version of the Report
- Complimentary Excel Data Set
- Free Analyst Hours - 80 Hours
- Complimentary Free 1 Month Subscription to Trade Data Base
- Complimentary One Month Subscription to Price Database (Chemicals only)
- Complementary PPT Version of the Report
- Complimentary License Upgrade
- Complimentary Power BI Dashboards
- Life Time Access
- Analyst Support Related to Report
- PDF Version of the Report
- Complimentary Excel Data Set
- Free Analyst Hours - 100 Hours
- Complimentary Free 1 Month Subscription to Trade Data Base
- Complimentary One Month Subscription to Price Database (Chemicals only)
- Complementary PPT Version of the Report
- Complimentary License Upgrade
- Complimentary Power BI Dashboards
*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*
Flash Bundle
Number of Reports: 3
20%
tax inclusive*
- 3 Reports Included
- Life Time Acess
- Analyst Support Related to Report
- PDF Version of the Report
- Free 1 Month Subscription to Trade Data Base
- 1 Month Subscription to Price Database (Chemicals only)
- Complimentary Excel Data Set
- PPT Version of the Report
- Power BI Dashboards
- License Upgrade
- Free Analyst Hours
Small Business Bundle
Number of Reports: 5
25%
tax inclusive*
- 5 Reports Included
- Life Time Acess
- Analyst Support Related to Report
- PDF Version of the Report
- Complimentary Excel Data Set
- Free Analyst Hours - 50 Hours
- Free 1 Month Subscription to Trade Data Base
- 1 Month Subscription to Price Database (Chemicals only)
- Complimentary Excel Data Set
- PPT Version of the Report
- Power BI Dashboards
- License Upgrade
Growth Bundle
Number of Reports: 8
30%
tax inclusive*
- 8 Reports Included
- Life Time Acess
- Analyst Support Related to Report
- PDF Version of the Report
- Complimentary Excel Data Set
- Free Analyst Hours - 50 Hours
- Free 1 Month Subscription to Trade Data Base
- 1 Month Subscription to Price Database (Chemicals only)
- License Upgrade
- Free Analyst Hours - 80 Hours
- Power BI Dashboards
Enterprise Bundle
Number of Reports: 10
35%
tax inclusive*
- 10 Reports Included
- Life Time Acess
- Analyst Support Related to Report
- PDF Version of the Report
- Complimentary Excel Data Set
- Free Analyst Hours - 50 Hours
- Free 1 Month Subscription to Trade Data Base
- 1 Month Subscription to Price Database (Chemicals only)
- License Upgrade
- Power BI Dashboards
- Free Analyst Hours - 100 Hours
How To Order
Our step-by-step guide will help you select, purchase, and access your reports swiftly, ensuring you get the information that drives your decisions, right when you need it.
Select License Type
Choose the right license for your needs and access rights.
Click on ‘Buy Now’
Add the report to your cart with one click and proceed to register.
Select Mode of Payment
Choose a payment option for a secure checkout. You will be redirected accordingly.
Strategic Solutions for Informed Decision-Making
Track prices with detailed trend reports.
Analyse trade data for supply chain insights.
Leverage cost reports for smart savings
Enhance supply chain with partnerships.
Gain insights to stay ahead and seize opportunities.
Get insights & trends for a competitive edge.
Track prices with detailed trend reports.
Analyse trade data for supply chain insights.
Leverage cost reports for smart savings
Enhance supply chain with partnerships.
Gain insights to stay ahead and seize opportunities.
Get insights & trends for a competitive edge.
Track prices with detailed trend reports.
Analyse trade data for supply chain insights.
Connect For More Information
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
We employ meticulous research methods, blending advanced analytics and expert insights to deliver accurate, actionable industry intelligence, staying ahead of competitors.
Our skilled analysts offer unparalleled competitive advantage with detailed insights on current and emerging markets, ensuring your strategic edge.
We offer an in-depth yet simplified presentation of industry insights and analysis to meet your specific requirements effectively.
- Our Insights Store:
-
Industry Statistics
-
Procurement Insights
-
Consumer Insights
Our Offices
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-723-689-1189
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City,1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
United States
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-723-689-1189
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
Share