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Report Overview

2023

Base Year

2018-2023

Historical Year

2024-2032

Forecast Year

Middle East and Africa Sports and Outdoor Toys Market Outlook

The Middle East and Africa sports and outdoor toys market size attained a value of USD 996.01 million in 2023. The market is further expected to grow at a CAGR of 6.6% between 2024 and 2032, to reach a value of USD 1,768.36 million by 2032.

middle east and africa sports and outdoor toys market

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Key Trends in the Market

Sports and outdoor toys are objects designed to be used by children when playing outside or engaging in sports. They facilitate various outdoor activities for children and encourage children to play sports, helping children develop a love for a particular outdoor activity or sport. Sports and outdoor toys also increase exposure of children to the fresh air and outdoors, improving their health and well-being.

  • Improvements in standard of living in multiple countries in the Middle East and Africa are leading to an increase in spending on child-oriented products. The growing awareness amongst parents about the benefits of active play are supporting the growth of the Middle East and Africa sports and outdoor toys market.
  • Increasing globalisation in the region is surging the availability of a variety of sports toys and outdoor toys, catering to a wide range of ages and toy preferences. Expansion of distribution channels are further supporting the regional market growth of sports and outdoor toys.
  • Heavy penetration of internet in the Middle East and Africa is further bolstering the demand for licensed and branded sports and outdoor toys by increasing their promotional channels, which is also leading to a higher competition between the major toy manufacturers.

Market Analysis

Based on age group, the market is segmented into less than 5 years, between 5 - 10 years, and above 10 years. By distribution channel, the market is divided into hypermarkets and supermarkets, departmental stores, and online channel, among others. The major countries in the sports and outdoor toys market of the Middle East and Africa are Saudi Arabia, the United Arab Emirates, Israel, Nigeria, and South Africa, among others.

middle east and africa sports and outdoor toys market by segments

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The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the key players in the Middle East and Africa sports and outdoor toys market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.

  • Chemeleon Inflatables
  • Kidbudddie and T&B Group
  • Playsan
  • Wasit Saudi Group
  • Smoby Toys SAS
  • Decathlon
  • Hasbro, Inc
  • Mattel, Inc.
  • The Walt Disney Company
  • Others

Market Share by Country

Based on country, United Arab Emirates accounts for a significant share of the Middle East and Africa sports and outdoor toys market. The growth in the country is being propelled by the increasing awareness pertaining to the cognitive and intellectual benefits of sports and outdoor toys. Growing sale of toys, supported by the strong presence of local toy manufacturers is likely to pose a positive influence on the market in the forecast period.

middle east and africa sports and outdoor toys market by region

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Competitive Landscape

Chemeleon Inflatables, headquartered in Gauteng, South Africa, is one of the leading manufacturers of inflatables. Founded in 2013, this company provides wedding bouncers, jumping castles, and boxing rings for kids, among other outdoor toys.

Kidbudddie and T&B Group is a jungle gym and playground specialist which offers heavy-duty and long-lasting outdoor play systems. Established in 1993 and headquartered in Western Cape, South Africa, this company offers swings and attachments, rockers and seesaws, and obstacle courses.

Playsan is a leading manufacturer of children playground equipment, outdoor fitness equipment, urban furniture, rubber flooring, and indoor playgrounds. Headquartered in Caerphilly in Wales, the company was founded in 2017.

Other market players include Wasit Saudi Group, Smoby Toys SAS, Decathlon, Hasbro, Inc, Mattel, Inc., and The Walt Disney Company, among others.

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Age Group
  • Distribution Channel
  • Country
Breakup by Age Group
  • Less than 5 Years
  • Between 5 - 10 Years
  • Above 10 Years
Breakup by Distribution Channel
  • Hypermarkets and Supermarkets
  • Departmental Stores
  • Online Channel
  • Others
Breakup by Region
  • Saudi Arabia
  • United Arab Emirates
  • Israel
  • Nigeria
  • South Africa
  • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Chemeleon Inflatables
  • Kidbudddie and T&B Group
  • Playsan
  • Wasit Saudi Group
  • Smoby Toys SAS
  • Decathlon
  • Hasbro, Inc
  • Mattel, Inc.
  • The Walt Disney Company
  • Others

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The market reached a value of USD 996.01 million in 2023.

The market is estimated to grow at a CAGR of 6.6% between 2024 and 2032.

The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach a value of USD 1,768.36 million by 2032.

Rising standards of living, substantial presence of resources, increasing awareness about the benefits of sports and outdoor toys, and rising disposable income are the major drivers of the market.

The key trends in the market include the introduction of innovative sports and outdoor toys, expansion of distribution channels, and increasing promotions of various sports and outdoor toys leading to an enhanced demand.

Less than 5 years, between 5 - 10 years, and above 10 years are the different age groups for sports and outdoor toys in the market.

Saudi Arabia, the United Arab Emirates, Israel, Nigeria, and South Africa, among others, are the major countries in the market.

Chemeleon Inflatables, Kidbudddie and T&B Group, Playsan, Wasit Saudi Group, Smoby Toys SAS, Decathlon, Hasbro, Inc, Mattel, Inc., and The Walt Disney Company, are the key players in the Middle East and Africa sports and outdoor toys market, according to the report.

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30 North Gould Street, Sheridan, WY 82801

+1-415-325-5166

63 Fiona Drive, Tamworth, NSW

+61-448-061-727

C130 Sector 2 Noida, Uttar Pradesh 201301

+91-858-608-1494

40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.

+63-287-899-028, +63-967-048-3306

6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London

+44-753-713-2163

193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City

+84-865-399-124