Base Year
Historical Year
Forecast Year
The Middle East and Africa sports and outdoor toys market size attained a value of USD 996.01 million in 2024. The market is further expected to grow at a CAGR of 6.6% between 2025 and 2034, to reach a value of USD 1,768.36 million by 2034.
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Sports and outdoor toys are objects designed to be used by children when playing outside or engaging in sports. They facilitate various outdoor activities for children and encourage children to play sports, helping children develop a love for a particular outdoor activity or sport. Sports and outdoor toys also increase exposure of children to the fresh air and outdoors, improving their health and well-being.
Based on age group, the market is segmented into less than 5 years, between 5 - 10 years, and above 10 years. By distribution channel, the market is divided into hypermarkets and supermarkets, departmental stores, and online channel, among others. The major countries in the sports and outdoor toys market of the Middle East and Africa are Saudi Arabia, the United Arab Emirates, Israel, Nigeria, and South Africa, among others.
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The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the key players in the Middle East and Africa sports and outdoor toys market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.
Based on country, United Arab Emirates accounts for a significant share of the Middle East and Africa sports and outdoor toys market. The growth in the country is being propelled by the increasing awareness pertaining to the cognitive and intellectual benefits of sports and outdoor toys. Growing sale of toys, supported by the strong presence of local toy manufacturers is likely to pose a positive influence on the market in the forecast period.
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Chemeleon Inflatables, headquartered in Gauteng, South Africa, is one of the leading manufacturers of inflatables. Founded in 2013, this company provides wedding bouncers, jumping castles, and boxing rings for kids, among other outdoor toys.
Kidbudddie and T&B Group is a jungle gym and playground specialist which offers heavy-duty and long-lasting outdoor play systems. Established in 1993 and headquartered in Western Cape, South Africa, this company offers swings and attachments, rockers and seesaws, and obstacle courses.
Playsan is a leading manufacturer of children playground equipment, outdoor fitness equipment, urban furniture, rubber flooring, and indoor playgrounds. Headquartered in Caerphilly in Wales, the company was founded in 2017.
Other market players include Wasit Saudi Group, Smoby Toys SAS, Decathlon, Hasbro, Inc, Mattel, Inc., and The Walt Disney Company, among others.
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2024 |
| Forecast Period | 2025-2034 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Age Group |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The market reached a value of USD 996.01 million in 2024.
The market is estimated to grow at a CAGR of 6.6% between 2025 and 2034.
The market is estimated to witness a healthy growth in the forecast period of 2025-2034 to reach a value of USD 1,768.36 million by 2034.
Rising standards of living, substantial presence of resources, increasing awareness about the benefits of sports and outdoor toys, and rising disposable income are the major drivers of the market.
The key trends in the market include the introduction of innovative sports and outdoor toys, expansion of distribution channels, and increasing promotions of various sports and outdoor toys leading to an enhanced demand.
Less than 5 years, between 5 - 10 years, and above 10 years are the different age groups for sports and outdoor toys in the market.
Saudi Arabia, the United Arab Emirates, Israel, Nigeria, and South Africa, among others, are the major countries in the market.
Chemeleon Inflatables, Kidbudddie and T&B Group, Playsan, Wasit Saudi Group, Smoby Toys SAS, Decathlon, Hasbro, Inc, Mattel, Inc., and The Walt Disney Company, are the key players in the Middle East and Africa sports and outdoor toys market, according to the report.
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
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