Middle East and Africa Speaker Market Size Analysis - Market Share, Forecast Trends and Outlook Report (2025-2034)

The growing popularity of outdoor leisure activities such as picnics, camping, and beach outings is driving the demand for wireless portable speakers in the MEA region. These speakers offer a durable yet convenient-to-carry-around audio device option, with features like premium quality sound, long-lasting battery, and easy Bluetooth connectivity. Besides, the latest developments have also led to the integration of additional design characteristics such as water and dust resistance, to enhance their use for outdoor entertainment. As portable wireless speakers are becoming a go-to-choice for travellers and tourists in the Middle East and Africa, key players are stepping into this category eyeing positive growth prospects. For instance, in March, 2022, Huawei launched its first Devialet co-engineered portable speaker in the UAE with an 8800 mAh battery, 3 Mics and 5.2 Bluetooth connectivity ideal long-range play.

The rise of OTT platforms in the Middle East and Africa region is creating new market opportunities for large-scale speakers such as soundbars, subwoofers and loudspeakers. These speakers provide excessive area coverage, ultra-premium sound quality, and an immersive cinematic experience for users in the comfort of their homes. Besides, they offer a huge profit margin to speaker manufacturers and distributors, increasing their overall market revenue. This has encouraged them to enhance the supply of such home-grade speakers in the region. To support the same, MKB Bespoke Audio, a major audio-visual brand in Middle East and Africa, unveiled a first-of-its-kind Experience Centre in the Middle East featuring home theatre and private cinema audio solutions from top global brands such as KEF, Sony, Huawei, LOEWE, DENON, Bec Akustik, VIDEOTREE, Taga, Episode, Sherwood, Devialet and Alta Labs Networking. Customers can sit in this centre and experience different audio-visual effects before deciding on the best home theatre solutions for their homes.

With the establishment of new karaoke bars, growing group entertainment culture and frequently organised music events in the Middle East and Africa region, the demand for karaoke speakers has significantly improved. To meet this growing demand, major brands such as Sony are integrating karaoke features in their latest product ranges. For instance, the ULT Power Sound Series of speakers, released in Nigeria in September 2024, showcased Karaoke, Guitar, and TV Sound Booster- Belt with a wireless mic to facilitate duet karaoke and guitar performances. These speakers delivered powerful sound quality despite being lightweight and portable, a few of which were ideal for home karaoke setups as well.

The growing concerns over environmental sustainability have prompted speaker manufacturers to use eco-friendly materials, enhancing their cost-effectiveness, and durability for customers. Besides, these materials are helping to reduce the region’s carbon footprint and e-waste generation, otherwise causing an extremely adverse impact on the environment. For instance, speaker manufacturers are increasingly adopting recyclable and biodegradable materials, such as bamboo, organic cotton, and recycled plastics, in speaker designs to enhance the long-term sustainability and growth of the speaker market. In a similar effort, JBL, a leading audio brand, expanded its Eco-Edition portfolio of portable Bluetooth speakers in January 2023 with two new products featuring 90% use of post-consumer recycled (PCR) plastics, 100% use of recycled fabrics, and an eco-friendly packaging made from FSC-certified, plastic-free paper with biodegradable soy ink.