Middle East and Africa Speaker Market Size Analysis - Market Share, Forecast Trends and Outlook Report (2024-2032)

Middle East and Africa Speaker Market Growth

The speaker market in Middle East and Africa is poised for significant growth due to evolving lifestyles, increase in income levels, the rise of a tech-savvy consumer base, rapid urbanization, and consumer demand for high-quality designs and audio. For instance, Anker recently released the brand-new Sound Core Motion X600, the world’s first high-fidelity portable speaker with premium sound quality, spatial audio, and aesthetic water-proof design.

Furthermore, key players are constantly introducing new and innovative technologies to attract customers and drive the growth of the Middle East and Africa speaker market by fusing smart technology and traditional equipment. For instance, smart speakers are integrated with advanced technologies along with other smart home devices that perform a range of functions including artificial intelligence (AI) for assistance in day-to-day activities, voice control for giving commands, personal organisation tools to help in scheduling tasks conveniently, accessing subscription-based services such as Spotify to stream music and podcasts, among other services easily.

Key Trends and Recent Developments

Growing popularity of outdoor leisure activities, rise of OTT platforms, and frequently organised music events are the key trends increasing the Middle East and Africa speaker market value.

June 2024

Sony launched the new X series party speakers with exceptional sound quality in the Nigerian market. It contained premium products such as SRS XV-900, SRS-XV800, SRS-XV700, and SRS-XV500 speakers, each of which was ideal for home as well as outdoor entertainment. Additionally, the launch event, organised by WhyFinite, a global marketing technology startup, featured events such as karaoke sessions, and dancing competitions to depict their versatility to the audience.

July 2023

Amazon introduced its new Echo Pop speaker in the UAE as an addition to the Echo family of speakers. It was designed in a semi-spherical shape and was available in different colour combinations, including lavender bloom, midnight teal, glacier white and charcoal black. Besides, it featured a specially designed front-facing directional speaker that provided rich audio, making it ideal for large spaces such as dorm rooms as well as small spaces such as an apartment’s bedroom.

May 2022

Sonos, the popular audio brand, established its first physical store in Dubai, UAE at the Mall of The Emirates. The store offered a wide range of trusted and premium audio solutions, ranging from all-in-one speakers and soundbars for portable televisions to wireless Bluetooth speakers that could easily be operated outdoors. Each of these products offered seamless Wi-Fi connectivity, compatibly connecting them with AI-enabled voice assistants, Alexa and Google Assistant.

October 2021

Sony Middle East and Africa announced the launch of the HT-A9 surround sound system in the UAE. The system comprised four speakers featuring 360 Spatial Sound Mapping technology. Using the four speakers, the HT-A9 was able to create up to twelve phantom speakers by synthesizing sound waves based on positional information. Moreover, the system also supports Dolby Atmos and DTS:X, so users can experience cinematic surround sound without leaving home.

Increasing Outdoor Leisure Activities is Propelling the Wireless Portable Speaker Demand

The growing popularity of outdoor leisure activities such as picnics, camping, and beach outings is driving the demand for wireless portable speakers in the MEA region. These speakers offer a durable yet convenient-to-carry-around audio device option, with features like premium quality sound, long-lasting battery, and easy Bluetooth connectivity. Besides, the latest developments have also led to the integration of additional design characteristics such as water and dust resistance, to enhance their use for outdoor entertainment. As portable wireless speakers are becoming a go-to-choice for travellers and tourists in the Middle East and Africa, key players are stepping into this category eyeing positive growth prospects. For instance, in March, 2022, Huawei launched its first Devialet co-engineered portable speaker in the UAE with an 8800 mAh battery, 3 Mics and 5.2 Bluetooth connectivity ideal long-range play.

Growing Popularity of Home Theatres is Increasing the Middle East and Africa Speaker Market Revenue

The rise of OTT platforms in the Middle East and Africa region is creating new market opportunities for large-scale speakers such as soundbars, subwoofers and loudspeakers. These speakers provide excessive area coverage, ultra-premium sound quality, and an immersive cinematic experience for users in the comfort of their homes. Besides, they offer a huge profit margin to speaker manufacturers and distributors, increasing their overall market revenue. This has encouraged them to enhance the supply of such home-grade speakers in the region. To support the same, MKB Bespoke Audio, a major audio-visual brand in Middle East and Africa, unveiled a first-of-its-kind Experience Centre in the Middle East featuring home theatre and private cinema audio solutions from top global brands such as KEF, Sony, Huawei, LOEWE, DENON, Bec Akustik, VIDEOTREE, Taga, Episode, Sherwood, Devialet and Alta Labs Networking. Customers can sit in this centre and experience different audio-visual effects before deciding on the best home theatre solutions for their homes.

Widespread Karaoke Culture is Leading to the Increasing Speaker Demand Growth

With the establishment of new karaoke bars, growing group entertainment culture and frequently organised music events in the Middle East and Africa region, the demand for karaoke speakers has significantly improved. To meet this growing demand, major brands such as Sony are integrating karaoke features in their latest product ranges. For instance, the ULT Power Sound Series of speakers, released in Nigeria in September 2024, showcased Karaoke, Guitar, and TV Sound Booster- Belt with a wireless mic to facilitate duet karaoke and guitar performances. These speakers delivered powerful sound quality despite being lightweight and portable, a few of which were ideal for home karaoke setups as well.

Use of Eco-friendly Materials Fuelling the Long-Term Growth of Middle East and Africa Speaker Market

The growing concerns over environmental sustainability have prompted speaker manufacturers to use eco-friendly materials, enhancing their cost-effectiveness, and durability for customers. Besides, these materials are helping to reduce the region’s carbon footprint and e-waste generation, otherwise causing an extremely adverse impact on the environment. For instance, speaker manufacturers are increasingly adopting recyclable and biodegradable materials, such as bamboo, organic cotton, and recycled plastics, in speaker designs to enhance the long-term sustainability and growth of the speaker market. In a similar effort, JBL, a leading audio brand, expanded its Eco-Edition portfolio of portable Bluetooth speakers in January 2023 with two new products featuring 90% use of post-consumer recycled (PCR) plastics, 100% use of recycled fabrics, and an eco-friendly packaging made from FSC-certified, plastic-free paper with biodegradable soy ink.

Middle East and Africa Speaker Industry Segmentation

“Middle East and Africa Speaker Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Wired Speaker
• Wireless Speaker

Market Breakup by Application

• Consumer Electronics
• Professional Audio
• Automotive
• Others

Market Breakup by Country

• Saudi Arabia
• United Arab Emirates
• Nigeria
• South Africa
• Others

Middle East and Africa Speaker Market Share

Based on type, the market is mainly segmented into wired and wireless speakers. Wired speakers are traditionally used in the Middle East and African region as they are reliable, convenient, easily accessible, and affordable for the common population. They have established dominance in the market share. They are also compatible with a wide range of sound sources including analogue systems and provide great resistance against outside interference to ensure a steady connection.

Competitive Landscape

The market players are continuously developing speakers with superior sound quality to meet consumer demands.

• Sony Corporation
• Samsung Electronics Co. Ltd.
• Bose Corporation
• Sonos, Inc.
• LG Corporation
• Panasonic Holdings Corporation
• Apple, Inc.
• Amazon.com Inc.
• Alphabet Inc.
• Marshall Group AB
• Others