Middle East and Africa Perfume Market Report and Forecast 2024-2032

Middle East and Africa Perfume Market Size

The Middle East and Africa perfume market reached USD 7.46 billion in 2023 and is projected to grow at a CAGR of 6.5% to reach USD 13.16 billion in 2032.

Middle East and Africa Perfume Market Outlook

• According to the World Bank, the population of the Middle East and Africa was 493,279,469 in 2022.

• The population grew by 14.27% Middle East and Africa between 2014 and 2022.

• In 2022, the World Bank recorded a per capita income of $8,973.9 for the Middle East and North Africa region.

Middle East and Africa Perfume Market Growth

In the premium segment, the perfume market caters to high-end consumers seeking luxury fragrances with exclusive ingredients and sophisticated packaging. These products often feature renowned brand names and are marketed as designer or niche perfumes, offering a unique and long-lasting scent experience with an exclusive fragrance collection. The premium segment emphasises quality, prestige, and exclusivity, appealing to consumers willing to pay more for their aspirations. These brands target individuals with high incomes who are willing to pay a premium for using their product.

In October 2023, Penhaligon’s launched its Potions & Remedies collection in Middle East travel retail through Dubai Duty Free and Qatar Duty Free. The collection featured fragrances like Vra Vra Vroom, Eau da Audacity, Liquid Love, A Balm of Calm, and A Kiss of Bliss, showcased on vibrant pop-up displays at Dubai International Airport and Hamad International Airport.

The mass product segment of the perfume market targets a broader audience with a budget-centric mindset, offering affordable and accessible fragrances. These products are designed for daily use and are widely available through various retail channels, including supermarkets, convenience stores, and online platforms. The mass product segment focuses on delivering good quality at a reasonable price, appealing to consumers looking for a good value proposition and convenience in their fragrance choices.

Middle East and Africa Perfume Industry Segmentation

Middle East and Africa Perfume Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Parfum

• Eau De Cologne (EDC)

• Eau De Parfum (EDP)

• Eau De Toilette (EDT)

• Others

Market Breakup by Product Type

• Mass

• Premium

Market Breakup by End User

• Men

• Women

• Unisex

Market Breakup by Distribution Channel

• Offline
  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Convenience Stores 
  • Others
• Online

Market Segmentation by Country

• Saudi Arabia

• United Arab Emirates

• Nigeria

• South Africa

• Others

Middle East and Africa Perfume Market Share

Based on distribution channel, the market is divided into hypermarkets/supermarkets, convenience stores, specialty stores, and online. Over the forecast period, hypermarkets and supermarkets are expected to remain significant due to their wide reach and competitive pricing, appealing to a broad consumer base. Specialty stores are anticipated to grow in prominence as consumers seek personalized and high-end fragrances, driven by rising disposable incomes and a desire for unique, luxurious perfumes.

Leading Companies in the Middle East and Africa Perfume Market

• Estee Lauder Companies Inc.

• Chanel SA

• LVMH Moet Hennessy Louis Vuitton SE

• Hermès International S.A.

• Shiseido Co.,Ltd.

• Burberry Group PLC

• Dolce & Gabbana S.r.l.

• Christian Dior SE

• PVH Corp.

• Natura &Co.

• Others

Major market players are expanding their outreach by establishing retail stores in strategic locations such as airports. This approach enhances their visibility to international tourists, significantly contributing to market growth. By targeting high-traffic areas frequented by diverse consumers, these companies are increasing brand exposure and accessibility, thus driving sales and market expansion.

Key Highlights of the Report