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Report Overview
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
Middle East and Africa Oral Care Market Size
The Middle East and Africa oral care market size reached around USD 2.45 billion in 2023. The market is projected to grow at a CAGR of 5.3% between 2024 and 2032, reaching almost USD 3.9 billion by 2032.
Key Takeaways
- In Africa, nearly 44% of the population suffers from oral diseases, and the cost of treatment for oral health is less than US$ 1 per person per year in Sub-Saharan Africa.
- 72% of children living in the UAE face gingivitis. Only 28% brush their teeth twice daily.
- Electric toothbrushes are expected to become increasingly popular among consumers.
High consumption of sugary and processed foods, along with poor oral care routine, are making tooth problems the leading non-communicable disease in the Middle East and Africa. In the Kingdom of Saudi Arabia, 96% of children aged 6 years and below suffer from dental carries. In the UAE, high rates of smoking and infrequent dental health check-ups have led to the same problem in 80% of the population, with nearly 85% of children nearing the age of 12 years having dental caries. This is accelerating the need for fluoride-based toothpaste and high-quality oral care devices, thereby contributing towards the Middle East and Africa oral care market growth.
Major oral care product manufacturers are focusing on enhancing the accessibility of dental health services in countries like Nigeria. For instance, by making substantial investments in AI technologies, Colgate has heightened dental health awareness among Nigerian people by providing free diagnoses and treatment plans to dental health patients on private messaging channels. Increasing research and investment into improving this dental health awareness is expected to drive the Middle East and Africa oral care market expansion.
Online retail stores are expected to constitute a major portion of the Middle East and Africa oral care market share as the smartphone penetration rate increases and the accessibility to high-speed internet rises.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
The market was valued at nearly USD 2.45 billion in 2023.
The market is projected to grow at a CAGR of 5.3% between 2024 and 2032.
The market is assessed to witness a healthy growth in the forecast period to reach around USD 3.9 billion in 2032.
The different product types in the market include toothbrush, toothpaste, mouthwash, dental floss, and denture care, among others.
The different distribution channels in the market include supermarkets and hypermarkets, convenience stores, pharmacies and drug stores, and online retail stores, among others.
The major countries in the market include Saudi Arabia, the United Arab Emirates, Nigeria, and South Africa, among others.
The key market players are Procter & Gamble Co., Henkel AG & Co. KGaA, Johnson & Johnson, Colgate-Palmolive Company, GSK Plc, Alticor Inc. (Amway Corp.), Sunstar Suisse S.A., Pigeon Corp., Unilever Plc, and Dabur India Ltd., among others.
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