Middle East and Africa Mouse Market Report and Forecast 2024-2032

Middle East and Africa Mouse Market Size

The Middle East and Africa mouse market is projected to grow at a CAGR of 2.8% between 2024 and 2032.

Middle East and Africa Mouse Market Outlook

• According to the World Bank, Saudi Arabia's working population in 2023 totalled 16,933,906 individuals.

• The UAE Government gaming market size has witnessed significant growth recently with 73% of the 10 million population gamers in 2021.

• The number of registered SMEs surged by almost 10%, reaching 978,445 in the year 2022 in Saudi Arabia.

Middle East and Africa Mouse Market Growth

In the corporate segment, the mouse market caters to businesses and organisations that require reliable and efficient hardware solutions for their employees. This segment emphasises more durability, ergonomic design to reduce strain during extended use, and advanced features like programmable buttons and wireless connectivity that offer enhanced productivity and more flexibility to employees. Companies often look for bulk purchases and enterprise-level customer support, making this a critical market for manufacturers focusing on quality and long-term reliability.

In July 2023, Logitech launched its MX Anywhere 3 Wireless Compact Mouse in Nigeria, designed to improve performance and portability for tech professionals. The mouse was equipped with a MagSpeed wheel, allowing scrolling up to 1,000 lines per second and seamless shifting between ratchet and hyper-fast modes. It provides battery backup for up to 70 days and versatile surface compatibility; it aims to boost productivity.

The personal segment of the mouse market targets individual consumers who use mice for daily computing, gaming, and creative work applications. This segment demands a wide range of options, from basic, budget-friendly models to high-performance gaming mice with customisable features and high DPI sensors. Personal consumers value aesthetics, brand reputation, and the ability to choose products that fit their specific needs and preferences, forcing manufacturers to innovate and diversify their offerings.

Middle East and Africa Mouse Industry Segmentation

Middle East and Africa Mouse Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Wired

• Wireless 

Market Breakup by Application

• Corporate/Enterprises 

• Personal 

Market Breakup by Distribution Channel

• Offline

• Online

Market Segmentation by Country

• Saudi Arabia

• United Arab Emirates

• Nigeria

• South Africa

• Others

Middle East and Africa Mouse Market Share

In the modern corporate environment, the mouse is designed with features tailored to enhance productivity in both professional and personal contexts. Wireless models are increasingly preferred by businesses for their added convenience and provide an additional degree of freedom, eliminating the necessity for physical cord connections to CPUs. Diverse needs and demands from consumers motivate manufacturers to prioritize comfort, accuracy, and effectiveness, thus promoting innovation in the Middle East and Africa mouse market.

Leading Companies in the Middle East and Africa Mouse Market

• Apple Inc.

• HP Inc

• Logitech International S.A

• Lenovo Group Ltd

• ASUSTEK Computer Inc.

• Dell Inc.

• Razer Inc

• Acer Inc.

• Corsair Memory Inc.

• Cooler Master Co. Ltd.

• Others

Major players in the mouse market are focused on innovating product features, enhancing user experience, expanding market reach, and meeting evolving consumer demand. They prioritize research and development to introduce advanced technologies, ergonomic designs, and customizable options. Additionally, strategic partnerships, marketing initiatives, and customer-centric approaches are employed to maintain competitiveness.

Key Highlights of the Report