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Middle East and Africa Mobile Payment Market Size, Share: By Technology: Direct Mobile Billing, Near Field Communication, Mobile Web Payment, SMS, Mobile Application, Others; By Payment Type: B2B, B2C, B2G; By Location: Remote Payment, Proximity Payment; By End Use; Regional Analysis; Competitive Landscape; 2024-2032
Middle East and Africa Mobile Payment Market Outlook
The Middle East and Africa mobile payment market size is projected to grow at a CAGR of 27.8% between 2024 and 2032. The market is being driven by the rising focus of organisations to digitalise their financial operations.
Key Takeaways:
- 94% of Kenya’s population uses mobile money to make payments.
- Retailers offering cashless payment systems report higher profit margins in the region.
- The number of mobile money users in Africa recorded a y-o-y surge of 12%, reaching 562 million in 2020.
Many Middle Eastern nations are focusing on digitalising their financial infrastructure and banking services. For instance, in October 2023, Al Etihad Payments, an organisation operating under the Central Bank of UAE, launched an instant payment platform called Aani. It facilitates cashless transactions through people’s phone numbers, digital cheques, e-debit authorisation, and QR codes. Various licensed financial institutions, such as the Emirates NBD and Mashreq Bank are a part of this scheme. This is expected to contribute to the Middle East and Africa mobile payment market expansion.
Moreover, the adoption of digital wallets for making payments on e-commerce websites witnessed a surge of 1% in 2022 in the UAE, reaching a value of 24%. This is expected to drive the market growth over the forecast period.
Telecommunication companies are playing a key role in the adoption of digital wallets in Africa, where a 15% year-on-year increase in the number of virtual wallet transactions was recorded in 2020. Besides, the total value of digital wallet transactions amounted to $495 billion in 2020, recording a year-on-year increase of 23%. This is expected to fuel the Middle East and Africa mobile payment market growth.
According to the World Bank, 6% of the Moroccan population uses mobile money. With the increasing preference for cashless transactions, which guarantee safety and consumer hygiene, the market is expected to witness significant growth in the forecast period.
Market Segmentation
Middle East and Africa Mobile Payment Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Technology
- Direct Mobile Billing
- Near Field Communication
- Mobile Web Payment
- SMS
- Mobile Application
- Others
Market Breakup by Payment Type
- B2B
- B2C
- B2G
Market Breakup by Location
- Remote Payment
- Proximity Payment
Market Breakup by End Use
- BFSI
- Healthcare
- IT and Telecom
- Media and Entertainment
- Retail and E-Commerce
- Transportation
- Others
Market Breakup by Country
- Saudi Arabia
- United Arab Emirates
- Nigeria
- South Africa
- Others
The key Middle East and Africa mobile payment market players are Orange S.A., Uber Technologies Inc. (CareemPay), HyperPay INC, PalmPay Limited, Fawry for Banking Technology and Electronic Payments S.A.E (MyFawry), MTN Group Ltd. (MoMoPay), SADAD, Payit, Saudi Digital Payment Company, and Klip, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Technology |
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| Breakup by Payment Type |
|
| Breakup by Location |
|
| Breakup by End Use |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Mobile Payment Market Overview
8.1 Key Industry Highlights
8.2 Global Mobile Payment Historical Market (2018-2023)
8.3 Global Mobile Payment Market Forecast (2024-2032)
8.4 Global Mobile Payment Market Share by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 Middle East and Africa Mobile Payment Market Overview
9.1 Key Industry Highlights
9.2 Middle East and Africa Mobile Payment Historical Market (2018-2023)
9.3 Middle East and Africa Mobile Payment Market Forecast (2024-2032)
10 Middle East and Africa Mobile Payment Market by Technology
10.1 Direct Mobile Billing
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Near Field Communication
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Mobile Web Payment
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 SMS
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Mobile Application
10.5.1 Historical Trend (2018-2023)
10.5.2 Forecast Trend (2024-2032)
10.6 Others
11 Middle East and Africa Mobile Payment Market by Payment Type
11.1 B2B
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 B2C
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 B2G
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
12 Middle East and Africa Mobile Payment Market by Location
12.1 Remote Payment
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Proximity Payment
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
13 Middle East and Africa Mobile Payment Market by End Use
13.1 BFSI
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Healthcare
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 IT and Telecom
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 Media and Entertainment
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Retail and E-Commerce
13.5.1 Historical Trend (2018-2023)
13.5.2 Forecast Trend (2024-2032)
13.6 Transportation
13.6.1 Historical Trend (2018-2023)
13.6.2 Forecast Trend (2024-2032)
13.7 Others
14 Middle East and Africa Mobile Payment Market by Country
14.1 Saudi Arabia
14.1.1 Historical Trend (2018-2023)
14.1.2 Forecast Trend (2024-2032)
14.2 United Arab Emirates
14.2.1 Historical Trend (2018-2023)
14.2.2 Forecast Trend (2024-2032)
14.3 Nigeria
14.3.1 Historical Trend (2018-2023)
14.3.2 Forecast Trend (2024-2032)
14.4 South Africa
14.4.1 Historical Trend (2018-2023)
14.4.2 Forecast Trend (2024-2032)
14.5 Others
15 Market Dynamics
15.1 SWOT Analysis
15.1.1 Strengths
15.1.2 Weaknesses
15.1.3 Opportunities
15.1.4 Threats
15.2 Porter’s Five Forces Analysis
15.2.1 Supplier’s Power
15.2.2 Buyer’s Power
15.2.3 Threat of New Entrants
15.2.4 Degree of Rivalry
15.2.5 Threat of Substitutes
15.3 Key Indicators of Demand
15.4 Key Indicators of Price
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Orange S.A.
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Uber Technologies Inc. (CareemPay)
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 HyperPay INC
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 PalmPay Limited
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Fawry for Banking Technology and Electronic Payments S.A.E (MyFawry)
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 MTN Group Ltd. (MoMoPay)
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 SADAD
16.2.7.1 Company Overview
16.2.7.2 Product Portfolio
16.2.7.3 Demographic Reach and Achievements
16.2.7.4 Certifications
16.2.8 Payit
16.2.8.1 Company Overview
16.2.8.2 Product Portfolio
16.2.8.3 Demographic Reach and Achievements
16.2.8.4 Certifications
16.2.9 Saudi Digital Payment Company
16.2.9.1 Company Overview
16.2.9.2 Product Portfolio
16.2.9.3 Demographic Reach and Achievements
16.2.9.4 Certifications
16.2.10 Klip
16.2.10.1 Company Overview
16.2.10.2 Product Portfolio
16.2.10.3 Demographic Reach and Achievements
16.2.10.4 Certifications
16.2.11 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Mobile Payment Market: Key Industry Highlights, 2018 and 2032
2. Middle East and Africa Mobile Payment Market: Key Industry Highlights, 2018 and 2032
3. Middle East and Africa Mobile Payment Historical Market: Breakup by Technology (USD Million), 2018-2023
4. Middle East and Africa Mobile Payment Market Forecast: Breakup by Technology (USD Million), 2024-2032
5. Middle East and Africa Mobile Payment Historical Market: Breakup by Payment Type (USD Million), 2018-2023
6. Middle East and Africa Mobile Payment Market Forecast: Breakup by Payment Type (USD Million), 2024-2032
7. Middle East and Africa Mobile Payment Historical Market: Breakup by Location (USD Million), 2018-2023
8. Middle East and Africa Mobile Payment Market Forecast: Breakup by Location (USD Million), 2024-2032
9. Middle East and Africa Mobile Payment Historical Market: Breakup by End Use (USD Million), 2018-2023
10. Middle East and Africa Mobile Payment Market Forecast: Breakup by End Use (USD Million), 2024-2032
11. Middle East and Africa Mobile Payment Historical Market: Breakup by Country (USD Million), 2018-2023
12. Middle East and Africa Mobile Payment Market Forecast: Breakup by Country (USD Million), 2024-2032
13. Middle East and Africa Mobile Payment Market Structure
Key Questions Answered in the Report
The market is projected to grow at a CAGR of 27.8% between 2024 and 2032.
The different technologies used for mobile payment include direct mobile billing, near field communication, mobile web payment, SMS, and mobile application, among others.
The different payment types in the market include B2B, B2C, and B2G.
The major countries in the market include Saudi Arabia, the United Arab Emirates, Nigeria, and South Africa, among others.
The key market players are Orange S.A., Uber Technologies Inc. (CareemPay), HyperPay INC, PalmPay Limited, Fawry for Banking Technology and Electronic Payments S.A.E (MyFawry), MTN Group Ltd. (MoMoPay), SADAD, Payit, Saudi Digital Payment Company, and Klip, among others.
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