Middle East and Africa Meal Replacement Market Outlook - Forecast Trends, Market Size, Share and Growth Analysis Report (2025-2034)

Middle East and Africa Meal Replacement Market Growth

As per the World Obesity Federation, nearly 46% of Saudis consider themselves to be overweight, with 62% of the population reportedly having a relative/ family member who is overweight. The nation has one of the highest rates of prevalence of obesity, with 48% of people being overweight. Around 24% of boys aged 15-18 years are overweight, along with 34% of adult women. These statistics paint a concerning picture of the future of healthcare outcomes among the nation’s citizens, suggesting that obesity is expected to continue in the next generation. This has prompted companies to launch innovative weight management foods and meal replacement products in response to heightened consumer demand, which is driving the Middle East and Africa meal replacement market value.

Qatar has also witnessed a substantial increase in the number of obesity cases. As per the Global Nutrition Report, 35.9% of all adult males and 46.1% of all adult females in the country are obese due to a combination of various factors like sedentary lifestyles and unhealthy dietary habits. However, increasing consumer consciousness for maintaining a healthy lifestyle has increased the Middle East and Africa meal replacement market revenue.

Key Trends and Developments

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If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Middle East and Africa Meal Replacement Market Trends

Rising preference for spicy soups in Ghana

Spicy soups are expected to dominate the demand in Ghana since they are highly nutritious, flavourful, and light meals. Domestic consumers prefer soups formulated with tomatoes, chilli peppers, fish, meat, and other ingredients that have a high health profile and hot taste. As per the Middle East and Africa meal replacement market analysis, vegetable soups which can minimise the incidence of obesity are expected to sustain the market growth in the coming years.

Increasing use of dates as a superfood

The Saudi Arabia based company, Thurath Al-Madina, aims to expand its existing range of nutritious beverage products and position dates as a versatile and trendy ingredient in many international food products. Dates are revered for their numerous health benefits in the Middle East and play a crucial role in reducing the risk of brain degenerative disorders and cardiovascular diseases. They also ease constipation, regulate blood pressure, and reduce labour pain among pregnant women. The increasing use of dates in meal replacement beverages is expected to facilitate the Middle East and Africa meal replacement market expansion in the upcoming years.

Middle East and Africa Meal Replacement Industry Segmentation

Middle East and Africa Meal Replacement Market Share

Based on country, the market is segmented into Saudi Arabia, the United Arab Emirates, Nigeria, and South Africa, among others. South Africa represented 12.3% of the overall market share in 2024. Nigeria and the UAE are expected to grow at a CAGR of 8.4% and 8.0% respectively, during the forecast period of 2025-2034 as a result of increasing demand for dates-infused superfoods and functional beverages formulated with natural ingredients.

Based on distribution channel, the market is divided into hypermarkets/supermarkets, convenience stores, speciality stores, and online channels, among others. As per the Middle East and Africa meal replacement market analysis, online distribution channels and speciality stores are expected to grow at a CAGR of 11.7% and 8.3%, respectively, between 2025 and 2034. This can be attributed to rising smartphone penetration and internet accessibility in the region, apart from the rising demand for novel meals that can be consumed quickly.

Leading Companies in the Middle East and Africa Meal Replacement Market

Major players are bolstering their capacity expansion plans to cater to the rising demand for meal replacement solutions among health-conscious consumers. Companies are also focusing on expanding their regional market presence in countries like Egypt and Jordan, which is expected to positively impact the Middle East and Africa meal replacement market dynamics.

Almarai

Almarai was founded in 1977 and is headquartered in Riyadh, Saudi Arabia. It is the world’s largest vertically integrated dairy products manufacturing company whose products are sold in 220,000 stores across 7 countries. In 2023, it reported net sales of SAR 19.576 billion.

NOW Health Group, Inc.

NOW Health Group, Inc. was founded in 1968 and is headquartered in Illinois, United States. It pr...

Iovate Health Sciences International Inc.

Iovate Health Sciences International Inc. was founded in 1995 and is headquartered in Ontario, Ca...

Bio-Engineered Supplements and Nutrition, Inc.

Bio-Engineered Supplements and Nutrition, Inc. was founded in 2001 and is headquartered in Illino...

*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*

Other players included in the Middle East and Africa meal replacement market report are Glanbia plc, BellRing Brands, Inc., Applied Nutrition Ltd., BPI Sports, Dexter Jackson Signature Series, LLC., and EFX Sports, among others.