Middle East and Africa Makeup Market Report and Forecast 2024-2032

Middle East and Africa Makeup Market Size

The Middle East and Africa makeup market reached USD 6.04 billion in 2023. The market is expected to grow at a CAGR of 5.1% between 2024 and 2032, reaching almost USD 9.48 billion by 2032.

Key Takeaways:

• The demographic composition plays a crucial role, with females accounting for 48.3% of the population—a key consumer segment in the beauty and personal care industry. The growth of urban populations and the rapid expansion of e-commerce, with an annual growth rate of 11.5%, have significantly boosted sales of these products.

• As per industry reports, Arab countries boast some of the world's wealthiest consumers, with Qatar (USD 66,838), Bahrain (USD 26,562), and Saudi Arabia (USD 23,185) ranking among the top nations in terms of annual GDP per capita in 2021.

The Middle East and Africa makeup market is thriving due to increased consumer awareness and evolving beauty trends. Millennials are driving market growth by integrating beauty and grooming products into their daily routines, with a rising preference for natural and organic cosmetics.

Online accessibility is a key factor, with e-commerce platforms offering convenience and access to a diverse range of products. Male consumers are also contributing to market expansion, focusing more on skincare and grooming.

Specific trends include the growing demand for hair care solutions, particularly natural shampoos, and a rising interest in oral care products due to dental concerns. In Saudi Arabia, the market is buoyed by self-conscious consumers, expanded distribution channels, and a burgeoning interest in sustainable and herbal products.

Social media influencers play a pivotal role in promoting beauty regimens and products, attracting both local and international brands. The cosmetics industry caters to various needs, from enhancing appearance to addressing hygiene and self-care, impacting the Middle East and Africa makeup market growth.

Cosmetics are heavily regulated due to potential health and environmental impacts, with growing scrutiny on ingredients. Recent market growth has been fuelled by a renewed emphasis on hygiene and self-care routines, driven by stress reduction and the desire for improved well-being.

Innovative branding and advertising strategies, leveraging digital technologies and social media, are reshaping consumer engagement. Brands like L'Oréal S.A. are adapting to these trends, enhancing customer experiences and expanding their reach in the dynamic cosmetics market.

Market Segmentation

Middle East and Africa Makeup Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product

• Powders

• Gels

• Lotions

• Others

Market Breakup by Application Area

• Face

• Lips

• Eyes

• Nails

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets

• Convenience Stores

• Specialty Stores

• Online

• Others

Market Breakup by Country

• Saudi Arabia

• United Arab Emirates

• Nigeria

• South Africa

• Others

Competitive Landscape

Some of the key strategies used by the players to strengthen their positions in the market are technological advancements, new product launches, regional expansion, mergers and acquisitions.

• L’Oréal S.A.

• Shiseido Co. Ltd.

• Estee Lauder Companies Inc.

• Natura &Co (Avon Products, Inc.)

• e.l.f. Cosmetics, Inc. 

• LVMH Moet Hennessy Louis Vuitton SA

• Coty Inc.

• Chanel Limited

• HB USA Holdings, Inc.

• KIKO S.p.A.

• Others

Key Highlights of the Report