Consumer Insights
Uncover trends and behaviors shaping consumer choices today
Procurement Insights
Optimize your sourcing strategy with key market data
Industry Stats
Stay ahead with the latest trends and market analysis.
Explore Our Diverse Range Of Offerings
From detailed reports to experts services offered in 15+
Industry Domains
Trending Now
Add 2 More Reports For 20% off
What's Impacting the Industry?
Impact of the Build America, Buy America Act?
- Overview of the Act and its key provisions
- Implications for Manufacturing and Sourcing
- Opportunities and Challenges for Market Participants
Impact of the New Political Administration
- Overview of the Administration's Energy and Infrastructure Policies
- Potential Changes in Regulations and Incentives
- Implications for Market Growth and Investment
- Impact on International Trade and Collaboration
Latest Updates
- Impact on International Trade and Collaboration
- EU's Digital Markets Act (DMA) and Digital Services Act (DSA)
- US Inflation Reduction Act (IRA) Provisions
Report Overview
The Middle East and Africa laundry detergents market, valued at USD 8.81 Billion in 2024, has experienced significant growth, with increasing awareness of cleanliness and hygiene boosting demand for detergents. The market is projected to grow at a compound annual growth rate (CAGR) of 4.30% from 2025 to 2034, potentially reaching USD 13.42 Billion by 2034, driven by affordable pricing strategies that make detergents accessible to a broader audience.
2024
Base Year
2018-2024
Historical Year
2025-2034
Forecast Year
-
According to industry reports, Nigeria's National Disposable Income (NDI) was valued at 227,265,815.579 NGN million in 2023. This rise in disposable income is likely to enhance consumer purchasing power, resulting in increased demand for laundry detergents, especially premium and eco-friendly options, thus fostering market growth in Nigeria.
-
The World Health Organisation (WHO) reports that Saudi Arabia's population was 33,264,292 in 2023 and is projected to increase by 43%, reaching 47,693,910 by 2050. This population growth is expected to drive demand for household products like laundry detergents, creating expanded market opportunities for both domestic and international brands.
-
Dubai CommerCity, a free zone established to support eCommerce growth in the MENA region, offers a platform for detergent brands to enhance their online presence. As eCommerce continues to rise, more consumers can access a broad range of laundry detergents, increasing market visibility and boosting sales across the MENA region.
Compound Annual Growth Rate
Value in USD Billion
4.3%
2025-2034
Middle East and Africa Laundry Detergents Market Outlook
*this image is indicative*
Middle East and Africa Laundry Detergents Market Growth
The growth of the Middle East and Africa laundry detergents market is driven by the increasing demand for convenience, as more consumers seek easy-to-use solutions. Population growth and urbanisation lead to higher detergent consumption. Rising middle-class incomes boost sales, while innovation introduces effective, eco-friendly products to meet evolving needs. In October 2024, Ayéya, a beauty and lifestyle brand, officially launched its range of ethically sourced body care and home products at Whole Foods Market nationwide. The brand aims to empower African women and address climate change through sustainable products, supporting over 300,000 people in Ghana and Togo.
Read more about this report - REQUEST FREE SAMPLE COPY IN PDF
Brand recognition encourages established detergent brands to strengthen their Middle East and Africa laundry detergents market opportunities. A variety of liquid, powder, and pod options cater to different consumer preferences. The growing tourism industry drives increased demand for laundry detergents in hotels and resorts across the Middle East and Africa, while rising hygiene awareness further stimulates product usage. Additionally, eco-friendly products attract consumers who are more environmentally conscious.
Purchase the Regional Overview for
USD 1099
If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
Purchase the Regional Overview for
USD 1099
If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
Purchase the Regional Overview for
USD 1099
If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
Key Trends and Recent Developments
The growth of the Middle East and Africa laundry detergents market is driven by a shift towards eco-friendly products, a growing demand for premium offerings, the rise in online sales and e-commerce, and increasing awareness of health and hygiene.
Shift Towards Eco-friendly Products is Driving Growth of the Middle East and Africa Laundry Detergents Market
Consumers in the Middle East and Africa are placing greater importance on eco-friendly laundry detergents, favouring products with biodegradable ingredients, recyclable packaging, and fewer chemicals. This shift reflects increasing environmental awareness and sustainability trends. Brands are responding by providing more eco-conscious options for both urban and rural populations. In September 2023, Aspira Nigeria Limited's Viva Plus brand partnered with Planet 3R to advance its sustainable initiatives, aiming to promote environmentally friendly practices in Nigeria's detergent market.
Rising Demand for Premium Products is Boosting the Demand for the Middle East and Africa Laundry Detergents Market
The expanding middle class in the Middle East and Africa is driving increased demand for premium laundry detergents. Consumers are seeking high-quality, concentrated products, such as detergents for sensitive skin, fabric softeners, and stain removers, offering superior cleaning and garment care. This trend is particularly prominent among affluent households. According to the African Development Bank (AfDB), the African middle class, defined as those spending between USD 2 and USD 20 daily, now represents over 30% of the continent’s population, reflecting significant growth in recent decades.
Increased Online Sales and E-commerce Growth is Influencing the Middle East and Africa Laundry Detergents Market Dynamics and Trends
The growth of e-commerce in the Middle East and Africa is significantly impacting the laundry detergents market, with online sales increasing rapidly. Consumers are opting for the convenience, variety, and competitive pricing offered by online platforms. Brands are enhancing their digital presence, offering direct-to-consumer sales, and providing easy access to a broad range of products, including niche variants. The International Trade Administration reports that as of 2021, 69% of Africa’s web traffic came from mobile internet users, with projections suggesting the market will be nearly entirely mobile-based by 2040.
Health and Hygiene Awareness is a Significant Trend in the Middle East and Africa Laundry Detergents Market
Rising awareness of health, hygiene, and sanitation in the Middle East and Africa is driving demand for laundry detergents with antibacterial, antimicrobial, and allergen-free properties. Consumers are increasingly focused on eliminating bacteria and allergens from clothing, making sanitising detergents more sought after. According to WHO, in Africa, government regulations promote clean water access and sanitation, with policies improving Water, Sanitation, and Hygiene (WASH) practices. Public awareness campaigns and collaborations with local communities support these efforts, further boosting the demand for effective hygiene solutions in the laundry detergents market.
Middle East and Africa Laundry Detergents Market Trends
The Middle East and Africa laundry detergents market revenue is impacted by affordable pricing strategies, which improve accessibility for a wider audience. Enhanced product availability through both retail and online platforms makes detergents easier to purchase. Modern detergents offer better fabric protection and garment care. Expanded retail infrastructure enables broader product distribution, while technological innovations improve detergent effectiveness and sustainability to meet evolving consumer demands. In February 2024, Aspira Nigeria Ltd launched a detergent powder production plant with a capacity of 10,000 kg/h, using Desmet Ballestra's proprietary Spray Drying SABIZ technology. The company also opened a toilet/laundry soap plant with a 6,000 kg/h capacity, using Mazzoni LB’s "Universal-Integrated SCTU-C Process" technology.
Specialised detergents for various fabrics cater to diverse markets. Increased disposable incomes allow consumers to opt for premium products, and growing health awareness boosts demand for hypoallergenic detergents. Warm climates lead to higher detergent consumption, while cultural practices drive local product innovations.
Read more about this report - REQUEST FREE SAMPLE COPY IN PDF
Middle East and Africa Laundry Detergents Industry Segmentation
The EMR’s report titled “Middle East and Africa Laundry Detergents Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
- Enzymatic
- Non-Enzymatic
Market Breakup by Form
- Powder
- Liquid
Market Breakup by Application
- Household
- Industrial and Institutional
Market Breakup by Region
- Saudi Arabia
- United Arab Emirates
- Nigeria
- South Africa
Middle East and Africa Laundry Detergents Market Share
According to the Middle East and Africa laundry detergents market analysis, powder detergents dominate the market due to their affordability and effectiveness, particularly in removing stains from heavily soiled laundry and performing well in hot water washes. They have a long shelf life, are available in various sizes, and are suitable for both machine and hand washing, offering versatility and economy. Baya, a UAE-based company, caters to environmentally conscious consumers with its Eco-Friendly Laundry Detergent Sheets. These innovative sheets, made from plant-based biodegradable ingredients and compostable packaging, represent a significant shift towards sustainability and reducing plastic waste in the market.
The growth of the Middle East and Africa laundry detergents market is driven by the increasing popularity of liquid detergents. These offer convenience and versatility, as they dissolve easily in both cold and warm water. Liquid detergents are effective for stain treatment, gentle on fabrics, and increasingly favoured for their premium performance and ease of use in the region. In September 2024, Lufuno Rasoesoe, founder of Tosh Detergents in Mamelodi, shared the company’s plans to utilise the Partnering in Business with Germany Programme for global expansion. The company recognised the programme's valuable advantages, particularly in boosting exports to Germany, following the cooperation agreement between South Africa and Germany.
Competitive Landscape
The Middle East and Africa laundry detergents market key players are known for providing a wide range of products spanning categories such as personal care, healthcare, cleaning agents, and pet care. These companies are celebrated for their dedication to innovation, sustainability, and social responsibility, aiming to improve consumers' lives with high-quality products. They also take a leading role in corporate social responsibility, focusing on minimising environmental impact and promoting diversity and inclusion within their workforce.
The Procter & Gamble Company
Headquartered in Ohio, United States, Procter & Gamble (P&G) was established in 1837. The multinational consumer goods company is known for its wide range of personal care, household, and health products, including brands like Tide, Pampers, and Gillette. P&G focuses on innovation and sustainability in its offerings.
Henkel AG & Company, KGaA
Founded in 1876 and headquartered in Düsseldorf, Germany, Henkel is a leading global company in consumer and industrial sectors. Its products span areas such as home care, beauty, and adhesives. Renowned brands include Persil, Schwarzkopf, and Loctite, with a strong focus on sustainability and digital transformation.
Church & Dwight Co., Inc.
Established in 1846 and based in New Jersey, United States, Church & Dwight is a prominent manufacturer of household and personal care products. Known for brands like Arm & Hammer, Trojan, and OxiClean, the company prioritises innovation, affordability, and environmental responsibility in its product offerings.
S. C. Johnson & Son, Inc.
Founded in 1886, S. C. Johnson is headquartered in Wisconsin, United States. A global leader in household cleaning, storage, and air care products, it owns brands like Pledge, Windex, and Ziploc. The company focuses on sustainability and improving the quality of life for consumers worldwide.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the Middle East and Africa laundry detergents market report are Unilever Plc, RSPL and Kao Corporation, among others.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
Looking for specific insights?
Get in touch with us for a customized solution tailored to your unique requirements and save upto 35%!
Key Questions Answered in the Report
In 2024, the Middle East and Africa laundry detergents market reached an approximate value of USD 8.81 Billion.
The market is assessed to grow at a CAGR of 4.30% between 2025 and 2034.
The market is estimated to witness healthy growth in the forecast period of 2025-2034 to reach a value of around USD 13.42 Billion by 2034.
The major drivers of the market include rising disposable incomes, increasing population, growing innovations, and the rising hygiene and health consciousness among consumers.
The increasing economic growth, convenience, and easy usage offered by liquid laundry detergents, and the surging demand for organic laundry detergents amid growing eco-consciousness are key trends likely to fuel the market.
Saudi Arabia, United Arab Emirates, Nigeria, and South Africa, among others, are the leading countries in the market.
Enzymatic and non-enzymatic are the leading types of laundry detergents in the market.
The significant forms of laundry detergents in the market are powder and liquid.
The major applications of laundry detergents are household and industrial and institutional.
The leading players in the market are The Procter & Gamble Company, Henkel AG & Company, KGaA, Church & Dwight Co., Inc, S. C. Johnson & Son, Inc., Unilever Plc, RSPL, and Kao Corporation, among others.
Report Summary
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2024 |
| Historical Period | 2018-2024 |
| Forecast Period | 2025-2034 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Type |
|
| Breakup by Form |
|
| Breakup by Application |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered Share |
|
| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
Datasheet
One User
USD 2,499
USD 2,249
tax inclusive*
- Selected Segments
- Printing Restrictions
- Excel Spreadsheet Delivered via Email
- Full Report
- Periodic Updates
- Post Sales Analysts Support
- Unlimited Prints
Single User License
One User
USD 3,999
USD 3,599
tax inclusive*
- All Segments
- Printing Restrictions
- PDF Delivered via Email
- Custom Report Layout
- Post Sales Analysts Support
- Periodic Updates
- Unlimited Prints
Five User License
Five User
USD 4,999
USD 4,249
tax inclusive*
- All Segments
- Five Prints Available
- PDF Delivered via Email
- Limited Free Customization
- Post Sales Analyst Support
- Custom Report Layout
- Periodic Updates
- Unlimited Prints
Corporate License
Unlimited Users
USD 5,999
USD 5,099
tax inclusive*
- All Segments
- Unlimited Prints Available
- PDF & Excel Delivery via Email
- Limited Free Customization
- Post Sales Analysts Support
- Discount On Next Update
- Custom Report Layout
*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*
Bundle Type
Flash Bundle
20% OFF
Number of Reports: 3
Small Business Bundle
25% OFF
Number of Reports: 5
Growth Bundle
30% OFF
Number of Reports: 8
Enterprise Bundle
35% OFF
Number of Reports: 10
Overview
- Life Time Access
- Analyst Support Related to Report
- PDF Version of the Report
- Complimentary Excel Data Set
- Free Analyst Hours
- Complimentary Free 1 Month Subscription to Trade Data Base
- Complimentary One Month Subscription to Price Database (Chemicals only)
- Complementary PPT Version of the Report
- Complimentary License Upgrade
- Complimentary Power BI Dashboards
- Life Time Access
- Analyst Support Related to Report
- PDF Version of the Report
- Complimentary Excel Data Set
- Free Analyst Hours - 50 Hours
- Complimentary Free 1 Month Subscription to Trade Data Base
- Complimentary One Month Subscription to Price Database (Chemicals only)
- Complementary PPT Version of the Report
- Complimentary License Upgrade
- Complimentary Power BI Dashboards
- Life Time Access
- Analyst Support Related to Report
- PDF Version of the Report
- Complimentary Excel Data Set
- Free Analyst Hours - 80 Hours
- Complimentary Free 1 Month Subscription to Trade Data Base
- Complimentary One Month Subscription to Price Database (Chemicals only)
- Complementary PPT Version of the Report
- Complimentary License Upgrade
- Complimentary Power BI Dashboards
- Life Time Access
- Analyst Support Related to Report
- PDF Version of the Report
- Complimentary Excel Data Set
- Free Analyst Hours - 100 Hours
- Complimentary Free 1 Month Subscription to Trade Data Base
- Complimentary One Month Subscription to Price Database (Chemicals only)
- Complementary PPT Version of the Report
- Complimentary License Upgrade
- Complimentary Power BI Dashboards
*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*
Flash Bundle
Number of Reports: 3
20%
tax inclusive*
- 3 Reports Included
- Life Time Acess
- Analyst Support Related to Report
- PDF Version of the Report
- Free 1 Month Subscription to Trade Data Base
- 1 Month Subscription to Price Database (Chemicals only)
- Complimentary Excel Data Set
- PPT Version of the Report
- Power BI Dashboards
- License Upgrade
- Free Analyst Hours
Small Business Bundle
Number of Reports: 5
25%
tax inclusive*
- 5 Reports Included
- Life Time Acess
- Analyst Support Related to Report
- PDF Version of the Report
- Complimentary Excel Data Set
- Free Analyst Hours - 50 Hours
- Free 1 Month Subscription to Trade Data Base
- 1 Month Subscription to Price Database (Chemicals only)
- Complimentary Excel Data Set
- PPT Version of the Report
- Power BI Dashboards
- License Upgrade
Growth Bundle
Number of Reports: 8
30%
tax inclusive*
- 8 Reports Included
- Life Time Acess
- Analyst Support Related to Report
- PDF Version of the Report
- Complimentary Excel Data Set
- Free Analyst Hours - 50 Hours
- Free 1 Month Subscription to Trade Data Base
- 1 Month Subscription to Price Database (Chemicals only)
- License Upgrade
- Free Analyst Hours - 80 Hours
- Power BI Dashboards
Enterprise Bundle
Number of Reports: 10
35%
tax inclusive*
- 10 Reports Included
- Life Time Acess
- Analyst Support Related to Report
- PDF Version of the Report
- Complimentary Excel Data Set
- Free Analyst Hours - 50 Hours
- Free 1 Month Subscription to Trade Data Base
- 1 Month Subscription to Price Database (Chemicals only)
- License Upgrade
- Power BI Dashboards
- Free Analyst Hours - 100 Hours
How To Order
Our step-by-step guide will help you select, purchase, and access your reports swiftly, ensuring you get the information that drives your decisions, right when you need it.
Select License Type
Choose the right license for your needs and access rights.
Click on ‘Buy Now’
Add the report to your cart with one click and proceed to register.
Select Mode of Payment
Choose a payment option for a secure checkout. You will be redirected accordingly.
Strategic Solutions for Informed Decision-Making
Gain insights to stay ahead and seize opportunities.
Get insights & trends for a competitive edge.
Track prices with detailed trend reports.
Analyse trade data for supply chain insights.
Leverage cost reports for smart savings
Enhance supply chain with partnerships.
Connect For More Information
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
We employ meticulous research methods, blending advanced analytics and expert insights to deliver accurate, actionable industry intelligence, staying ahead of competitors.
Our skilled analysts offer unparalleled competitive advantage with detailed insights on current and emerging markets, ensuring your strategic edge.
We offer an in-depth yet simplified presentation of industry insights and analysis to meet your specific requirements effectively.
- Our Insights Store:
-
Industry Statistics
-
Procurement Insights
-
Consumer Insights
Our Offices
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-723-689-1189
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City,1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
United States
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-723-689-1189
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
Share