Middle East and Africa Kitchen Appliances Market Report and Forecast 2024-2032

Middle East and Africa Kitchen Appliances Market Outlook

The Middle East and Africa kitchen appliances market size reached USD 12.48 billion in 2023. The market is expected to grow at a CAGR of 5.7% between 2024 and 2032, reaching almost USD 20.61 billion by 2032.

Key Takeaways

• According to the Cisco Internet Report, connected homes are projected to represent 48% of all Internet of Things (IoT) applications. The adoption of smart technologies like lighting, locks, and thermostats is notably prevalent in the Middle East and Africa.

• As per industry reports, in the Middle East, more than 70% of the population resides in urban areas, with the Gulf Cooperation Council (GCC) ranking among the world's most urbanized regions, with 85% currently residing in cities—a figure expected to reach 90% by 2050.

• The Middle East and North Africa (MENA) region comprises 19 countries with a combined population exceeding 381 million, constituting about 6% of the global population. Notably, over 40% of this population is under 25 years old, while youth unemployment rates are among the highest globally, averaging 28%.

Kitchen appliances play a vital role in daily cooking activities, offering convenience and efficiency. Consumers prioritise factors like compactness, features, and functionality when choosing kitchen appliances, with rising demand driven by the popularity of modular kitchens. The market benefits from product upgrades and increasing urbanisation.

Growing awareness of energy consumption and rising electricity costs have spurred demand for energy-efficient and eco-friendly appliances. Market players heavily invest in research and development to innovate and cater to evolving consumer preferences, focusing on quality, price, energy efficiency, and technological advancements.

The emergence of e-commerce platforms and a robust supply chain enhance market growth, with a rising preference for smart kitchen appliances due to increased awareness of smart home technology. IoT and AI integration in kitchen appliances offer advanced features, aiding in energy conservation and environmental preservation.

The Middle East and Africa kitchen appliances market is influenced by varied economic conditions, driving a balanced market share and anticipated growth. Electric appliances dominate, although cooking fuel, renewable energy, and solar power also contribute to operations.

Modern kitchen appliances like stoves, refrigerators, and dishwashers facilitate cooking, storage, and cleaning functions. They incorporate blenders, food processors, and coffee makers, catering to specific cooking needs and gaining popularity due to lifestyle changes and disposable income growth.

Technological advancements drive market expansion, narrowing price gaps among similar appliances. Smart kitchen appliances, gaining prominence in developed countries, offer cost-effectiveness, communication abilities, and convenience, reducing maintenance costs through self-diagnosis features and wireless connectivity.

Smart ovens and refrigerators allow remote control and monitoring via smartphone apps, enhancing user experience and enabling efficient energy management. These advantages are fuelling the popularity of smart appliances in residential and commercial sectors while driving the Middle East and Africa kitchen appliances market development.

Market Segmentation

Middle East and Africa Kitchen Appliances Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product

• Dishwashers

• Microwave Ovens

• Refrigerators

• Mixers and Grinders

• Food Processors

• Others

Market Breakup by End Use

• Residential

• Commercial

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets

• Specialty Stores

• Online

• Others

Market Breakup by Country

• Saudi Arabia

• United Arab Emirates

• Nigeria

• South Africa

• Others

Competitive Landscape

Key players in the kitchen appliances market in Middle East and Africa offer sustainable and herbal products through new product launches in the market.

• Robert Bosch GmbH

• Koninklijke Philips N.V.

• Electrolux AB

• De’Longhi S.p.A.

• Samsung Electronics Co. Ltd.

• LG Electronics Inc.

• Whirlpool Corporation

• Hisense Corporation

• Hitachi, Ltd.

• Panasonic Holdings Corporation

• Haier Group Corporation

• Midea Group Co. Ltd.

• Others

Key Highlights of the Report