Middle East and Africa Keyboard Market Report and Forecast 2025-2034

Middle East and Africa Keyboard Market Size

The Middle East and Africa keyboard market is projected to grow at a CAGR of 2.7% between 2024 and 2032.

Middle East and Africa Keyboard Market Outlook

• As of 2022, the UAE government reported that 557,000 SMEs accounted for 63.5% of the country's non-oil gross domestic product.

• The government portal forecasts 1 million SMEs in the UAE by 2030, indicating significant growth in small and medium-sized enterprises.

• According to Saudi Arabia's report number of registered SMEs rose by almost 10%, totaling 978,445 in 2022.

Middle East and Africa Keyboard Market Growth

The corporate and enterprise segments represent businesses and organisations with distinct requirements for keyboards required for office environments. These keyboards are often designed for long hours of usage, prioritising comfort, ergonomics, and longevity. They come up with features like programmable keys, multimedia controls, and compatibility with office software. Wired or wireless options may be available depending on the individual's needs, with an emphasis on reliability and security. Demand in this segment is driven by factors such as office expansions, technology upgrades, and the shift towards remote work.

In April 2024, Logitech unveiled its latest gaming keyboard and mouse in the Pro Series, catering to elite esports athletes. The Logitech G PRO X TKL LIGHTSPEED Gaming Keyboard and Logitech G PRO X SUPERLIGHT 2 Gaming Mouse were launched for the MENA gaming community. These additions completed the PRO Series lineup, offering top-tier PC performance. The products were introduced in Saudi Arabia and the United Arab Emirates, available on Jarir, Amazon KSA, and Amazon UAE.

The personal segment targets individuals seeking keyboards for personal usage, ranging from gaming to everyday computing tasks. Gaming keyboards often feature customisable RGB lighting, mechanical switches, and macro keys for intense gaming sessions and reliable performance. On the other hand, consumers looking for productivity- or travel-oriented keyboards may prioritise factors like portability, wireless connectivity, and connectivity with multiple devices. This segment is heavily influenced by trends in gaming, remote work, and lifestyle choices, driving demand for keyboards in the Middle East and Africa.

Middle East and Africa Keyboard Industry Segmentation

Middle East and Africa Keyboard Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Wired

• Wireless

Market Breakup by Application

• Corporate/Enterprises

• Personal

Market Breakup by Distribution Channel

• Offline

• Online

Market Segmentation by Country

• Saudi Arabia

• United Arab Emirates

• Nigeria

• South Africa

• Others

Middle East and Africa Keyboard Market Share

The keyboard market is expected to maintain its division between offline and online sales channels. Offline channels, such as physical retail stores and electronics shops, will continue to offer consumers the opportunity to physically experience keyboards, fostering trust and confidence in their purchases. Meanwhile, online channels, represented by e-commerce platforms like Amazon and Flipkart, are projected to provide consumers with a diverse array of options and detailed specifications, catering to a wide range of preferences.

Leading Companies in the Middle East and Africa Keyboard Market

The report provides a detailed analysis of the following key players in the market, covering their competitive landscape and the latest developments like mergers and acquisitions, investments, and capacity expansion.

• Apple, Inc.

• HP Inc.

• Logitech International S.A. 

• Lenovo Group Ltd.

• ASUSTEK Computer Inc. 

• Dell Inc.

• Razer Inc. 

• Acer Inc. 

• Cherry SE

• Corsair Memory Inc.

• Cooler Master Co. Ltd 

• Others

Major players in the keyboard industry are innovating products and expanding marketing efforts, forming strategic alliances to enhance their market share. They prioritize continuous product innovation, introducing new product models with advanced features targeting individual needs. Additionally, strategic partnerships play a crucial role in expanding market reach and credibility.

Key Highlights of the Report