Middle East and Africa Household Appliances Market Report and Forecast 2024-2032

Middle East and Africa Household Appliances Market Outlook

The Middle East and Africa household appliances market size was valued at USD 34.63 billion in 2023. The market is further projected to grow at a CAGR of 5.6% between 2024 and 2032, reaching a value of USD 56.78 billion by 2032.

Key Takeaways

• Consumers are increasingly demanding high-quality products. To meet this demand companies are producing more personalised and customised domestic appliances.

• As of May 2023, air conditioning accounted for 70% of total annual electricity demand in Saudi Arabia. As a result, the country is increasing the demand for highly energy-efficient air conditioners.

According to the Middle East and Africa household appliances market analysis, Dubai has positioned itself as a key real estate market in the Middle East. House sales are rising in the city, with a larger demand for ready residences compared to off-plan. Consumers are increasingly investing in smaller apartments with one or two bedrooms. Several factors are aiding the growth of Dubai’s real estate market, including its business-boosting policies, zero taxes, 100% ownership, hassle-free company registration, high annual appreciation, and good rental returns.

According to the industry report, as of November 2023, about 85% of South African households owned a refrigerator. By 2040, around 27.8 million refrigerators are expected to be owned by South Africans. Energy efficiency standards and labeling measures for refrigerators were implemented in South Africa in 2015/2016. As a result, manufacturers in the country focus on developing energy-efficient refrigerators for households.

With advancements in smart technology, market players are producing products that seamlessly integrate into interconnected homes and offer unprecedented automation and customisation. There is a rising demand for smart appliances that can be remotely controlled with smartphones and voice assistants. Consumers are increasingly demanding AI-powered kitchen assistants and eco-friendly innovations, providing a robust opportunity for Middle East and Africa household appliances market growth. 

Market Segmentation

Middle East and Africa Household Appliances Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments.

Market Breakup by Product:

• Major Appliances
  • Air Conditioners
  • Refrigerators
  • Washing Machines
  • Dishwashing Machines
  • Ovens
  • Others

• Small Appliances
  • Vacuum Cleaners
  • Grills and Roasters
  • Food Processors
  • Air Purifier
  • Coffee/Tea Makers
  • Water Purifier
  • Others

Market Breakup by Price Range:

• Economy

• Mid-Economy

• Premium 

Market Breakup by Distribution Channel:

• Supermarkets and Hypermarkets

• Specialty Stores

• Online

• Others

Market Breakup by Country:

• Saudi Arabia

• United Arab Emirates

• Nigeria

• South Africa

• Others

Competitive Landscape

The key players in the household appliances market in the Middle East and Africa are producing high-quality household appliances to meet the energy efficiency needs of residential consumers.

• Robert Bosch GmbH

• Koninklijke Philips N.V.

• Electrolux AB

• De’Longhi S.p.A.

• Samsung Electronics Co. Ltd.

• LG Electronics Inc.

• Whirlpool Corporation

• Hisense Corporation

• Hitachi, Ltd.

• Panasonic Holdings Corporation

• Haier Group Corporation

• Gree Electric Appliances, lnc.

• Midea Group Co. Ltd.

• Others

Key Highlights of the Report