The Middle East and Africa flavors and fragrances market was valued at USD 3.27 Billion in 2025. The industry is expected to grow at a CAGR of 5.50% during the forecast period of 2026-2035 to reach a value of USD 5.59 Billion by 2035. The market growth is driven by expanding regional innovation, R&D, and application capabilities that enable faster, culturally attuned product launches.
Global flavor and fragrance manufacturers are investing in localized co-creation centers and application labs to better capture regional tastes, such as the demand for traditional Arabic scents and authentic food flavors. This strategic shift ensures proximity to customers, reduced formulation timelines, and better regulatory alignment.
A notable example is Givaudan’s launch of its South Asia, Middle East, and Africa (SAMEA) Innovation Hub in Dubai in November 2024, designed to accelerate flavor and fragrance development through on-site sensory testing and rapid prototyping. By strengthening both creative R&D and application support infrastructure, companies can co-create with local brands, optimize formulations for regional conditions, and deliver differentiated, high-impact sensory experiences, ultimately contributing to the Middle East and Africa flavors and fragrances market development.
Base Year
Historical Period
Forecast Period
Compound Annual Growth Rate
5.5%
Value in USD Billion
2026-2035
*this image is indicative*
The demand for luxury and regionally inspired perfumes is significantly contributing to the Middle East and Africa flavors and fragrances market growth to become a creative playground for the fragrance houses. In October 2023, Symrise launched “Jardin Arabia” in Dubai, a fine, fragrance hub aimed at collaborating with local perfumers and luxury brands. This move perfectly fits with the increased consumer interest in niche oud, based and personalized scents as it allows the co, creation to be done more quickly and the brand to be differentiated in the region’s lively premium fragrance segment.
The industry exhibitions have become the main vehicles for launching food and fragrance innovations in the area. At Beautyworld Middle East 2024, notable players such as Iberchem and CPL Aromas unveiled new collections and regional partnerships that put a strong emphasis on sustainability and sensory innovation. These platforms support both global and local manufacturers in being quick in their responses to the ever, changing consumer preferences which, in turn, enhances brand visibility and new, product commercialisation throughout the whole MENA region.
As consumers want products that are good for the environment and naturally made, companies are investing into the expansion of cleaner ingredient portfolios in the Middle East and Africa flavors and fragrances market landscape. In March 2023, BASF announced major expansions of its aroma, ingredients plants for citral, menthol, and linalool to meet the increased demand and at the same time support the sustainability transformation. These capacity upgrades are great opportunities to MENA formulators as they can now source more bio, based ingredients which not only help brands to be aligned with clean, label trends but also contribute to the lessening of the environmental impact.
M&A moves are determining how competitive the market will be as companies broaden their portfolios and technological capabilities. On May 1st, 2025, Roquette finalized the deal to acquire the IFF (International Flavors & Fragrances) Pharma Solutions business, a step that consolidates the position of the company around high, value ingredients across various consumer markets. Besides the pharmaceutical focus of the transaction, the extended capabilities and innovations in the ingredients that ripple into the flavours & fragrances ecosystem and thus, supply resilience in Middle East and Africa flavors and fragrances market is strengthened.
The middle, sized fragrance manufacturers are deepening their presence in Dubai and North Africa through their expansion projects to better cater to the local consumer preferences. Iberchem not only expanded its facility at Dubai Science Park but also introduced its new “Abracadabra” concept at Beautyworld Middle East 2024, thus, the company is becoming more customer, oriented and faster in Gulf region formulation. These expansions epitomize the heightened appetite for authentic Middle Eastern accords and reveal how localized operations empower companies to promptly embrace market trends and cultural nuances.
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The EMR’s report titled “Middle East and Africa Flavors and Fragrances Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Segment
Key Insights: Flavours segment growth is driven by rising demand for bold, culturally rooted taste profiles in food and beverages, with consumers seeking exotic and natural ingredient combinations. For example, Flavorchem launched “The Art of Vanilla” in June 2025, a premium vanilla portfolio featuring clean label, sustainable extracts that align with niche consumer preferences. Fragrances segment growth is propelled by premiumisation, brand licensing and niche launches targeting affluent and younger consumers across the Middle East & Africa, enabling faster innovation cycles and differentiated product offerings in the region.
Market Breakup by Type
Key Insights: The “Synthetic” type records higher preference in the Middle East and Africa flavors and fragrances market as it benefits from scalability and consistent sensory performance, while the “Natural” type segment is gaining traction across the MEA region as consumers demand cleaner, plant derived ingredients. For example, Kemin Food Technologies expanded its “Olessence” natural flavour range in September 2025—rolling out “Olessence P Dry” for meat/poultry and “Olessence G Liquid” for sauces and dips, targeted at EMEA markets including the Middle East and Africa. The dual type approach enables manufacturers to serve both mainstream price sensitive segments (synthetic) and premium clean label niches (natural), enhancing overall market coverage and growth.
Market Breakup by Region
Key Insights: Leading companies in the Middle East & Africa flavors and fragrances market are strategically localizing operations to address regional needs. Sacheerome is establishing an R&D, application, and warehousing centre in Dubai (Oct 2024) to cater to niche scents and innovative flavors in the United Arab Emirates, while Symrise AG opened upgraded application laboratories in Lagos to blend local botanicals and support SMEs across Africa. In Saudi Arabia, Turkey, and other MEA regions, firms are expanding partnerships, investing in talent and infrastructure, and developing halal-compliant, culturally relevant products, ensuring premium and mass-market solutions meet evolving consumer preferences.
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By segment, flavors are in high demand
Flavors segment is largely influenced by consumers' growing appetite for bold, experiential, and culturally, rooted taste profiles in food and beverages. One of the clear indications of the trend to exotic fruits and spice led flavour innovation is dsm firmenich's announcement of "Peach+" as its 2024 Flavor of the Year (Dec 2023), which is a perfect combination of sweet, smooth and refreshing characteristics. This shift to flavour differentiation provides the opportunity for faster product development and premium pricing in regional markets.
Fragrances witness steady growth in the Middle East and Africa flavors and fragrances market attributed to premiumisation, brand licensing and niche format launches targeted at affluent and young consumers who are looking for distinct scent identities. As an illustration, in July 2025, Interparfums, Inc. made an announcement of an exclusive fragrance license agreement with Longchamp which is valid through 2036, thus allowing new fragrance lines that are in line with luxury branding. The segment is witnessing an upsurge in the Middle East & Africa region because of consumers' inclination towards bespoke scents and lifestyle, driven perfumery.
By type, natural flavors and fragrances are picking up momentum
Natural type segment growth is propelled by increasing consumer demand for clean label, plant derived ingredients aligned with wellness and sustainability trends in the Middle East & Africa. For instance, Symrise SA celebrated its “World Vanilla Day” on April 10 2025, showcasing its integration of natural vanilla expertise across both flavour and fragrance divisions. Such initiatives demonstrate how major players are extending their natural ingredient portfolios and raising consumer awareness, which helps regional brands meet the premium, authentic ingredient expectations fueling the Middle East and Africa flavors and fragrances market revenue.
Synthetic type segment growth continues to be driven by demand for scalable, performance stable aroma chemicals that support cost-efficient product launches in value sensitive MEA markets. For example, International Flavors & Fragrances Inc. (IFF) unveiled three new fragrance ingredients in June 2024, including the molecule “Ylanganate” and premium citrus oils, at the World Perfumery Congress. This underscores how synthetic and nature identical ingredients remain key levers for manufacturers aiming for high-volume launches, consistent sensory quality, and margin control in the Middle East & Africa region.
By region, Saudi Arabia registers robust growth
Due to increases in disposable incomes, youthful demographics and rising demand for premium, natural and culturally rooted products, Saudi Arabia is experiencing strong demand in the Middle East and Africa flavors and fragrances market. Multiple research projects emphasize the movement toward clean label and natural ingredients and point out that consumers are more and more preferring formulations that not only reflect traditional Arabian scents such as oud and rose but also incorporate contemporary fragrance trends. The manufacturers are responding with higher end fragranced personal care and food‐flavour offerings tailored to the Kingdom’s evolving preferences.
United Arab Emirates is turning into a major innovation and launch hub for the region, particularly in luxury and artisanal fragrance segments. One of the examples is a local new brand "FARIDAH" started its operations in February 2024 in Dubai, which serves as an illustration how local entrepreneurship and premium perfumery are gaining momentum in the UAE. The UAE’s retail and tourism infrastructure supports rapid roll out of niche scents and high-end flavour applications, enabling global and regional players to test and expand offerings in the broader Middle East & Asia region.
The top Middle East and Africa flavors and fragrances market players are deeply involved in upscaling their innovation and localization strategies to match changing consumer preferences. Such companies as Givaudan SA and Firmenich SA are broadening the scope of regional R&D and creative centers while stressing the aspects of ingredient sourcing that are eco, friendly and formulations that are natural. These brand building exercises enable brands to bring authentic scent and flavor profiles of the region to their customers while ensuring that innovation cycles become faster and that they get more adaptable to the market.
Moreover, companies like Frutarom Industries Ltd. and Balirom Ltd. are heavily investing in the development of customized products along with clean, label solutions to be in line with consumer demand for product transparency and wellness orientation. By means of advanced encapsulation technology, sensory design, and AI, driven formulation tools, the companies in the Middle East and Africa flavors and fragrances market are improving product stability and sensory appeal. Their unwavering dedication to sustainability, innovation, and cultural relevance is influencing the competition dynamics of the regional flavors and fragrances market.
With its establishment in 1895, Givaudan SA is a leader in flavors, fragrances, and active beauty ingredients at the global level. The Swiss company located in Vernier is recognized as a pioneer in eco, friendly, sourced and innovation, driven products and a large portfolio for the food, beverage, personal care, and home care industries targeting both global and regional markets.
The history of the company dates to 1895 when it was established, and Geneva, Switzerland is where Firmenich SA is located. The firm is considered one of the largest privately owned fragrance and flavor companies in the world. High performance formulations and biotechnology driven ingredient innovation are the areas in which the company excels, and it serves premium brands in the Middle East and Africa flavors and fragrances market.
Since 1992, Balirom Ltd., based in Dubai, United Arab Emirates, has been committed to creating a strong regional presence by developing custom flavor and fragrance compounds. The company serves the industries of food, beverages, and perfumery, by providing the most local market expertise and manufacturing solutions that are Middle Eastern preference, friendly.
Frutarom Industries Ltd. was established in 1933. It is a leading producer of flavors, fragrances, and natural specialty ingredients based in Haifa, Israel. This company is a global player, and it has a substantial presence in emerging markets. Its main focus is on innovation, natural product portfolios, and value, added solutions for food, beverage, and personal care applications.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other players in the market include KATO Flavors & Fragrances S.A.E, and Nicola-J Flavours and Fragrances (Pty) Ltd., and several others.
Explore the latest trends shaping the Middle East and Africa Flavors and Fragrances Market 2026-2035 with our in-depth report. Gain strategic insights, future forecasts, and key market developments that can help you stay competitive. Download a free sample report or contact our team for customized consultation on Middle East and Africa flavors and fragrances market trends 2026.
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In 2025, the Middle East and Africa flavors and fragrances market reached an approximate value of USD 3.27 Billion.
Key strategies driving the market include regional expansion, localization of R&D and application labs, portfolio diversification through M&A, premiumization via niche and luxury offerings, adoption of natural and sustainable ingredients, and rapid product innovation aligned with culturally relevant consumer preferences.
The growing number of innovations taking place in the industry along with the multiple R&D undertakings by major players is expected to be a key trend guiding the growth of the industry.
Saudi Arabia, the United Arab Emirates, Turkey, and South Africa, among others, are the leading regions in the market.
The leading segments in the industry are flavours and fragrances.
The major types of flavours and fragrances in the market are synthetic and natural.
The significant flavouring agents in the industry are nature identical flavouring substance, artificial flavouring substance, and natural flavours.
The leading flavour forms in the market are liquid and dry.
The major natural fragrances types in the industry are flowers, fruit, musk, wood, and spice, among others.
The leading application segments in the flavours market are beverage, dairy and frozen desserts, savouries and snacks, and bakery and confectionery products, among others, while major application segments in the fragrances market are soap and detergents, cosmetics and toiletries, fine fragrances, and household cleaners and air fresheners, among others.
The key players in the market include Givaudan SA, Firmenich SA, Balirom Ltd., Frutarom Industries Ltd., KATO Flavors & Fragrances S.A.E, and Nicola-J Flavours and Fragrances (Pty) Ltd., among others.
The market is projected to grow at a CAGR of 5.50% between 2026 and 2035.
The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach about USD 5.59 Billion by 2035.
Saudi Arabia holds the largest share of the Middle East and Africa flavors and fragrances market, driven by rising disposable incomes, youthful demographics, and strong demand for premium, natural, and culturally rooted products.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Segment |
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| Breakup by Type |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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