The Middle East and Africa dietary supplements market was valued at USD 4.43 Billion in 2025, driven by increasing health awareness boosts demand for nutritional supplements, and rising chronic diseases accelerate the adoption of liquid dietary supplements across the region. The market is anticipated to grow at a CAGR of 10.10% during the forecast period of 2026-2035, with the values likely to reach USD 11.60 Billion by 2035.The market benefits from expanding healthcare infrastructure and growing consumer preference for convenient nutrition. Rising prevalence of lifestyle diseases and increasing government initiatives to promote wellness support market growth during the forecast period.
Base Year
Historical Period
Forecast Period
According to Muhammad A. Almutairi, 2024, 88 % of women in the MENA region are at risk of vitamin D deficiency, driving increased demand for dietary supplements and significantly boosting market growth in the Middle East and Africa.
A major market trend is the expansion of liquid dietary supplement flavors in the Middle East and Africa. For instance, in October 2023, Senovia launched a UAE facility to develop innovative liquid flavor solutions, enhancing regional market growth.
Rising health awareness and demand for convenient nutrition drive growth in the Middle East and Africa dietary supplements market. Innovation by key players in formulation and distribution is accelerating market expansion across urban and rural areas.
Compound Annual Growth Rate
10.1%
Value in USD Billion
2026-2035
*this image is indicative*
Liquid dietary supplements are nutrient-enriched liquid products formulated to provide essential vitamins, minerals, and herbal extracts that support overall health and well-being. These supplements are preferred for their ease of consumption and faster absorption compared to conventional tablets or capsules. The dietary supplements market in Middle East and Africa is experiencing significant growth driven by rising health awareness, increasing prevalence of chronic diseases, and expanding access through diverse distribution channels. The market is poised to grow at a CAGR of 10.10% during the forecast period of 2026-2035, fueled by continuous product innovation, increased consumer demand for convenient nutrition solutions, and supportive government initiatives aimed at enhancing nutritional standards across the region.
Surging Diabetes Prevalence to Fuel the Growth for Dietary Supplements Market in Middle East and Africa
The rising prevalence of diabetes is a major driver of growth in the dietary supplements market. According to the Diabetes Atlas, 2025, the age-standardized diabetes prevalence in the region is expected to increase from 19.9% in 2024, affecting around 84.7 million people, to 22.8% in 2025, impacting approximately 162.6 million individuals. This sharp increase in diabetes cases is leading to higher demand for dietary supplements, as consumers seek effective ways to manage blood sugar levels and improve overall health. Consequently, the market is poised for significant expansion in the coming years.
The market is driven by key trends such as a rising emphasis on fortified and affordable nutrition, along with the growing use of Ashwagandha extracts in product formulations.
"Middle East and Africa Dietary Supplements Market Report and Forecast 2026-2035" offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Market Breakup by Form
Market Breakup by Application
Market Breakup by Distribution Channel
Market Breakup by Region
Energy and Weight Management to Hold Significant Value for Segmentation by Application
The market is segmented by application into energy and weight management, diabetes, anti-cancer, anti-aging, immunity, cardiac health, and others. Among these, the energy and weight management segment is expected to lead the market. This is primarily due to the increasing prevalence of obesity and overweight across the region. According to Elamin Abdelgadir FRCP et al., obesity with a body mass index of 30 kg/m2 or more and overweight with a body mass index of 25 kg/m2 or more remain major public health issues in the Middle East and North Africa, with recent pooled prevalence estimates of 21.2% and 33.1%, respectively. This rising health concern continues to drive demand for dietary supplements aimed at weight management and energy enhancement.
The dietary supplements market in Middle East and Africa encompasses key regions including Saudi Arabia, the United Arab Emirates, Nigeria, South Africa, and other countries. Among these, Saudi Arabia and the United Arab Emirates are expected to lead market growth due to rising health consciousness, increasing disposable incomes, and a growing preference for convenient nutritional products. According to Mr. Ch. Viswanathasarma et al., 2024, 90% of the population in the UAE suffers from deficiencies in certain essential vitamins, which significantly drives the demand for dietary supplements as an effective solution to address nutritional gaps.
The key features of the market report comprise funding and investment analysis, and strategic initiatives by the leading players. The major companies in the market are as follows:
Nestlé S.A., headquartered in Vevey, Switzerland, was established in 1866 and is a global leader in nutrition and health science. The company offers a diverse range of liquid oral nutrition supplement s designed to support patient health, including high-protein, high-calorie, and condition-specific formulas. Nestlé Health Science actively contributes to the Liquid Dietary Supplements Market by providing products that aid nutritional therapy and recovery.
Established in 1888 and headquartered in Abbott Park, Illinois, Abbott Laboratories is a global leader in nutrition and health care. The company offers a wide range of dietary supplements such as Pedialyte® electrolyte solutions and Similac® infant formulas. Abbott is actively involved in developing advanced nutrition products that support hydration, immune health, and dietary needs, contributing significantly to the dietary supplements market worldwide.
NOW Health Group, Inc. is a leading natural products manufacturer known for its extensive range of dietary supplements . It was established in 1968 and is headquartered in Bloomingdale, Illinois. The company offers various liquid supplement products, including liquid vitamins and immune support formulas. NOW is actively involved in the global dietary supplements market, emphasizing quality, sustainability, and clean-label formulations.
Established in 1988 and headquartered in KwaZulu-Natal, South Africa, SA Natural Products (Pty) Ltd. is a leading player in the market . The company imports, produces, and distributes a range of natural health products, including Bio-Strath, Anima-Strath, and Equi-Strath herbal yeast supplements. Through its Living Naturally Academy, it also promotes education on natural remedies across Southern Africa, supporting market awareness and growth.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the market are Nu Skin Enterprises, Inc., Procter & Gamble Co., Bayer AG, Alticor Global Holdings Inc. (Amway Corp.), Reckitt Benckiser Group Plc., Herbalife Ltd., and others.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Form |
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| Breakup by Application |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Supplier Landscape |
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| Companies Covered |
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