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Middle East and Africa Baby Diapers Market Share, Size: By Age Group: Infant (0-6 Months), Babies and Young Toddlers (6-18 Months), Toddlers (18-24 Months), Children Above 2 Years; By Type: Organic, Conventional; By Product Type: Cloth Diapers, Disposable Diapers; By Distribution Channel; Regional Analysis; Competitive Landscape; 2024-2032
Middle East and Africa Baby Diapers Market Size
The Middle East and Africa baby diapers market reached USD 4.82 billion in 2023. The market is projected to grow at a CAGR of 9.2% between 2024 and 2032, reaching almost USD 10.65 billion by 2032.
Middle East and Africa Baby Diapers Market Outlook
- By 2030, every 1/5 people are expected to be African, supported by increasing life expectancy and declining infant mortality.
- South Africa is expected to remain one of the leading markets for baby diapers in the region.
- By 2050, every 2/5 people are expected to hail from Africa; and Nigeria is expected to be home to 400 million people.
Middle East and Africa Baby Diapers Market Growth
The Middle East and Africa, which is home to the world’s fastest-growing population, is expected to witness rapid industrialisation and a significant increase in disposable incomes. As infant mortality rates decline and birth rates stabilise, the demand for baby diapers is expected to register a significant uptick over the forecast period.
The increasing penetration of modern medicine and the strengthening of sanitary measures in the Middle East are propelling the demand for baby diapers. Moreover, product innovations, such as front and rear wings and the use of anti-leakage materials, are driving the demand for commercially produced baby diapers. Though Chinese brands mostly dominate the market, local manufacturers also enjoy an extremely strong presence in rural regions, where affordability remains the key criterion for making diaper purchases.
East Africa (including countries like Egypt), which exhibits comparatively better real GDP growth in the region, is expected to attract baby diaper manufacturing and distribution companies. With the anticipated increase in the demand for premium baby diapers in the region, the market expansion is expected to receive a significant boost over the forecast period.
Middle East and Africa Baby Diapers Industry Segmentation
Middle East and Africa Baby Diapers Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Age Group
- Infant (0-6 Months)
- Babies and Young Toddlers (6-18 Months)
- Toddlers (18-24 Months)
- Children Above 2 Years
Market Breakup by Type
- Organic
- Conventional
Market Breakup by Product Type
- Cloth Diapers
- Disposable Diapers
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Pharmacy and Drug Stores
- Online
- Others
Market Breakup by Country
- Saudi Arabia
- United Arab Emirates
- Nigeria
- South Africa
- Others
Middle East and Africa Baby Diapers Market Share
Based on country, the market is divided into Saudi Arabia, the United Arab Emirates, Nigeria, and South Africa, among others. Over the forecast period, the United Arab Emirates is expected to emerge as one of the leading countries in the forecast period, as its population increases and the government strengthens various sanitary measures surrounding diaper manufacturing.
Leading Companies in the Middle East and Africa Baby Diapers Market
The report provides a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers and acquisitions, investments, and capacity expansion.
- Procter & Gamble Co.
- Kao Corp.
- Essity AB
- Unicharm Corp.
- Johnson & Johnson
- Kimberly-Clark Corporation
- Ontex Group N.V.
- Batterjee Paper Products Co.
- Snugberi
- Others
Chinese diaper imports are expected to play a significant role in influencing the market growth.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Age Group |
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| Breakup by Type |
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| Breakup by Product Type |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Baby Diapers Market Overview
8.1 Key Industry Highlights
8.2 Global Baby Diapers Historical Market (2018-2023)
8.3 Global Baby Diapers Market Forecast (2024-2032)
8.4 Global Baby Diapers Market Share by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 Middle East and Africa Baby Diapers Market Overview
9.1 Key Industry Highlights
9.2 Middle East and Africa Baby Diapers Historical Market (2018-2023)
9.3 Middle East and Africa Baby Diapers Market Forecast (2024-2032)
10 Middle East and Africa Baby Diapers Market by Age Group
10.1 Infant (0-6 Months)
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Babies and Young Toddlers (6-18 Months)
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Toddlers (18-24 Months)
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Children Above 2 Years
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
11 Middle East and Africa Baby Diapers Market by Type
11.1 Organic
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Conventional
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
12 Middle East and Africa Baby Diapers Market by Product Type
12.1 Cloth Diapers
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Disposable Diapers
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
13 Middle East and Africa Baby Diapers Market by Distribution Channel
13.1 Supermarkets and Hypermarkets
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Convenience Stores
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Pharmacy and Drug Stores
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 Online
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Middle East and Africa Baby Diapers Market by Country
14.1 Saudi Arabia
14.1.1 Historical Trend (2018-2023)
14.1.2 Forecast Trend (2024-2032)
14.2 United Arab Emirates
14.2.1 Historical Trend (2018-2023)
14.2.2 Forecast Trend (2024-2032)
14.3 Nigeria
14.3.1 Historical Trend (2018-2023)
14.3.2 Forecast Trend (2024-2032)
14.4 South Africa
14.4.1 Historical Trend (2018-2023)
14.4.2 Forecast Trend (2024-2032)
14.5 Others
15 Market Dynamics
15.1 SWOT Analysis
15.1.1 Strengths
15.1.2 Weaknesses
15.1.3 Opportunities
15.1.4 Threats
15.2 Porter’s Five Forces Analysis
15.2.1 Supplier’s Power
15.2.2 Buyer’s Power
15.2.3 Threat of New Entrants
15.2.4 Degree of Rivalry
15.2.5 Threat of Substitutes
15.3 Key Indicators of Demand
15.4 Key Indicators of Price
16 Value Chain Analysis
17 Trade Data Analysis (HS Code – 481840)
17.1 Major Exporting Countries
17.1.1 By Value
17.1.2 By Volume
17.2 Major Importing Countries
17.2.1 By Value
17.2.2 By Volume
18 Competitive Landscape
18.1 Market Structure
18.2 Company Profiles
18.2.1 Procter & Gamble Co.
18.2.1.1 Company Overview
18.2.1.2 Product Portfolio
18.2.1.3 Demographic Reach and Achievements
18.2.1.4 Certifications
18.2.2 Kao Corp.
18.2.2.1 Company Overview
18.2.2.2 Product Portfolio
18.2.2.3 Demographic Reach and Achievements
18.2.2.4 Certifications
18.2.3 Essity AB
18.2.3.1 Company Overview
18.2.3.2 Product Portfolio
18.2.3.3 Demographic Reach and Achievements
18.2.3.4 Certifications
18.2.4 Unicharm Corp.
18.2.4.1 Company Overview
18.2.4.2 Product Portfolio
18.2.4.3 Demographic Reach and Achievements
18.2.4.4 Certifications
18.2.5 Johnson & Johnson
18.2.5.1 Company Overview
18.2.5.2 Product Portfolio
18.2.5.3 Demographic Reach and Achievements
18.2.5.4 Certifications
18.2.6 Kimberly-Clark Corporation
18.2.6.1 Company Overview
18.2.6.2 Product Portfolio
18.2.6.3 Demographic Reach and Achievements
18.2.6.4 Certifications
18.2.7 Ontex Group N.V.
18.2.7.1 Company Overview
18.2.7.2 Product Portfolio
18.2.7.3 Demographic Reach and Achievements
18.2.7.4 Certifications
18.2.8 Batterjee Paper Products Co.
18.2.8.1 Company Overview
18.2.8.2 Product Portfolio
18.2.8.3 Demographic Reach and Achievements
18.2.8.4 Certifications
18.2.9 Snugberi
18.2.9.1 Company Overview
18.2.9.2 Product Portfolio
18.2.9.3 Demographic Reach and Achievements
18.2.9.4 Certifications
18.2.10 Others
19 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Baby Diapers Market: Key Industry Highlights, 2018 and 2032
2. Middle East and Africa Baby Diapers Market: Key Industry Highlights, 2018 and 2032
3. Middle East and Africa Baby Diapers Historical Market: Breakup by Age Group (USD Billion), 2018-2023
4. Middle East and Africa Baby Diapers Market Forecast: Breakup by Age Group (USD Billion), 2024-2032
5. Middle East and Africa Baby Diapers Historical Market: Breakup by Type (USD Billion), 2018-2023
6. Middle East and Africa Baby Diapers Market Forecast: Breakup by Type (USD Billion), 2024-2032
7. Middle East and Africa Baby Diapers Historical Market: Breakup by Product Type (USD Billion), 2018-2023
8. Middle East and Africa Baby Diapers Market Forecast: Breakup by Product Type (USD Billion), 2024-2032
9. Middle East and Africa Baby Diapers Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
10. Middle East and Africa Baby Diapers Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
11. Middle East and Africa Baby Diapers Historical Market: Breakup by Country (USD Billion), 2018-2023
12. Middle East and Africa Baby Diapers Market Forecast: Breakup by Country (USD Billion), 2024-2032
13. Major Exporting Countries by Value
14. Major Importing Countries by Value
15. Major Exporting Countries by Volume
16. Major Importing Countries by Volume
17. Middle East and Africa Baby Diapers Market Structure
Key Questions Answered in the Report
The market was valued at nearly USD 4.82 billion in 2023.
The market is projected to grow at a CAGR of 9.2% between 2024 and 2032.
The market is assessed to witness a healthy growth in the forecast period to reach around USD 10.65 billion in 2032.
The different distribution channels in the market include supermarkets and hypermarkets, convenience stores, pharmacy and drug stores, and online, among others.
The different product types in the market include cloth diapers and disposable diapers.
The different baby diaper types considered in the market report are organic and conventional.
The major countries in the market include Saudi Arabia, the United Arab Emirates, Nigeria, and South Africa, among others.
The key market players are Procter & Gamble Co., Kao Corp., Essity AB, Unicharm Corp., Johnson & Johnson, Kimberly-Clark Corporation, Ontex Group N.V., Batterjee Paper Products Co., and Snugberi, among others.
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