Middle East and Africa Baby Diapers Market Report and Forecast 2024-2032

Middle East and Africa Baby Diapers Market Size

The Middle East and Africa baby diapers market reached USD 4.82 billion in 2023. The market is projected to grow at a CAGR of 9.2% between 2024 and 2032, reaching almost USD 10.65 billion by 2032.

Middle East and Africa Baby Diapers Market Outlook

• By 2030, every 1/5 people are expected to be African, supported by increasing life expectancy and declining infant mortality.

• South Africa is expected to remain one of the leading markets for baby diapers in the region.

• By 2050, every 2/5 people are expected to hail from Africa; and Nigeria is expected to be home to 400 million people.

Middle East and Africa Baby Diapers Market Growth

The Middle East and Africa, which is home to the world’s fastest-growing population, is expected to witness rapid industrialisation and a significant increase in disposable incomes. As infant mortality rates decline and birth rates stabilise, the demand for baby diapers is expected to register a significant uptick over the forecast period.

The increasing penetration of modern medicine and the strengthening of sanitary measures in the Middle East are propelling the demand for baby diapers. Moreover, product innovations, such as front and rear wings and the use of anti-leakage materials, are driving the demand for commercially produced baby diapers. Though Chinese brands mostly dominate the market, local manufacturers also enjoy an extremely strong presence in rural regions, where affordability remains the key criterion for making diaper purchases.

East Africa (including countries like Egypt), which exhibits comparatively better real GDP growth in the region, is expected to attract baby diaper manufacturing and distribution companies. With the anticipated increase in the demand for premium baby diapers in the region, the market expansion is expected to receive a significant boost over the forecast period.

Middle East and Africa Baby Diapers Industry Segmentation

Middle East and Africa Baby Diapers Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Age Group

• Infant (0-6 Months)

• Babies and Young Toddlers (6-18 Months)

• Toddlers (18-24 Months)

• Children Above 2 Years

Market Breakup by Type

• Organic

• Conventional

Market Breakup by Product Type

• Cloth Diapers

• Disposable Diapers

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets

• Convenience Stores

• Pharmacy and Drug Stores

• Online

• Others

Market Breakup by Country

• Saudi Arabia

• United Arab Emirates

• Nigeria

• South Africa

• Others

Middle East and Africa Baby Diapers Market Share

Based on country, the market is divided into Saudi Arabia, the United Arab Emirates, Nigeria, and South Africa, among others. Over the forecast period, the United Arab Emirates is expected to emerge as one of the leading countries in the forecast period, as its population increases and the government strengthens various sanitary measures surrounding diaper manufacturing.

Leading Companies in the Middle East and Africa Baby Diapers Market

The report provides a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers and acquisitions, investments, and capacity expansion.

• Procter & Gamble Co.

• Kao Corp.

• Essity AB

• Unicharm Corp.

• Johnson & Johnson

• Kimberly-Clark Corporation

• Ontex Group N.V.

• Batterjee Paper Products Co.

• Snugberi

• Others

Chinese diaper imports are expected to play a significant role in influencing the market growth.

Key Highlights of the Report