Middle East and Africa ADAS Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)

Middle East and Africa ADAS Market Growth

Electric vehicle ownership has experienced notable growth in the UAE, representing around 1.3% of the total passenger car fleet in 2022. Additionally, Saudi Arabia is making considerable progress in its shift towards eMobility, which is a key component of its Vision 2030 initiative aimed at economic diversification and achieving net-zero carbon emissions by 2060, leading to the Middle East and Africa ADAS market expansion. The increasing popularity of electric vehicles has led to a heightened demand for ADAS, as consumers are more inclined to seek safer and technologically sophisticated transportation options. Electric car manufacturers will concentrate on ADAS with the aim of enhancing customer experience, bringing autonomous technologies, and making the model safer and more convenient than others, while aligning with the sustainability objectives on a global level.

As per the Middle East and Africa ADAS market analysis, in the last few years, the industry has had good times for the African car market, which positively impacts the automotive industry. Sales of SUVs hold a vast share in this market. SUVs' sales experienced phenomenal growth during the last several years and will continue upwards. In 2022, SUVs accounted for 40% of the new car sales in Africa, from 25% in 2019. SUVs offer ADAS features including lane-keeping assistance, adaptive cruise control, and automatic emergency braking. These technologies enhance comfort and safety in driving by offering active support to the driver, especially for family travelers or long-distance travel.

Key Trends and Developments

Middle East and Africa ADAS Market Trends

The market for Middle East and Africa is expanding rapidly owing to the rising awareness of safety, regulatory measures, and the increasing adoption of electric vehicles in this region. In the Middle East, governmental bodies are pushing for the implementation of the latest safety technologies as part of the larger road safety initiatives and smart city developments, such as Dubai's "Smart Dubai" and Saudi Arabia's Vision 2030. This is increasing the demand for ADAS technologies, including collision avoidance systems and adaptive cruise control, thus enhancing the Middle East and Africa ADAS market size.

The trend in Africa is not so different, where ADAS has been increasing with an expanding commercial fleet and the boom in the sale of vehicles, especially in the urban region. The regions have experienced various benefits through the global companies in the automotive technology sectors, as these have come with advanced features in ADAS, which have gained wide acceptance, especially among the luxury and commercial vehicles.

Middle East and Africa ADAS Industry Segmentation

Middle East and Africa ADAS Market Share

Based on vehicle type, the market is segmented into passenger cars and commercial vehicles. Passenger cars are expected to lead the market, showing a CAGR of 15.3% during the forecast period, in the Middle East and Africa ADAS market development. The ADAS in passenger vehicles provides a huge benefit in the safety and comfort of drivers by features like lane-keeping assistance, automatic emergency braking, and others. This greatly improves the general driving conditions and augments the chances of accidents being reduced, as well as the provision of supporting semi-autonomous driving in heavy traffic.

Leading Companies in the Middle East and Africa ADAS Market

Major players are focusing on the manufacturing of technologically equipped vehicles to improve Middle East and Africa ADAS market outlook.

Garmin Ltd.

Garmin Ltd., established in 1989 and headquartered in Olathe, Kansas, is a leader in GPS technology. The company operates across various sectors, including aviation, automotive, marine, and fitness, and is well-regarded for its innovative navigation and wearable technology solutions.

Valeo SE

Valeo SE, founded in 1923 and located in Paris, France, specialises in automotive components and technologies....

Hitachi Ltd.

Founded in 1910 and based in Tokyo, Japan, Hitachi Ltd. is a diversified multinational corporation recognised ...

Ouster, Inc.

Ouster, Inc., established in 2015 and headquartered in San Francisco, California, specialises in high-resoluti...

*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*

Other major players in the market are Continental AG, Robert Bosch GmbH, Denso Corp., Magna International Inc., ZF Friedrichshafen AG, and NXP B.V., among others.