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MICE travel is a subsegment of business travel that may include some leisure time. In addition to bringing in a sizable amount of revenue, MICE events can enhance a hotel/ hosting venue’s reputation. The MICE industry also contributes to an increase in corporate and public sector investments that enhance the location’s overall hospitality environment. Advanced technologies, such as augmented reality (AR) and data analytics allow attendees to experience events in an interactive and immersive way. By employing biometric solutions and facial recognition technology, organisers can guarantee that only authorised participants can enter the location.
MICE Industry Market Regional Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global MICE Industry Market Analysis
8.1 Key Industry Highlights
8.2 Global MICE Industry Historical Market (2018-2023)
8.3 Global MICE Industry Market Forecast (2024-2032)
8.4 Global MICE Industry Market by Event Type
8.4.1 Meetings
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Conferences
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Exhibitions
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.4.4 Incentives
8.4.4.1 Historical Trend (2018-2023)
8.4.4.2 Forecast Trend (2024-2032)
8.5 Global MICE Industry Market by Region
8.5.1 North America
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Europe
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Asia Pacific
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.5.4 Latin America
8.5.4.1 Historical Trend (2018-2023)
8.5.4.2 Forecast Trend (2024-2032)
8.5.5 Middle East and Africa
8.5.5.1 Historical Trend (2018-2023)
8.5.5.2 Forecast Trend (2024-2032)
9 North America MICE Industry Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe MICE Industry Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Netherlands
10.5.1 Historical Trend (2018-2023)
10.5.2 Forecast Trend (2024-2032)
10.6 Others
11 Asia Pacific MICE Industry Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America MICE Industry Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa MICE Industry Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Turkey
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 IMC International
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 CSI DMC
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 360 Destination Group
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Creative Group, Inc.
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Meetings & Incentives Worldwide
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 ITA Group, Inc.
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Maritz Holdings Inc.
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 The MICE Company
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global MICE Industry Market: Key Industry Highlights, 2018 and 2032
2. Global MICE Industry Historical Market: Breakup by Event Type (USD Million), 2018-2023
3. Global MICE Industry Market Forecast: Breakup by Event Type (USD Million), 2024-2032
4. Global MICE Industry Historical Market: Breakup by Region (USD Million), 2018-2023
5. Global MICE Industry Market Forecast: Breakup by Region (USD Million), 2024-2032
6. North America MICE Industry Historical Market: Breakup by Country (USD Million), 2018-2023
7. North America MICE Industry Market Forecast: Breakup by Country (USD Million), 2024-2032
8. Europe MICE Industry Historical Market: Breakup by Country (USD Million), 2018-2023
9. Europe MICE Industry Market Forecast: Breakup by Country (USD Million), 2024-2032
10. Asia Pacific MICE Industry Historical Market: Breakup by Country (USD Million), 2018-2023
11. Asia Pacific MICE Industry Market Forecast: Breakup by Country (USD Million), 2024-2032
12. Latin America MICE Industry Historical Market: Breakup by Country (USD Million), 2018-2023
13. Latin America MICE Industry Market Forecast: Breakup by Country (USD Million), 2024-2032
14. Middle East and Africa MICE Industry Historical Market: Breakup by Country (USD Million), 2018-2023
15. Middle East and Africa MICE Industry Market Forecast: Breakup by Country (USD Million), 2024-2032
16. Global MICE Industry Market Structure
The market attained a value of USD 783.7 billion in 2023.
The market is estimated to grow at a CAGR of 6.7% during 2024-2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach a value of USD 1,407.45 billion by 2032.
The increasing reliance on the MICE industry for brand reputation building and network creation, rapid expansion of enterprises and industries, and efforts of organisations towards employee retention are the major market drivers.
The key market trends include the favourable policies of various governments encouraging MICE tourism and growing collaborations between major MICE industry players.
North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa are the major regions included in the market report.
The main aim of MICE industry is to provide efficient hospitality to improve operations related to meeting, incentives, conferences, and exhibitions.
Companies of all sizes participate in the MICE industry, with the scale depending upon the budget. For example, while smaller companies may prefer local events, larger companies may plan MICE events at international destinations.
Meetings, conferences, exhibitions, and incentives are the different event types included in the market report.
The key players in the market include IMC International, CSI DMC, 360 Destination Group, Creative Group, Inc., Meetings & Incentives Worldwide, ITA Group, Inc., Maritz Holdings Inc., and The MICE Company, among others.
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