Global mHealth Apps Market Report and Forecast 2024-2032

mHealth Apps Market Size

The global mHealth apps market was valued at USD 67.85 billion in 2023, driven by the rising availability of technologically advanced mHealth apps across the globe. The market is further expected to grow at a CAGR of 17.8% in the forecast period of 2024-2032 to attain a value of around USD 296.40 billion by 2032.

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mHealth Apps Market Outlook

• The rapid digitalization and the expansion of internet services are driving market growth across the globe.

• A significant market trend is the integration of AI-powered voice-activated health assistants in mHealth apps.

• Increased government initiatives directed at promoting the use of mobile health technologies in rural and remote areas are likely to fuel the market demand in the forecast period.

mHealth Apps Market Overview

A mHealth app is a mobile-based application that helps consumers access medical and fitness-oriented information through their mobile phones via the Internet. The mHealth apps provide a range of services, including treatment support, health management, prevention strategies for illnesses, and monitoring symptoms, among others. Moreover, these apps facilitate digital consultations with medical practitioners, which helps to provide treatment for individuals at any location. In addition, the fitness apps offer suggestions, such as daily exercise routines related to maintaining a healthy lifestyle.

The rapid digitalization and the increasing spread of internet services across many countries are driving the expansion of the mHealth apps market. The rising mobile phone ownership is also contributing to the market growth significantly. Moreover, the COVID-19 pandemic accelerated the growth of the market, pushing many consumers to utilize mHealth apps for remote patient monitoring and diagnosis. Increased government initiatives directed at promoting the use of mobile health technologies in rural and remote areas are likely to positively influence the market dynamics.

mHealth Apps Market Growth Drivers

Development of New Products to Impact Market Growth

In February 2024, Cedars-Sinai, a California-based non-profit healthcare organization reported the development of the 'EyePhone' mHealth app. This app can quickly identify strokes by using its eye-tracking technology, even in cases where vague symptoms such as dizziness are displayed by the patient. This tool is expected to emerge as a life-prominent innovation in stroke care by facilitating rapid and accessible stroke detection. The surge in the introduction of such advanced mHealth smartphone applications is poised to bolster market growth.

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mHealth Apps Market Trends

The market is witnessing several trends and developments to improve the current global scenario. Some of the notable trends are as follows:

Rise in Partnerships and Collaborations to Affect the Market Landscape Significantly 

In February 2022, a startup specializing in mental health solutions, HealthRhythms, announced its partnership with the University of Colorado Health (UCHealth) to fuel the growth of its AI-based mental health app. This app uses AI to monitor the mental health status of the user and can predict depressive relapses. Such strategic collaborations are poised to stimulate growth and innovation in the market.

Emergence of Voice-Activated Health Assistants Likely to Augment mHealth Apps Market Demand

A significant market trend revolves around the development of voice-activated health assistants which are driven by artificial intelligence. These voice assistants can help in scheduling appointments, providing medication reminders, answering health-related questions, and offering health tips, making it easy for the user to manage their health. mHealth apps with this feature are increasingly becoming popular among older adults and individuals with disabilities.

Technological Advancements to Elevate the mHealth Apps Market Value

One of the major market trends is the rising technological advancements that improve the capabilities of mHealth apps. For instance, the integration of artificial intelligence (AI), machine learning, and data analytics in mobile health technologies is resulting in better health insights and predictive analytics. In addition, the development of advanced wearable devices allows continuous health monitoring and data collection. Such technological innovations are expected to elevate the market value.

Increased Government Initiatives to Boost mHealth Apps Market Size

The market is witnessing an increase in the number of government initiatives aimed at promoting the use of mobile health technologies. Such efforts, which also include funding for mHealth projects, are particularly directed at encouraging the adoption of mHealth apps in rural and remote areas where access to healthcare services is limited. This governmental support is likely to boost the market size in the coming years.

mHealth Apps Market Segmentation

Market Breakup by Type

• Medical Apps
  • Women’s Health Apps
  • Personal Health Record Apps
  • Medication Management Apps
  • Diagnostic Apps
  • Remote Monitoring Apps
  • Disease Management Apps
  • Others

• Fitness Apps
  • Diet & Nutrition
  • Exercise & Fitness
  • Lifestyle & Stress

Market Breakup by Platform

• Android

• iOS

• Others

Market Breakup by Application

• Monitoring Services

• Fitness Solutions

• Diagnostic Services

• Treatment Services

• Others

Market Breakup by Region

• North America

• Europe

• Asia Pacific

• Latin America

• Middle East and Africa

mHealth Apps Market Share

Market Segmentation Based on mHealth Apps Type is Likely to Witness Substantial Growth

Based on the type of mHealth apps, the market is segmented into medical apps and fitness apps. The medical apps segment is divided into women's health apps, personal health record apps, medication management apps, diagnostic apps, remote monitoring apps, disease management apps, and others, whereas the fitness apps segment is further segmented into diet and nutrition, exercise and fitness, along with lifestyle and stress.

 
The medical apps segment in the mHealth apps market is predicted to account for a substantial market share. This increase can be associated with the rising incidences of chronic illnesses such as cardiovascular diseases, and diabetes, among others. In addition, the growing awareness pertaining to healthcare is driving consumers to utilize personal health tracking apps to monitor their eating habits and maintain a healthy diet. Moreover, the increased accessibility to medical professionals through these apps for all routine medical queries or any emergency assistance is also expected to positively catalyse the market growth in the forecast period.

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mHealth Apps Market Analysis by Region

North America is expected to occupy a substantial share of the market in the forecast period. This growth can be attributed to the increased acceptance of digital health technologies and the high prevalence of chronic diseases in the region. In addition, the rising demand for remote medical assistance, particularly for the geriatric population, is also a major contributing factor to the market growth. Moreover, the sedentary lifestyle, especially among the youth and the working population, is also leading to increased adoption of fitness apps in order to reduce the risks of obesity and cardiovascular diseases, among others. These factors are predicted to aid the market expansion in the region.

Leading Players in the mHealth Apps Market

The key features of the market report comprise patent analysis, funding and investment analysis, and strategic initiatives by the leading key players. The major companies in the market are as follows:

Abbott Laboratories

Medical device company Abbott Laboratories, headquartered in Illinois, United States, is one of the leading players in the market. Abbott's FreeStyle Libre system is a popular product that helps in continuous glucose monitoring for diabetes management. The FreeStyle Libre app allows the monitoring of blood glucose levels in real-time on connected smartphones.

Samsung Electronics Co. Ltd.

Samsung Electronics Co. Ltd., a South Korean multinational electronics company, has developed a range of mHealth apps and wearable devices in the healthcare domain. Samsung Health is one of their key products that tracks fitness activities, sleep patterns, heart rate, and other health parameters.

F. Hoffmann-La Roche AG

F. Hoffmann-La Roche AG, a Swiss multinational healthcare company, is widely recognized for integrating mobile health technology into its product offerings. The company is heavily investing in AI and big data to develop mHealth solutions with more personalized and predictive health insights.

Apple, Inc.

American multinational corporation Apple, Inc. has a strong presence in the market and is actively engaged in continuous innovation in wearable technology. Its well-known product Apple Watch offers users a detailed view of their health metrics.

Other key players in the market include Allscripts Healthcare Solutions Inc., Koninklijke Philips N.V., Airstrip Technologies Inc., Qualcomm Technologies Inc., AT&T, Veradigm LLC, Orange SA, and Teladoc Health, Inc.

Key Highlights of the Report

Key Questions Answered in the Global mHealth Apps Market Report

• What was the global mHealth apps market value in 2023?
• What is the global mHealth apps market forecast outlook for 2024-2032?
• What are the regional markets covered in the EMR report?
• What is market segmentation based on type?
• What is the market breakup based on the platform?
• What is the market breakup by application?
• What are the major factors aiding the global mHealth apps market demand? 
• How has the market performed so far and how is it anticipated to perform in the coming years?
• What are the market's major drivers, opportunities, and restraints? 
• Which regional market is expected to lead the market share in the forecast period? 
• Which country is expected to experience expedited growth during the forecast period? 
• How does the rising chronic disease burden affect the market landscape?
• What are the major global mHealth apps market trends?
• How does the increasing adoption of smartphones impact the market size?
• Which type of mHealth apps will dominate the market share? 
• Which application is expected to have a high market value in the coming years?
• Which platform will experience the highest demand in the market segment?
• Who are the key players involved in the mHealth apps market?
• What is the patent landscape of the market?
• What are the current unmet needs and challenges in the market?
• How are partnerships, collaborations, mergers and acquisitions among the key market players shaping the market dynamics?

mHealth Apps Market Report Snapshots

mHealth Apps Market Size

mHealth Apps Companies