Mezcal Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2026-2035)

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Mezcal, a traditional Mexican distilled beverage made from agave plants, has seen rising global market growth in recent years. Primarily produced in Oaxaca, mezcal is gaining popularity for its rich heritage and unique production methods. Craft distilleries play a key role in meeting demand for artisanal and craft spirits, especially in markets such as Canada, the U.S., and Japan. As consumers increasingly seek premium spirit products, mezcal continues to emerge as a standout choice in the global craft spirits scene. In December 2024, Tesla re-launched a limited edition mezcal in partnership with Nosotros, available via its website for US deliveries. Presented in a handcrafted bottle inspired by Oaxaca’s Barro Negro pottery, the artisanal spirit was made with Espadín and Bicuishe agave and priced at USD 450.

Despite pandemic disruptions and widespread lockdowns, the global mezcal market experienced positive market growth, supported by a surge in off-premises channels such as online and retail sales. According to the Distilled Spirits Council of the U.S. (DISCUS), consumer interest in craft and premium spirits remained strong throughout the crisis. This shift in purchasing behaviour helped sustain demand for mezcal, positioning the spirit for continued expansion in both established and emerging markets worldwide. DISCUS launched Destination Distillery to promote distillery tourism, following the growth of over 3,100 small distilleries across the U.S., encouraging visitors to explore local spirits and producers.

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Mezcal Market Trends

Innovation in Premium and Exotic Flavours Set to Drive Industry Growth

The global mezcal market is witnessing steady market growth, driven by rising demand for exotic and uniquely flavored agave drinks. As consumer interest in agave spirits continues to rise, mezcal popularity is surging across international markets. Known for its distinctive flavour notes of roasted agave, mezcal appeals to adventurous palates seeking authentic and premium experiences. Artisan producers are playing a vital role in shaping the industry, focusing on traditional methods and sustainability. This dedication to craftsmanship is elevating the global perception of quality mezcal and attracting a broader audience of discerning spirit enthusiasts. In July 2024, Don Arte launched the Artesario distribution network in Europe to offer premium artisan Tequila and mezcal across six countries. The network focused on small-batch, additive-free spirits, highlighting traditional distilling methods. Their initial portfolio featured nine renowned brands, emphasising craftsmanship and quality.

Mezcal Market Growth Factors

Increasing Focus on Acquiring Premium Mezcal Producers by Key Players to Drive Industry Growth

The global mezcal market has seen significant market expansion, driven by the growing demand for flavored and exotic agave spirits. Mezcal is now one of the fastest-growing drink categories within the alcoholic beverages sector, with an increasing presence in cocktails worldwide. This surge in popularity has been further fuelled by artisanal and premium producers, who focus on delivering high-quality, authentic spirits. Key industry players are enhancing their market presence through strategic acquisitions, such as the acquisition of ILEGAL Mezcal, and expanding their super-premium product range. These efforts are contributing to the broader appeal of mezcal as a luxury drink choice. In October 2024, Chef Enrique Olvera and his team launched Manojo Mezcal, paying tribute to Oaxaca's cultural heritage. The brand's first product, an Espadín mezcal, was crafted in collaboration with experienced mezcaleros Joel Velasco and Felicitas Hernández. Made from seven to nine-year-old agave, the mezcal features fresh pear, green herb, and minerality notes, offering a versatile, smooth drinking experience.

Growing Consumer Interest in Mexican Culture to Drive Market Expansion

The global mezcal market is experiencing significant growth, driven by a rising appreciation for Mexican culture and cuisine. As consumers seek traditional Mexican spirits, artisanal production methods play a crucial role in shaping the industry's future. Premium spirits, like Ilegal Mezcal 7-Year Añejo, highlight mezcal's unique flavour profile, characterised by notes of honey, dark chocolate, and figs. This rare agave spirit exemplifies the ongoing premiumization trend within the agave spirit industry, where demand for high-quality, handcrafted products continues to rise. Mezcal, with its deep cultural roots and distinct taste, is carving a prominent place among global premium spirits. Ilegal Mezcal introduced its 7-Year Añejo, a premium, aged mezcal crafted in small batches by fourth-generation mezcaleros. Aged in French Oak barrels, it offers complex flavours of roasted agave, honey, dark chocolate, and figs. This exceptional mezcal, meant for special occasions, showcases artisanal craftsmanship and innovation, setting Ilegal apart in the growing agave spirit market.

Restraining Factors

Changes in Climate and Loss of Genetic Diversity Hinder Industry Growth

The global mezcal market faces several challenges that are hampering its growth. A significant dependency on agave plants as raw materials has led to a shortage in cultivation areas, further restricting market expansion. The industry’s reliance on single-crop cultivation exacerbates this issue, with increased pesticide use and a loss of genetic diversity among agave species. Additionally, the environmental impact of mezcal production is concerning, with vinasse waste contributing to water and soil contamination. Unpredictable weather patterns, such as droughts and floods, have further hampered agave farming, making it harder for producers to maintain consistent yields. These factors collectively threaten the long-term sustainability of the mezcal industry, highlighting the urgent need for more resilient agricultural practices and sustainable production methods.

Mezcal Market Segmentation Analysis

By Age Analysis

Joven Set to Gain Popularity Among Millennials for Its Freshness and Great Taste

Mezcal Joven, known for its vibrant and fresh flavours, is increasingly popular in the global market, particularly among younger consumers. Its unaged or lightly aged nature preserves the pure, earthy characteristics of the agave plant, offering a smooth yet bold taste. Ojo De Dios Mezcal Joven, crafted from Oaxaca-grown agave, is launched in the UK with 42% ABV. It’s available in select London venues and online, with plans for expansion into France, Spain, and Singapore.

Mezcal Reposado is aged for a period, typically between two months to a year, in wooden barrels, which imparts a smooth, complex flavour profile. With notes of oak, vanilla, and spices, it offers a balanced mix of agave's natural smokiness and the mellowed richness from the ageing process. This makes Mezcal Reposado highly sought after in the global market, especially among connoisseurs who appreciate its depth and sophistication. It is ideal for sipping or as a premium addition to cocktails.

By Distribution Channel Analysis

On-Premise Distribution Channels Set to Dominate Market Owing to Their Convenience and Broad Accessibility

On-premise locations, such as bars, restaurants, and cocktail lounges, provide significant benefits to the global mezcal market. These venues offer consumers an immersive experience where they can discover new mezcal varieties, taste premium spirits, and enjoy expertly crafted cocktails. The social atmosphere encourages sampling, leading to increased brand awareness and loyalty. In July 2023, Mala Mia Mezcal launched four distinct expressions- Espadín, Ensamble, Cuishe, and Tepeztate crafted in Oaxaca using wild-harvested agave. The brand aimed to educate consumers and reshape mezcal’s image globally as a premium, diverse spirit distinct from tequila.

Off-premise sales, including retail stores and online platforms, are crucial in the global mezcal market by providing convenience and accessibility for consumers. With the increasing demand for premium and artisanal spirits, off-premise retail outlets offer a wide selection of mezcal, enabling customers to explore different brands and varieties at their own pace. E-commerce platforms allow for international reach, bringing rare or limited-edition mezcals to a global audience. Off-premise distribution also capitalises on the trend of consumers enjoying mezcal in the comfort of their homes, driving steady growth in the overall market.

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If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Regional Insights

North America remains the largest and most established market for mezcal, particularly in the United States, where demand for premium and artisanal spirits continues to rise. The region’s growing appreciation for Mexican culture and agave-based spirits, coupled with increasing consumer interest in authenticity and craft production, has propelled mezcal’s popularity. Celebrity endorsements, cocktail culture, and a preference for sustainable sourcing have further supported growth. The presence of key market players and increasing import volumes are also notable. In June 2024, Santo Mezquila, a unique tequila-mezcal blend by Sammy Hagar and Guy Fieri, relaunched across the US, Canada, and Japan. It offered smoother flavour, targeting curious consumers and capitalising on agave spirits’ popularity.

Europe has witnessed rising interest in mezcal, largely driven by consumer demand for unique, craft spirits and experiential drinking. Countries such as the United Kingdom, Spain, France, and Germany have become significant importers, with mezcal increasingly featured in trendy cocktail bars and premium retail outlets. European consumers value authenticity, artisanal production methods, and sustainability, aligning well with mezcal’s identity. The region’s vibrant cocktail culture, especially in major urban centres, supports continued growth. Additionally, increased cultural exchange with Mexico and a surge in tourism have played a role in expanding mezcal awareness. Despite regulatory complexities, Europe presents strong potential for mezcal brands looking to diversify their international presence, particularly through digital marketing and targeted distribution in metropolitan areas.

The Asia Pacific region represents an emerging market for mezcal, characterised by rising urbanisation, evolving tastes, and increasing exposure to international spirits. Countries such as Japan, South Korea, China, and Australia have shown growing curiosity towards premium agave-based spirits, driven by Western influence and a younger population keen to explore new flavour profiles. Although still a niche segment, mezcal’s entry into luxury bars and high-end restaurants suggests a budding opportunity. The region’s appreciation for artisanship and unique beverages supports future expansion. In January 2023, Campari launched nine new premium spirits in India, including Montelobos Mezcal, to tap into rising demand and premiumisation. The move reflected India’s growing interest in diverse spirits beyond traditional brown liquors.

Latin America, and particularly Mexico, is the birthplace and cultural heartland of mezcal. While much of the region’s mezcal production is consumed domestically, there is a rising interest in exporting to nearby countries such as Brazil, Argentina, and Chile. Mexico’s continued innovation, preservation of traditional methods, and support for sustainable agriculture reinforce its leading position. Regional growth is further supported by tourism, which introduces international visitors to authentic mezcal experiences. However, the market faces challenges such as inconsistent regulations, limited infrastructure, and fluctuations in agave availability. Despite these issues, Latin America remains vital to mezcal’s global identity and supply chain, offering a strong foundation for both domestic expansion and international influence in the premium spirits market.

The Middle East and Africa represent nascent yet promising regions for mezcal, particularly within high-income urban areas and international hospitality hubs like Dubai, Cape Town, and Johannesburg. Growth is driven by the increasing presence of luxury hotels, high-end bars, and expatriate communities seeking unique and artisanal spirits. However, strict alcohol regulations and cultural sensitivities in several countries pose significant barriers to widespread adoption. Where permitted, mezcal is positioned as a premium and exotic spirit, often found in select restaurants and speciality retailers. In September 2024, Gulf Beverages partnered with Dubai Duty Free to launch Teremana Tequila in the Middle East. The brand, which had won accolades including at The Tequila & Mezcal Masters, aimed to tap into the region’s growing cocktail and premium spirits culture.

List of Key Companies in the Mezcal Market

Growing Emphasis on Collaborative Strategies to Strengthen Market Position

The global mezcal market has seen rapid expansion, driven by rising consumer interest in premium and artisanal spirits. Key players are increasingly adopting collaborative strategies, such as partnerships, acquisitions, and joint ventures, to broaden their market reach and enhance brand visibility. These efforts aim to tap into emerging markets, diversify product portfolios, and cater to evolving consumer preferences. Leading companies in the mezcal market include Pernod Ricard, Diageo plc, Bacardi Limited, Ilegal Mezcal, Rey Campero, and William Grant & Sons. Such strategic collaborations are proving essential for maintaining competitiveness and strengthening positions in this dynamic and fast-growing industry.

List Of Key Companies Profiled

• Pernod Ricard SA (EPA: RI)
• Ilegal Mezcal
• William Grant & Sons Ltd
• Rey Campero
• El Silencio Holdings Inc.  
• Mezcal Vago
• Wahaka Mezcal
• Casa Cortés
• Xiaman Spirits GmbH
• Diageo Plc.
• Mezcal Amarás
• SU Casa Mezcal
• Others

Key Industry Developments

• In March 2025, Hip-hop duo Run the Jewels launched their own drinks line, starting with a canned Paloma cocktail. Known for previous beer collaborations, they shifted focus to create a unique offering, blending music culture with beverage innovation.
• In September 2023, Bacardi acquired ILEGAL Mezcal, following a partnership since 2015. The artisanal brand, made from 100% Espadin agave, expanded Bacardi’s premium portfolio as global mezcal demand surged, especially in the U.S., driven by sustainability and craft spirits trends.
• In June 2023, Beam Suntory announced a strategic partnership with Mezcal Amarás, to distribute its premium, sustainability-focused mezcal in the U.S. market. The partnership aimed to capitalise on the growing agave spirits category, highlighting Mezcal Amarás' commitment to quality and environmental responsibility.
• In March 2023, Del Maguey launched DEL MAGUEY VIDA® Puebla, a new mezcal expression crafted in Axocopan, Puebla. This addition to their Single Village® range aimed to offer a smooth, artisanal introduction to mezcal, while honouring sustainable production and tradition.
• In September 2022, Nosotros Tequila and Mezcal partnered with Republic National Distributing Company (RNDC) to expand distribution in California. The brand, founded in 2015, aimed to become one of the largest agave brands in the state, building on its rapid growth.
• In May 2022, Madre Mezcal launched ready-to-drink Desert Water, blending Espadin mezcal with sparkling water, herbs, and medicinal mushrooms. Available in four flavours, the product embraces natural ingredients and caters to conscious consumption. It reflects the growing mezcal presence in the RTD market.

Mezcal Industry Segmentation

Mezcal Market Report Snapshots

Mezcal Companies