Global Mezcal Market Growth Analysis - Forecast Trends and Outlook (2024-2032)

Global Mezcal Market Size

The global mezcal market size is projected to witness a healthy growth over the forecast period of 2024-2032, growing at a CAGR of more than 21%.

Mezcal, derived from agave, is a Mexican distilled alcoholic beverage and it is known for its strong, smoky flavour, which is a result of the traditional production process.

The market can be divided based on segments like types and distribution channels. A few of the important variables driving the mezcal market growth are the increasing demand for premium spirit goods and the growing focus on sustainable product development methods. The United States, Mexico, the United Kingdom, and France are presently major regions in the market.

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Mezcal can be made from over 30 types of agave, whereas tequila is made only from blue agave. This variety of agave plants contributes to the diverse flavour profiles found in mezcal. Just like Champagne in France, mezcal has a denomination of origin. It is mainly produced in the Oaxaca region of Mexico, although there are other authorised regions.

Mezcal is deeply rooted in Mexican culture and tradition, often associated with rituals and celebrations and its robust flavour makes it a popular choice for pairing with food, especially traditional Mexican dishes. In recent years, it has gained international popularity, celebrated for its rich, complex flavours and artisanal production methods. It is enjoyed both neat and in cocktails, appealing to a broad range of palates and contributing to the global appreciation of traditional Mexican spirits.

Global Mezcal Industry Segmentation

The market can be divided based on its type into:

• Mezcal Joven

• Mezcal Reposado

• Mezcal Anejo

• Others

Mezcal Joven refers to a type of mezcal that is unaged or very minimally aged. It holds a significant position in the market due to its unique characteristics and traditional representation of mezcal. Mezcal Joven is typically bottled and sold soon after distillation, without undergoing an aging process in barrels. This lack of ageing retains the pure flavours of the agave and the smokiness from the cooking process.

It often features a more pronounced agave flavour and the distinctive smokiness that mezcal is known for. The flavours can also include earthy, herbal, and citrus notes, depending on the type of agave used and the production methods. Mezcal Joven is often seen as the most traditional and authentic representation of mezcal. It offers a direct experience of the artisanal methods used in production, especially the influence of the cooking and fermentation processes.

It tends to be favoured by purists and traditionalists who appreciate mezcal in its most unaltered form. This audience values the direct expression of agave and the craftsmanship involved. Its clear colour and robust flavour profile make Mezcal Joven a popular choice for mixologists in crafting cocktails as it provides a smoky base that can complement a wide range of ingredients.

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The market can be broadly categorised based on its distribution channel into:

• Offline Stores

• Online Stores

Offline stores occupy a significant mezcal market share. These stores often have a wide selection of spirits, including a variety of mezcals from different regions and producers. They cater to enthusiasts and connoisseurs looking for specific brands or types. In regions where mezcal is produced, especially in Mexico, local shops often sell artisanal and small-batch mezcals, which might not be available elsewhere.

Many speciality liquor stores offer tasting sessions, allowing customers to sample different mezcals before making a purchase. This experience is invaluable for both new and seasoned mezcal drinkers. Staff in these stores can provide customers with valuable information about the different types of mezcal, their flavour profiles, and recommendations based on preferences.

Unlike online shopping, offline stores provide the advantage of immediate purchase and possession, which is appealing for last-minute buyers or those who prefer to physically see and choose their bottles. Local shops, especially in mezcal-producing regions, support small-scale producers by offering their products, which might not have wide distribution channels.

The report also covers the major regional markets for mezcal, which are as follows:

• North America

• Europe

• Asia Pacific 

• Latin America

• Middle East and Africa

Global Mezcal Market Analysis

Sellers are launching extremely differentiated premium mezcal goods to capitalise on the increasing demand for premium and super-premium drinks, particularly targeting the millennials, thus, driving the market growth. This growing demand for premium mezcal spirits can be ascribed to the increasing consumer spending power in the developed economies of North America and Western Europe.

Some of the crucial mezcal market trends are consumer events such as the London Mezcal Week and Tequila Mezcal Week that assist in raising awareness of mezcal manufacturing and its differences with other premium drinks among consumers. These events also provide various offers to autonomous mezcal manufacturers. It is anticipated that such advertising experiences will increase the demand for premium mezcal spirits, which will aid the growth of the overall market. The increasing demand for premium spirit goods during the forecast period will considerably boost the development of the market.

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Regional Insights

The demand for mezcal in the North American region, particularly in the United States and Canada, has seen a notable increase in recent years. There is a rising interest in artisanal and craft spirits among consumers, with an emphasis on quality, unique flavours, and authentic production methods. Mezcal, known for its artisanal production and distinct taste profile, fits perfectly into this trend.

North American consumers are also increasingly interested in exploring different cultures and cuisines. Mezcal, with its deep roots in Mexican culture and tradition, appeals to this curiosity. The cocktail culture in North America has embraced mezcal as a versatile and unique ingredient, leading to its increased usage in bars and restaurants, which further fuels the mezcal market demand. The smoky flavour of mezcal adds a new dimension to classic and contemporary cocktails. The consumer base for mezcal in the region is diverse, including both younger drinking-age adults interested in new experiences and older consumers who appreciate premium spirits.

Competitive Landscape of Mezcal Market

The report presents a detailed analysis of the following key players in the global market, looking into their capacity, competitive landscape, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

• Pernod Ricard SA (EPA: RI)

• Ilegal Mezcal

• William Grant & Sons Ltd

• Rey Campero

• El Silencio Holdings Inc.  

• Mezcal Vago

• Others

The EMR report gives an in-depth insight into the mezcal market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.

Key Highlights of the Report

Mezcal Market Report Snapshots

Mezcal Market Size

Mezcal Market Analysis

Mezcal Market Regional Analysis

Mezcal Companies