Mexico Wine Market Report and Forecast 2024-2032

Mexico Wine Market Outlook

The Mexico wine market size is projected to grow at a CAGR of 3.8% between 2024 and 2032. The market is being driven by the growing trend of sustainability and the rising popularity of boxed wine.

Key Takeaways

• Red wine is expected to constitute a major portion of the Mexico wine market share.

• Fortified wine and vermouth are expected to gain increasing popularity over the forecast period.

• Baja California is expected to lead the domestic production of wine in Mexico.

Sustainability is one of the key trends shaping the Mexico wine market outlook. Many Mexican wineries are relying on renewable sources of energy to power their operations and are switching towards sourcing their grapes from farmers practicing organic and biodynamic farming. In biodynamic farming, crop growers rely on different cosmic principles to harvest grapes, which are believed to influence their quality and taste.

The increasing emphasis on recyclable/reusable packaging is also driving market players towards the adoption of sustainable plant-based materials for making wine packaging. This is expected to drive the Mexico wine market growth in the forecast period.

Boxed wine is becoming increasingly popular among consumers as it comes in different sizes and lasts longer. Moreover, the resurging demand for orange wine is further propelling the market growth. This is because it has a distinctive taste and can be paired with various food items to elevate the dining experience within homes.

The discovery of lesser-known grape varieties is expected to fuel the Mexico wine market development as wineries expand their product offerings and focus on providing unique tastes and flavours to consumers. Increasing health consciousness is prompting consumers to consume low-alcoholic beverages, which is expected to fuel rapid innovations in the Mexico wine market in the coming years.

Market Segmentation

Mexico Wine Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

• Still Wine

• Sparkling Wine

• Fortified Wine and Vermouth

• Others

Market Breakup by Colour

• Red Wine

• White Wine

• Others

Market Breakup by Distribution Channel

• On-Trade

• Off-Trade

Market Breakup by Region

• Baja California

• Northern Mexico

• The Bajío

• Central Mexico

• Pacific Coast

• Yucatan Peninsula

The key Mexico wine market players are Bacardi & Company Limited, Constellation Brands, Inc., Brown-Forman Corporation, Suntory Holdings Limited, Speakeasy Co. (Monte Xanic), Vinícola San Lorenzo S.A. De C.V. (Casa Madero), Madeira Wine Company S.A., GRUPO CETTO, Wine Factory, and La Villa del Valle Group, among others.

Key Highlights of the Report