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Mexico Whiskey Market Share, Growth, Trends, Report: By Product Type: American Whiskey, Irish Whiskey, Scotch Whiskey, Canadian Whiskey, Others; By Quality: Premium, High-End Premium, Super Premium; By Flavor: Unflavored, Flavored; By Distribution Channel: On-Trade, Off-Trade; Regional Analysis; Competitive Landscape; 2024-2032
Mexico Whiskey Market Size
The Mexico whiskey market reached approximately USD 1.36 billion in 2023. The market is projected to grow at a CAGR of 4.40% between 2024 and 2032, reaching a value of around USD 2.01 billion by 2032.
Mexico Whiskey Market Outlook
- As per the industry reports, there are more than a dozen distilleries for whiskey in Mexico.
- As per the survey conducted by the Institute of Psychiatry of the State of Baja California (IEPBC), the rise in alcohol consumption is around 20 per cent among the youth, creating opportunities for market growth.
- Diageo company unveiled two regenerative agriculture programs in Scotland and Mexico in October 2023, aiming to boost the scotch and tequila sectors while reducing carbon emissions.
Mexico Whiskey Market Growth
The rise in disposable income, the growing influence of Western culture, and the increasing demand for innovative flavours are some of the crucial market drivers. To cater to the diverse tastes of Mexican customers, whiskey producers are venturing into new flavours and varieties which include infused whiskeys and limited-edition releases.
The rise of whiskey tourism has further sparked a newfound interest in the market, with people visiting distilleries to learn about production processes and enjoy different types of whiskey. In an effort to solidify their presence in the Mexican market, whiskey companies are dedicating additional resources to marketing and branding initiatives. These initiatives include partnering with influencers and celebrities, implementing social media promotional campaigns, and organising a variety of events.
Moreover, Mexican consumers are increasingly drawn to craft and small-batch whiskeys, seeking out distinctive and artisanal choices and this trend is a part of the worldwide surge in demand for craft spirits.
Mexico Whiskey Industry Segmentation
“Mexico Whiskey Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
- American Whiskey
- Irish Whiskey
- Scotch Whiskey
- Canadian Whiskey
- Others
Market Breakup by Quality
- Premium
- High-End Premium
- Super Premium
Market Breakup by Flavor
- Unflavored
- Flavored
Market Breakup by Distribution Channel
- On-Trade
- Off-Trade
Market Breakup by Region
- Baja California
- Northern Mexico
- The Bajío
- Central Mexico
- Pacific Coast
- Yucatan Peninsula
Mexico Whiskey Market Share
Based on product type, the market is divided into American whiskey, Irish whiskey, Scotch whiskey, and Canadian whiskey, among others. American whiskey accounts for a major market share as American whiskey, specifically bourbon and Tennessee whiskey, has had a significant presence in Mexico for a considerable period. Furthermore, some of the renowned labels such as Jack Daniel's and Jim Beam have been present in the market for several years, fostering a sense of brand loyalty among Mexican consumers.
Leading Companies in the Mexico Whiskey Market
The market players are enhancing their marketing strategies to gain a competitive edge in the market.
- Diageo Plc
- Bacardi Limited
- Beam Suntory Inc.
- Pernod Ricard S.A.
- Constellation Brands, Inc.
- Proximo Spirits, Inc.
- Fraternity Spirits World S.A.
- William Grant & Sons Ltd.
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Quality |
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| Breakup by Flavor |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Market Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Latin America Whiskey Market Overview
8.1 Key Industry Highlights
8.2 Latin America Whiskey Historical Market (2018-2023)
8.3 Latin America Whiskey Market Forecast (2024-2032)
9 Mexico Whiskey Market Overview
9.1 Key Industry Highlights
9.2 Mexico Whiskey Historical Market (2018-2023)
9.3 Mexico Whiskey Market Forecast (2024-2032)
10 Mexico Whiskey Market by Product Type
10.1 American Whiskey
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Irish Whiskey
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Scotch Whiskey
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Canadian Whiskey
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Mexico Whiskey Market by Quality
11.1 Premium
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 High-End Premium
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Super Premium
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
12 Mexico Whiskey Market by Flavor
12.1 Unflavored
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Flavored
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
13 Mexico Whiskey Market by Distribution Channel
13.1 On-Trade
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Off-Trade
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
14 Mexico Whiskey Market by Region
14.1 Baja California
14.1.1 Historical Trend (2018-2023)
14.1.2 Forecast Trend (2024-2032)
14.2 Northern Mexico
14.2.1 Historical Trend (2018-2023)
14.2.2 Forecast Trend (2024-2032)
14.3 The Bajío
14.3.1 Historical Trend (2018-2023)
14.3.2 Forecast Trend (2024-2032)
14.4 Central Mexico
14.4.1 Historical Trend (2018-2023)
14.4.2 Forecast Trend (2024-2032)
14.5 Pacific Coast
14.5.1 Historical Trend (2018-2023)
14.5.2 Forecast Trend (2024-2032)
14.6 Yucatan Peninsula
14.6.1 Historical Trend (2018-2023)
14.6.2 Forecast Trend (2024-2032)
15 Market Dynamics
15.1 SWOT Analysis
15.1.1 Strengths
15.1.2 Weaknesses
15.1.3 Opportunities
15.1.4 Threats
15.2 Porter’s Five Forces Analysis
15.2.1 Supplier’s Power
15.2.2 Buyers Powers
15.2.3 Threat of New Entrants
15.2.4 Degree of Rivalry
15.2.5 Threat of Substitutes
15.3 Key Indicators for Demand
15.4 Key Indicators for Price
16 Value Chain Analysis
17 Trade Data Analysis (HS Code – 220830)
17.1 Major Exporting Countries
17.1.1 By Value
17.1.2 By Volume
17.2 Major Importing Countries
17.2.1 By Value
17.2.2 By Volume
18 Price Analysis
19 Competitive Landscape
19.1 Market Structure
19.2 Company Profiles
19.2.1 Diageo Plc
19.2.1.1 Company Overview
19.2.1.2 Product Portfolio
19.2.1.3 Demographic Reach and Achievements
19.2.1.4 Certifications
19.2.2 Bacardi Limited
19.2.2.1 Company Overview
19.2.2.2 Product Portfolio
19.2.2.3 Demographic Reach and Achievements
19.2.2.4 Certifications
19.2.3 Beam Suntory Inc.
19.2.3.1 Company Overview
19.2.3.2 Product Portfolio
19.2.3.3 Demographic Reach and Achievements
19.2.3.4 Certifications
19.2.4 Pernod Ricard S.A.
19.2.4.1 Company Overview
19.2.4.2 Product Portfolio
19.2.4.3 Demographic Reach and Achievements
19.2.4.4 Certifications
19.2.5 Constellation Brands, Inc.
19.2.5.1 Company Overview
19.2.5.2 Product Portfolio
19.2.5.3 Demographic Reach and Achievements
19.2.5.4 Certifications
19.2.6 Proximo Spirits, Inc.
19.2.6.1 Company Overview
19.2.6.2 Product Portfolio
19.2.6.3 Demographic Reach and Achievements
19.2.6.4 Certifications
19.2.7 Fraternity Spirits World S.A.
19.2.7.1 Company Overview
19.2.7.2 Product Portfolio
19.2.7.3 Demographic Reach and Achievements
19.2.7.4 Certifications
19.2.8 William Grant & Sons Ltd.
19.2.8.1 Company Overview
19.2.8.2 Product Portfolio
19.2.8.3 Demographic Reach and Achievements
19.2.8.4 Certifications
19.2.9 Others
20 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Latin America Whiskey Market: Key Industry Highlights, 2018 and 2032
2. Mexico Whiskey Market: Key Industry Highlights, 2018 and 2032
3. Mexico Whiskey Historical Market: Breakup by Product Type (USD Billion), 2018-2023
4. Mexico Whiskey Market Forecast: Breakup by Product Type (USD Billion), 2024-2032
5. Mexico Whiskey Historical Market: Breakup by Quality (USD Billion), 2018-2023
6. Mexico Whiskey Market Forecast: Breakup by Quality (USD Billion), 2024-2032
7. Mexico Whiskey Historical Market: Breakup by Flavor (USD Billion), 2018-2023
8. Mexico Whiskey Market Forecast: Breakup by Flavor (USD Billion), 2024-2032
9. Mexico Whiskey Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
10. Mexico Whiskey Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
11. Mexico Whiskey Historical Market: Breakup by Region (USD Billion), 2018-2023
12. Mexico Whiskey Market Forecast: Breakup by Region (USD Billion), 2024-2032
13. Major Exporting Countries by Value
14. Major Importing Countries by Value
15. Major Exporting Countries by Volume
16. Major Importing Countries by Volume
17. Mexico Whiskey Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 1.36 billion.
The market is estimated to grow at a CAGR of 4.40% between 2024 and 2032.
The market is estimated to witness a healthy growth during 2024-2032 to reach around USD 2.01 billion by 2032.
The market is being driven due to rise in disposable income, the growing influence of Western culture, and the increasing demand for innovative flavours.
The key trends aiding the market include the rise of whiskey tourism, marketing and branding initiatives by companies, and the burgeoning popularity of craft and small-batch whiskeys.
Regions considered in the market are Baja California, Northern Mexico, The Bajío, Central Mexico, Pacific Coast, and Yucatan Peninsula, among others.
Based on product type, market segmentations include American whiskey, Irish whiskey, scotch whiskey, and Canadian whiskey, among others.
Based on product type, market segmentations include American whiskey, Irish whiskey, scotch whiskey, and Canadian whiskey, among others.
The different qualities listed are premium, high-end premium, and super premium.
The major players in the market are Diageo Plc, Bacardi Limited, Beam Suntory Inc., Pernod Ricard S.A., Constellation Brands, Inc., Proximo Spirits, Inc., Fraternity Spirits World S.A., and William Grant & Sons Ltd., among others.
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